Writing Effectively In Print And On The Web
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Author | : Rebecca Blakiston |
Publisher | : Rowman & Littlefield |
Total Pages | : 179 |
Release | : 2017-01-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 1442278862 |
The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
Author | : Traci Gardner |
Publisher | : National Council of Teachers of English (Ncte) |
Total Pages | : 132 |
Release | : 2008 |
Genre | : Education |
ISBN | : |
Effective student writing begins with well-designed classroom assignments. In Designing Writing Assignments, veteran educator Traci Gardner offers practical ways for teachers to develop assignments that will allow students to express their creativity and grow as writers and thinkers while still addressing the many demands of resource-stretched classrooms.
Author | : Mary Hogarth |
Publisher | : Routledge |
Total Pages | : 313 |
Release | : 2019-04-09 |
Genre | : Social Science |
ISBN | : 131529799X |
Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online. Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice. Topics include: Life as a freelance Building a professional profile Telling a story with images Developing a specialism Interviewing skills Profile and interview articles Working in publicity and advertising A career in magazines and newspapers Getting published overseas Understanding issues in media law and regulation The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice.
Author | : Steve Graham |
Publisher | : Guilford Press |
Total Pages | : 353 |
Release | : 2013-03-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 1462508715 |
Highly practical and accessible, this indispensable book provides clear-cut strategies for improving K-12 writing instruction. The contributors are leading authorities who demonstrate proven ways to teach different aspects of writing, with chapters on planning, revision, sentence construction, handwriting, spelling, and motivation. The use of the Internet in instruction is addressed, and exemplary approaches to teaching English-language learners and students with special needs are discussed. The book also offers best-practice guidelines for designing an effective writing program. Focusing on everyday applications of current scientific research, the book features many illustrative case examples and vignettes.
Author | : Beth L. Hewett |
Publisher | : Parlor Press LLC |
Total Pages | : 350 |
Release | : 2015-04-15 |
Genre | : Education |
ISBN | : 1602356688 |
Foundational Practices in Online Writing Instruction addresses administrators’ and instructors’ questions for developing online writing programs and courses. Written by experts in the field, this book uniquely attends to issues of inclusive and accessible online writing instruction in technology-enhanced settings, as well as teaching with mobile technologies and multimodal compositions.
Author | : Brian S. Brooks |
Publisher | : Macmillan |
Total Pages | : 579 |
Release | : 2010-11-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 0312656467 |
It's a tumultuous time in journalism as media forms evolve and new models emerge. There are few clear answers, but no one is more prepared than The Missouri Group to tackle these issues head on and to teach students the core, enduring journalism skills they need to succeed -- whether they write for the local paper, a professional blog, cable news, or even work in public relations.
Author | : Steve Slaunwhite |
Publisher | : Simon and Schuster |
Total Pages | : 352 |
Release | : 2007-06-14 |
Genre | : Business & Economics |
ISBN | : 1440524033 |
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Author | : Wendy Laura Belcher |
Publisher | : SAGE |
Total Pages | : 376 |
Release | : 2009-01-20 |
Genre | : Education |
ISBN | : 141295701X |
This book provides you with all the tools you need to write an excellent academic article and get it published.
Author | : Bryan A. Garner |
Publisher | : Harvard Business Review Press |
Total Pages | : 241 |
Release | : 2013-01-08 |
Genre | : Business & Economics |
ISBN | : 1422184048 |
DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author | : John Foster |
Publisher | : Kogan Page Publishers |
Total Pages | : 280 |
Release | : 2012-10-03 |
Genre | : Business & Economics |
ISBN | : 0749465441 |
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.