Winning the Story Wars

Winning the Story Wars
Author: Jonah Sachs
Publisher: Harvard Business Press
Total Pages: 276
Release: 2012-06-19
Genre: Business & Economics
ISBN: 1422143570

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

When Books Went to War

When Books Went to War
Author: Molly Guptill Manning
Publisher: Houghton Mifflin Harcourt
Total Pages: 315
Release: 2014-12-02
Genre: History
ISBN: 0544535170

This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly

Winning on Purpose

Winning on Purpose
Author: Fred Reichheld
Publisher: Harvard Business Press
Total Pages: 159
Release: 2021-12-07
Genre: Business & Economics
ISBN: 1647821797

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

How to Write Winning Short Stories

How to Write Winning Short Stories
Author: Nancy Sakaduski
Publisher:
Total Pages: 172
Release: 2015-12-20
Genre:
ISBN: 9780986059797

A concise guide to writing short stories, including preparation, theme and premise, title, characters, dialogue, setting, and more. Submission and marketing advice is also provided.

How to Win Friends and Influence People

How to Win Friends and Influence People
Author:
Publisher: ببلومانيا للنشر والتوزيع
Total Pages: 304
Release: 2024-02-17
Genre: Business & Economics
ISBN:

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Top of the Volcano

Top of the Volcano
Author: Harlan Ellison
Publisher:
Total Pages: 0
Release: 2014
Genre: Science fiction, American
ISBN: 9781596066342

Includes a chronology of books by Harlan Ellison, 1958-2014.

The Habit of Winning

The Habit of Winning
Author: Prakash Iyer
Publisher: Penguin UK
Total Pages: 192
Release: 2011-02-16
Genre: Business & Economics
ISBN: 8184753667

Do you feel like throwing in the towel, but want to be a great leader? Would you like to build an organization? Do you want your child to be the best she can be? If you answered yes to any of these questions, The Habit of Winning is the book for you. It is a book that will change the way you think, work and live, with stories about self-belief and perseverance, leadership and teamwork—stories that will ignite a new passion and a renewed sense of purpose in your mind. The stories in The Habit of Winning range from cola wars to cricketing heroes, from Michelle Obama’s management techniques to Mahatma Gandhi’s generosity. There are life lessons from frogs and rabbits, sharks and butterflies, kites and balloons. Together they create a heady mix that will make the winner inside you emerge and grow.

Unsafe Thinking: How to be Creative and Bold When You Need It Most

Unsafe Thinking: How to be Creative and Bold When You Need It Most
Author: Jonah Sachs
Publisher: Random House
Total Pages: 291
Release: 2018-04-19
Genre: Business & Economics
ISBN: 1473544912

_____________ ‘An array of fresh insights on creativity, motivation and staying in “flow” Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. By revealing the secrets of those who reject our society’s outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us. _____________ ‘An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.’ Adam Grant, author of Originals ‘Fascinating . . . Sachs has practical tools for success.’ Forbes ‘A must-read for anyone facing a changing world.’ Jonah Berger, author of Contagious

The Best of Connie Willis

The Best of Connie Willis
Author: Connie Willis
Publisher: Del Rey
Total Pages: 477
Release: 2013-07-09
Genre: Fiction
ISBN: 0345540654

Few authors have had careers as successful as that of Connie Willis. Inducted into the Science Fiction Hall of Fame and recently awarded the title of Grand Master by the Science Fiction and Fantasy Writers of America, Willis is still going strong. Her smart, heartfelt fiction runs the gamut from screwball comedy to profound tragedy, combining dazzling plot twists, cutting-edge science, and unforgettable characters. From a near future mourning the extinction of dogs to an alternate history in which invading aliens were defeated by none other than Emily Dickinson; from a madcap convention of bumbling quantum physicists in Hollywood to a London whose Underground has become a storehouse of intangible memories both foul and fair—here are the greatest stories of one of the greatest writers working in any genre today. All ten of the stories gathered here are Hugo or Nebula award winners—some even have the distinction of winning both. With a new Introduction by the author and personal afterwords to each story—plus a special look at three of Willis’s unique public speeches—this is unquestionably the collection of the season, a book that every Connie Willis fan will treasure, and, to those unfamiliar with her work, the perfect introduction to one of the most accomplished and best-loved writers of our time. Praise for The Best of Connie Willis “Filled with warmth and sadness, great drama, witty dialogue, characters you will care about and moments that you will remember for a long time.”—SFF World “If anyone can be named ‘best science fiction writer of the age,’ it’s Connie Willis, and these stories are the best of her best. Truly.”—Analog “Ranging from the hilarious to the profound, these stories show the full range of [Connie] Willis’s talent for taut, dazzling plots, real science, memorable characters, penetrating dialogue and blistering drama.”—Kirkus Reviews “Thank goodness [for] Connie Willis, who says many things that desperately need saying in more than one delightful way.”—Milwaukee Journal Sentinel “The Best of Connie Willis? Isn’t that like sorting through diamonds?”—Lytherus