Words That Work

Words That Work
Author: Dr. Frank Luntz
Publisher: Hachette Books
Total Pages: 438
Release: 2007-01-02
Genre: Language Arts & Disciplines
ISBN: 1401385745

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Words at Work

Words at Work
Author: David Horner
Publisher: Cambridge University Press
Total Pages: 148
Release: 1996-11-07
Genre: Business & Economics
ISBN: 9780521438728

Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.

Teaching Words and How They Work

Teaching Words and How They Work
Author: Elfrieda H. Hiebert
Publisher: Teachers College Press
Total Pages: 169
Release: 2019-12-06
Genre: Language Arts & Disciplines
ISBN: 0807763179

Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.

Words That Work in Business

Words That Work in Business
Author: Ike Lasater
Publisher: PuddleDancer Press
Total Pages: 165
Release: 2010
Genre: Business & Economics
ISBN: 1892005018

Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

Working with Words

Working with Words
Author: Brian S. Brooks
Publisher: Macmillan Higher Education
Total Pages: 436
Release: 2013-01-07
Genre: Language Arts & Disciplines
ISBN: 1457639092

No matter what the medium, from print to broadcast to digital, Working with Words presents the best writing advice for journalists. It is designed to help students gain the grammatical and stylistic skills they need and then serve as a reference throughout their careers. Written by working journalists, with parts devoted to grammar and mechanics as well as journalistic style and writing for different media, it offers coverage the Associated Press Stylebook does not — and it’s affordably priced at 30-50% less than competing texts. The new edition contains tools that make it even easier to navigate, tackles the unique issues inherent to writing for online media, and offers improved grammar and writing instruction.

Unravel Me

Unravel Me
Author: Tahereh Mafi
Publisher: Harper Collins
Total Pages: 300
Release: 2013-02-05
Genre: Young Adult Fiction
ISBN: 0062085565

The thrilling second installment in New York Times bestselling author Tahereh Mafi’s Shatter Me series. It should have taken Juliette a single touch to kill Warner. But his mysterious immunity to her deadly power has left her shaken, wondering why her ultimate defense mechanism failed against the person she most needs protection from. She and Adam were able to escape Warner’s clutches and join up with a group of rebels, many of whom have powers of their own. Juliette will finally be able to actively fight against The Reestablishment and try to fix her broken world. And perhaps these new allies can help her shed light on the secret behind Adam’s—and Warner’s—immunity to her killer skin. Juliette’s world is packed with high-stakes action and tantalizing romance, perfect for fans of the Red Queen series by Victoria Aveyard and the Darkest Minds trilogy by Alexandra Bracken. Ransom Riggs, #1 New York Times bestselling author of Miss Peregrine's Home for Peculiar Children, raved: "A thrilling, high-stakes saga of self-discovery and forbidden love, the Shatter Me series is a must-read for fans of dystopian young-adult literature—or any literature!" This bestselling series from powerhouse author Tahereh Mafi showcases relentlessly thrilling action, heart stopping romance, and a war-torn world in which rebellion is the only path to freedom.

Words at Work and Play

Words at Work and Play
Author: Shirley Brice Heath
Publisher: Cambridge University Press
Total Pages:
Release: 2012-01-12
Genre: Language Arts & Disciplines
ISBN: 1139504452

Childhood and family life have changed significantly in recent decades. What is the nature of these changes? How have they affected the use of time, space, work and play? In what ways have they influenced face-to-face talk and the uses of technology within families and communities? Eminent anthropologist Shirley Brice Heath sets out to find answers to these and similar questions, tracking the lives of 300 black and white working-class families as they reshaped their lives in new locations, occupations and interpersonal alignments over a period of thirty years. From the 1981 recession through the economic instabilities and technological developments of the opening decade of the twenty-first century, Shirley Brice Heath shows how families constantly rearrange their patterns of work, language, play and learning in response to economic pressures. This outstanding study is a must-read for anyone interested in family life, language development and social change.

Working with Words

Working with Words
Author: Ruth Gairns
Publisher: Cambridge University Press
Total Pages: 216
Release: 1986
Genre: Foreign Language Study
ISBN: 9780521317092

A practical guide on how to select, organise and teach vocabulary to students of all levels.

Words that Work

Words that Work
Author: Alicia Eaton
Publisher: Troubador Publishing Ltd
Total Pages: 288
Release: 2015-09-28
Genre: Family & Relationships
ISBN: 1785894234

In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate.

The Merriam-Webster Thesaurus

The Merriam-Webster Thesaurus
Author: Merriam-Webster
Publisher: Merriam-Webster
Total Pages: 0
Release: 2023-06
Genre: Reference
ISBN: 9780877790983

Find the right word fast! This indispensable guide from America's Language Experts is the perfect tool for readers and writers! This all new edition of The Merriam-Webster Thesaurus features more than 150,000 word choices, including related words, antonyms, and near antonyms. Each main entry provides the meaning shared by the synonyms listed and abundant usage examples show words used in context. Words alphabetically organized for ease of use. A great complement to The Merriam-Webster Dictionary and perfect for school, home, or office.