Writing Press Releases
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Author | : Mickie Kennedy |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 0 |
Release | : 2014-10-12 |
Genre | : Economics |
ISBN | : 9781502812360 |
Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.
Author | : Steven Lewis |
Publisher | : Taleist |
Total Pages | : 104 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 9780980855968 |
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
Author | : Andy Bull |
Publisher | : Routledge |
Total Pages | : 252 |
Release | : 2013-06-26 |
Genre | : Social Science |
ISBN | : 1136185984 |
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author | : Edward Bliss |
Publisher | : Columbia University Press |
Total Pages | : 180 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780231079730 |
The authoritative guide to writing for the broadcast medium.
Author | : Whitney Lehmann |
Publisher | : Routledge |
Total Pages | : 282 |
Release | : 2019-12-06 |
Genre | : Business & Economics |
ISBN | : 1351261908 |
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Author | : Janet Meiners Thaeler |
Publisher | : Happy About |
Total Pages | : 158 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1600051545 |
Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
Author | : Catherine McIntyre |
Publisher | : Piccadilly Books |
Total Pages | : 176 |
Release | : 2008-07-01 |
Genre | : Business & Economics |
ISBN | : 9780941599009 |
Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.
Author | : Alan Schroeder |
Publisher | : |
Total Pages | : 292 |
Release | : 2009 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Drawing on the insights and experiences of reporters, anchors, producers, assignment editors, web journalists, graphic artists, and newsroom executives from across the country, Writing and Producing Television News: From Newsroom to Air is not merely a production manual, but rather a guide to newsroom writing and producing. The book immerses students in the everyday challenges that face journalists in professional television newsrooms, largely through the device of a fictional town called Lakedale, where many of the examples and exercises are set. From the very beginning of the book students are thrust into the roles of decision makers, learning about the many factors that will enable them to function as producers and reporters. Functioning as both a text- and a workbook, it integrates dozens of original examples, exercises, and assignments covering a broad spectrum of material, from breaking news to features. The book also introduces a wide range of story formats, from simple anchor readers and voiceovers to such complex structures as sound-bite stories and news packages. In addition to scriptwriting, the exercises and assignments cover such ancillary areas as graphics, headlines, teases, newscast organization, live reporting, web-based journalism, and anchoring, as well as news judgments and ethical decision making. Writing and Producing Television News is an ideal text for undergraduate courses in broadcast journalism.
Author | : James Williamson Kershner |
Publisher | : Pearson |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Feature writing |
ISBN | : 9780205781126 |
Kershner's The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and social networking, this text covers news writing from a 360 degree view. The Elements of News Writing covers the basics of news writing without the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing for all types of mass media, new and old.
Author | : Yumi Wilson |
Publisher | : |
Total Pages | : 268 |
Release | : 2017-12-31 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781516526789 |
Writing and Reporting News in the 21st Century: The Speed at Which We Travel introduces students to the fast-paced and ever-changing landscape of modern media. The text highlights the importance of embracing technology and social media while abiding by the ethical considerations that aspiring journalists must follow. The first section of the book presents students with guiding principles for practicing accurate and fair journalism, as well as the various codes of ethics used across journalistic mediums, namely print, digital, and broadcast. The second section provides an overview of the basics for writing news for online, print, radio, and TV outlets. It also posits valuable advice that will help new journalists conduct an effective interview, pose meaningful questions, and capture what the source has to say accurately. The final section demonstrates the myriad ways the study of journalism can lead to successful careers in marketing, public relations, full-time reporting, editing, or producing. Writing and Reporting News in the 21st Century is ideal for introductory courses in journalism. It is also a valuable supplemental text for foundational courses in marketing, public relations, and technical writing. Yumi Wilson earned her B.A. in journalism from the University of Southern California and M.F.A. in creative non-fiction from the University of San Francisco. She is an associate professor of journalism at the San Francisco State University. Grace M. Provenzano earned her B.S. in social sciences at Michigan State University and M.M.C. in mass communication from Arizona State University. She is a lecturer at Iowa State University's Greenlee School of Journalism and Communication. Gina Baleria earned her B.A. in English, with emphases in film and history, from the University of California, Los Angeles; M.A. in communication: media studies from Stanford University, and Ed.D. in educational leadership from San Francisco State University. She is a lecturer at San Francisco State University.