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| Author | : James McGregor |
| Publisher | : Simon and Schuster |
| Total Pages | : 354 |
| Release | : 2007-09-04 |
| Genre | : Business & Economics |
| ISBN | : 074325841X |
From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.
| Author | : Porter Erisman |
| Publisher | : Macmillan |
| Total Pages | : 279 |
| Release | : 2017-09-26 |
| Genre | : Business & Economics |
| ISBN | : 1760556505 |
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
| Author | : Payal Arora |
| Publisher | : Harvard University Press |
| Total Pages | : 281 |
| Release | : 2019-02-25 |
| Genre | : Business & Economics |
| ISBN | : 0674983785 |
A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s internet users—and discovers that what they are doing is not what we imagine. New-media pundits obsess over online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong. After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She finds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China’s gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organizes a YouTube fashion show. Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who mainly go online to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users.
| Author | : Jeffrey Towson |
| Publisher | : |
| Total Pages | : |
| Release | : 2015-03-15 |
| Genre | : |
| ISBN | : 9780991445042 |
Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners.The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie's, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few take-aways from the book:- Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for.- State-Owned Enterprises can compete and win in purely commercial industries.- Food scandals are good in the long-term for KFC and McDonalds.- Elderly Chinese are not the attractive demographic everyone thinks they are.- The NBA China doesn't need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable.- Western China, the country's big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner.- Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie's and Sotheby's.- One consumer demographic everyone should care about is China's working moms.
| Author | : Michael J. Silverstein |
| Publisher | : Harvard Business Press |
| Total Pages | : 336 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1422187055 |
This is the first detailed look at the new generation of consumers in emerging markets - how they think, shop, buy and dream - and what companies must do to win them over, from the heads of Boston Consulting Group's consumer and globalization practices in the US, China and India. It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world's biggest buyers of cars, mobile phones, shoes, home appliances, and more-consumers in these countries are waiting for your firm's products and services. But are you ready for the demand?
| Author | : Abad Ahmed |
| Publisher | : Excel Books India |
| Total Pages | : 348 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9788174463890 |
HOW HAVE SOME DISTINGUISHED Indian companies and MNCs operating in India acquired outstanding stature and sustained extraordinary performance over long spans of time? How do they develop and sustain competitive edge?What kind of leadership, basic paradigms, values, strategic orientations, organizational characteristics, managerial processes and practices make the difference? This book attempts to answer these questions, based on an intensive, empirical, two-year path breaking research study by All India Management Association that covered some of the most outstanding, highly admired Indian companies and multinational companies operating in India. It is the first book of its kind that has focused exclusively on the Indian business context for developing original and fresh insights into the factors, characteristics and practices that develop and sustain competitive edge. The book draws heavily from the insights of some of the most successful Indian business leaders and highly experienced professional managers. Their wisdom and thoughts have been quoted verbatim from interviews to bring to surface their rich tacit knowledge, which makes it an interesting reading based on real life experiences.The authors have developed a powerful '5-I' analytical framework to explain the basic organizational attributes that develop and sustain competitiveness. The framework has been developed through a comprehensive analysis of interviews, field observations, case studies, and analysis of performance over an extended period of time.
| Author | : United States. Congress. House. Committee on the Judiciary |
| Publisher | : |
| Total Pages | : 956 |
| Release | : 1952 |
| Genre | : Antitrust law |
| ISBN | : |
Committee Serial No. 12. Considers legislation on retailer-manufacturer minimum price agreements.
| Author | : Savio Chan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 245 |
| Release | : 2014-09-03 |
| Genre | : Business & Economics |
| ISBN | : 1118905903 |
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 2012 |
| Release | : 2022-05-13 |
| Genre | : Computers |
| ISBN | : 1668462885 |
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
