Your Marketing Automation Journey and Tales From The Real World

Your Marketing Automation Journey and Tales From The Real World
Author: Brian Coles
Publisher: Brian Coles
Total Pages: 170
Release:
Genre: Business & Economics
ISBN: 8797293504

A new twist on how to get the best out of your Marketing Automation platform Don't settle for the traditional business books that will send you to sleep, reap the benefits from Brian's journeys around the world and his decade's worth of Marketing Automation experience, all in one book. This isn't just another book about marketing automation, it's also how marketing and you can thrive in your organisation.

The Personal MBA

The Personal MBA
Author: Josh Kaufman
Publisher: Penguin
Total Pages: 422
Release: 2010-12-30
Genre: Business & Economics
ISBN: 1101446080

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Click Start

Click Start
Author: Michael Missildine
Publisher: Michael Missildine
Total Pages: 119
Release: 2024-01-18
Genre: Business & Economics
ISBN:

Embark on the Voyage of Virtual Victory Imagine standing at the helm of your very own online enterprise, navigating through the digital economy with confidence and finesse. "Click Start: Your Online Business Journey" is the compass that will guide you to that reality. This book doesn't just recount success stories or idle theories--it's a blueprint for building an entire digital kingdom, brick by digital brick. Starting with the electricity of the Introduction: Igniting the Digital Spark, you will feel the surge of enthusiasm as you begin to understand the vast digital landscape ahead. Dive into the Chapter 1: The Digital Foundation, where you'll select the perfect domain and platform, ensuring your online presence is both powerful and poised for success. With our guidance, you are not just setting up a website; you're constructing a portal to future prosperity. Unfold the secrets of Chapter 2: Crafting Your Brand Story where your brand's core essence is distilled into a tale that captivates and attracts your desired audience. Your narrative will echo in the hearts and minds of customers, establishing loyalty and setting the stage for long-term success. By the time you reach Chapter 3: Attracting Your Tribe, your command over content marketing and SEO will be as instinctual as drawing breath, pulling eager customers towards you with magnetic precision. Enter the realm of Chapter 4: Conversion Mastery, where every click is a potential currency, and your website is transformed into a conversion colossus. In the extensive journey through these pages, you'll glide past the essentials of Streamlining Operations, whether it's automating menial tasks or mastering the e-commerce space in Chapter 6. Your social media presence will burgeon under your newly refined strategies, and as the book leads you into Chapter 11: Protecting Your Digital Empire, your online fortress will be secure against the digital marauders of the internet. Finally, Chapter 12: Future-Proofing Your Business will see you not just riding current trends but surfing the giant wave of future opportunities. The conclusion does not signify the end but marks a new beginning to your odyssey in the online world. With every chapter a masterclass, "Click Start: Your Online Business Journey" is the ultimate guide where eager entrepreneurs transform into digital dynamos. Your online business venture awaits--will you take the first step?

Automate Your Network: Introducing the Modern Approach to Enterprise Network Management

Automate Your Network: Introducing the Modern Approach to Enterprise Network Management
Author: John W. Capobianco
Publisher: Independently Published
Total Pages: 214
Release: 2019-03-09
Genre: Computers
ISBN: 9781799237884

Network automation is one of the hottest topics in Information Technology today. This revolutionary book aims to illustrate the transformative journey towards full enterprise network automation. This book outlines the tools, technologies and processes required to fully automate an enterprise network. Automated network configuration management is more than converting your network configurations to code. The benefits of source control, version control, automated builds, automated testing and automated releases are realized in the world of networking using well established software development practices. The next-generation network administrative toolkit is introduced including Microsoft Team Foundation Server, Microsoft Visual Studio Code, Git, Linux, and the Ansible framework. Not only will these new technologies be covered at length, a new and continuously integrated / continuously delivered pipeline is also introduced. Starting with safe, simple, non-intrusive, non-disruptive information gathering organizations can ease into network automation while building a dynamic library of documentation and on-demand utilities for network operations. Once comfortable with the new ecosystem, administrators can begin making fully automated, orchestrated, and tactical changes to the network. The next evolutionary leap occurs when fully automated network configuration management is implemented. Important information from the network running-configurations is abstracted into data models in a human readable format. Device configurations are dynamically templated creating a scalable, intent-based, source of truth. Much like in the world of software development, full automation of the network using a CI/CD pipeline can be realized. Automated builds, automated testing and automated scheduled releases are orchestrated and executed when changes are approved and checked into the central repository. This book is unlike any on the market today as it includes multiple Ansible playbooks, sample YAML data models and Jinja2 templates for network devices, and a whole new methodology and approach to enterprise network administration and management. The CLI no longer cuts it. Readers should take away from this book a new approach to enterprise network management and administration as well as the full knowledge and understanding of how to use TFS, VS Code, Git, and Ansible to create an automation ecosystem. Readers should have some basic understanding of modern network design, operation, and configuration. No prior programming or software development experience is required. John Capobianco has over 20 years of IT experience and is currently a Technical Advisor for the Canadian House of Commons. A graduate of St. Lawrence College's Computer Programmer Analyst program, John is also a former Professor at St. Lawrence College in the Computer Networking and Technical Support (CNTS) program. John has achieved CCNP, CCDP, CCNA: Data Center, MCITP: EA/SA, CompTIA A+ / Network+, and ITIL Foundation certifications. Having discovered a new way to interface with the network John felt compelled to share this new methodology in hopes of revolutionizing the industry and bringing network automation to the world.

Tribe of Mentors

Tribe of Mentors
Author: Timothy Ferriss
Publisher: Houghton Mifflin Harcourt
Total Pages: 627
Release: 2017
Genre: Business & Economics
ISBN: 1328994961

Life-changing wisdom from 130 of the world's highest achievers in short, action-packed pieces, featuring inspiring quotes, life lessons, career guidance, personal anecdotes, and other advice

The Artist's Journey

The Artist's Journey
Author: Steven Pressfield
Publisher:
Total Pages: 192
Release: 2018
Genre: Psychology
ISBN: 9781936891542

"I have a theory about the Hero's Journey. We all have one. We have many, in fact. But our primary hero's journey is the passage we live out, in real life, before we find our calling. The hero's journey ends when, like Odysseus, we return home to Ithaca, to the place from which we started. What then? The passage that comes next is The Artist's Journey. On our artist's journey, we move past Resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create. You are an artist too-whether you realize it or not, whether you like it or not-and you have an artist's journey. Will you live it out? Will you follow your Muse and do the work you were born to do? Ready or not, you are called."--Back cover.

Lean UX

Lean UX
Author: Jeff Gothelf
Publisher: "O'Reilly Media, Inc."
Total Pages: 152
Release: 2013-03-15
Genre: Business & Economics
ISBN: 1449311652

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

X: The Experience When Business Meets Design

X: The Experience When Business Meets Design
Author: Brian Solis
Publisher: John Wiley & Sons
Total Pages: 263
Release: 2015-10-19
Genre: Business & Economics
ISBN: 1118456548

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Journeys to Success

Journeys to Success
Author: Tom Cunningham
Publisher:
Total Pages: 202
Release: 2016-03-10
Genre:
ISBN: 9780692630518

Napoleon Hill's classic books, Think and Grow Rich and Law of Success, are timeless classics, enjoyed by people from all walks of life from around the world. Hill's writings were about people were alive at time he wrote. One of the concerns that The Napoleon Hill Foundation has is that, in order to get Millennials and upcoming generations to follow Hill's Success Principles, more recent and relevant stories need to be shared. When you read Journeys To Success, you will read about the personal and intimate stories of how Think and Grow Rich helped the co-authors overcome adversity and defeat, find their purpose, and maintain a Positive Mental Attitude through the many and varied challenges life brings your way. Hill identified 12 Riches of Life and at the top of the list is a Positive Mental Attitude. Purposefully, economic security is the last of the 12 Riches. Other Riches include; sound physical health, harmony in human relationships, freedom from fear, the hope of achievement, the capacity for faith, a willingness to share one's blessings, a labour of love, an open mind on all subjects, self-discipline, and the capacity to understand people. You have between 50,000 - 60,000 thoughts every day. God has given you the power to control your thoughts. Sadly, only about 5-10% of people actually make the effort to purposefully stop negative thoughts and replace them with pre-chosen positive thoughts. You will learn how these authors are able to do that and how you can as well. The main theme behind Hill's book 'Outwitting The Devil' is that Satan wants everyone to be 'drifters', without any burning desire, specific purpose, or meaningful goals. Although W. Clement Stone and the current President of the Napoleon Hill Foundation, James Oleson, thought that a Positive Mental Attitude is the most important Success Principle, Hill and Andrew Carnegie believed that having a specific and singular lifetime purpose was the most essential factor to achieving life success. The authors' stories will spark your imagination and encourage you to discover what you were created to do with your skills, talents, and abilities. You will hear about the powerful life-changing possibilities of a mastermind group, and it is our hope that you take action to recruit the people you need to help you make steady progress towards your goals. Once you know your specific purpose, and have recruited mastermind partners who will work in perfect harmony with you, you must demonstrate Applied Faith by taking action on a consistent basis over a long period of time. In most cases, you will not know every twist, turn, and obstacle along your upcoming journey and so it takes faith in yourself, your purpose and your plans to do something about it. Often, the best approach is Ready - Fire - Aim. Using this process, you take small steps and correct as you receive feedback until you are aiming at, and heading for, your target dead on. Waiting to know everything and eliminating all fears before taking action usually results in no action ever being taken. You are going to learn how important Going The Extra Mile has been for the authors and what they did to demonstrate that Success Principle to achieve their goals. Andrew Carnegie was a BIG supporter of Going The Extra Mile and he practiced it in his own life, starting with nothing, becoming the 3rd wealthiest person who ever lived, and then giving away 90% of his fortune. Going The Extra Mile is a Principle that does not apply to simply working for money. It applies in every area of your life including being a spouse, parent, friend, son or daughter. When you apply it every single day in every area of your life, whether you feel like it or not, you will become a person of character and value to the people closest to you.

Practical Process Automation

Practical Process Automation
Author: Bernd Ruecker
Publisher: "O'Reilly Media, Inc."
Total Pages: 294
Release: 2021-03-16
Genre: Computers
ISBN: 1492061425

In todayâ??s IT architectures, microservices and serverless functions play increasingly important roles in process automation. But how do you create meaningful, comprehensive, and connected business solutions when the individual components are decoupled and independent by design? Targeted at developers and architects, this book presents a framework through examples, practical advice, and use cases to help you design and automate complex processes. As systems are more distributed, asynchronous, and reactive, process automation requires state handling to deal with long-running interactions. Author Bernd Ruecker demonstrates how to leverage process automation technology like workflow engines to orchestrate software, humans, decisions, or bots. Learn how modern process automation compares to business process management, service-oriented architecture, batch processing, event streaming, and data pipeline solutions Understand how to use workflow engines and executable process models with BPMN Understand the difference between orchestration and choreography and how to balance both