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| Author | : |
| Publisher | : Wilson Learning Library |
| Total Pages | : 0 |
| Release | : 2011-11 |
| Genre | : Business & Economics |
| ISBN | : 9789077256343 |
The Counselor approach to sales gives both buyer and seller a win. Relating, Discovering, Advocating and Supporting stages lead the way to measurable, sustainable success.
| Author | : Mark HUNTER |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 289 |
| Release | : 2012-02-14 |
| Genre | : Business & Economics |
| ISBN | : 0814420095 |
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
| Author | : Jill Konrath |
| Publisher | : Penguin |
| Total Pages | : 255 |
| Release | : 2010-05-27 |
| Genre | : Business & Economics |
| ISBN | : 1101432950 |
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.
| Author | : |
| Publisher | : Nova Vista Publishing |
| Total Pages | : 0 |
| Release | : 2003 |
| Genre | : Customer relations |
| ISBN | : 9789077256015 |
Whether you are a new or experienced salesperson, you can adopt the unique problem-solving Counselor mindset and avoid or address the four key obstacles to buying, using Counselor techniques: Relating -- create an open, trusting relationship as a base for solving problems. Avoids a lack of trust. Discovery -- bring out and understand your customer's problems, goals and visions, so you can create solutions together. Avoids a sense that the customer doesn't need your solutions. Advocating -- link your customer's problems and goals with the solution you jointly develop, then make your customer an internal advocate to help close the sale. Avoids the sense that you can't help. Supporting -- stick by your customer after the sale to ensure the customer feels the benefits of your solution and sees needs being met. Avoids the feeling of no satisfaction. This process can produced measurable results starting the the first day you use it!
| Author | : Dale Scott |
| Publisher | : |
| Total Pages | : 299 |
| Release | : 2019-12-06 |
| Genre | : |
| ISBN | : 9780989737418 |
California has more than 1,000 school and community college (K-14) districts. When they need to build, repair or equip their campuses, these districts must ask voters to approve the issuance of general obligation (GO) bonds and raise property tax rates - a big ask. In this third edition of Win-Win: An Insider's Guide to School Bonds, Dale Scott, a leading financial advisor for California public schools and community colleges, demystifies the complex, often-challenging process that gives step-by-step insights into developing, structuring and selling GO bonds. This updated and expanded edition includes a new section on financing teacher-staff housing with GO Bonds. The bold and innovative financing idea, believed to be the first of its kind, allows school districts and community colleges to attract and retain teachers and staff. The transaction was the winner of The Bond Buyer's 2018 Small Issuer Deal of the Year. Drawing on three decades of work as an advisor to school and community college districts, Dale, a financial advisor, campaign manager and former Wall Street investment banker, walks readers through each step of the bond issuance process, answering the many questions he's been asked over the years. Hard-hitting, detailed and humorous, Win-Win explores why voters approve some bond measures and reject others, explains how bond deals are put together, and offers tips on selecting the right team of professionals and avoiding scandals like those that have plagued poorly structured GO bond efforts. Written for district administrators, school board members, campaign volunteers, taxpayer organizations and concerned citizens, Win-Win is an upbeat guide on the complex processes of California school bonds, showing that when executed correctly, the teamwork needed to pass a school bond can have a transformative effect on both schools and people's sense of their role in the community.
| Author | : William Miller |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 258 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0814431925 |
Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: * Qualify and disqualify prospects sooner to focus on the most promising accounts * Examine buyers' motivations from every angle * Quantify the value proposition early * Double the number of calls returned from prospective customers * Appeal to the real decision-makers * Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles * Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.
| Author | : William Miller |
| Publisher | : AMACOM |
| Total Pages | : 268 |
| Release | : 2015-02-11 |
| Genre | : Business & Economics |
| ISBN | : 0814434843 |
Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective. Master sales trainer Skip Miller shows how to simultaneously sell to both the frontline manager as well as the executive who is more concerned with profit/loss indicators such as ROI, time saved, risk lowered, and productivity improved – a strategy used by Google, Apple, Cisco WebEx, and other powerhouses. In Selling Above and Below the Line, you will learn how to: Create energy by including executives early in the sales process. Ask the right questions and pinpoint big-picture financial needs. Keep “below the line” managers from feeling bypassed. Uncover value propositions that target each set of decision-makers. Sales that seem locked in will stall or go dark. Customers who have been loyal to you suddenly back out of the relationship due to decisions made above the manager’s head. This often could have been avoided had the salesperson been intentional to sell both the technical and financial fit. In Selling Above and Below the Line, learn to effectively communicate both, leading to more successful and lucrative deals than ever before.
| Author | : Art Sobczak |
| Publisher | : John Wiley & Sons |
| Total Pages | : 261 |
| Release | : 2010-03-04 |
| Genre | : Business & Economics |
| ISBN | : 0470619813 |
Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International
| Author | : Information Resources Management Association |
| Publisher | : IGI Global |
| Total Pages | : 2031 |
| Release | : 2013-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1466638877 |
"This book provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises"--Provided by publisher.
| Author | : Anthony Parinello |
| Publisher | : Simon and Schuster |
| Total Pages | : 256 |
| Release | : 2010-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1440506698 |
There has never been a sales book that gives you one-on-one, personal help to catapult your sales career and your personal income to a level that will surprise you and shock your sales manager! You'll stop: wasting your precious selling time with 'non-decision' makers getting any rejection whatsoever from gatekeepers working your keester off for itsy, bitsy sales losing sales that you thought you were going to win not making your sales quota You'll start: making sales that are up to 65 percent bigger cutting your sales cycle in half getting as much as 120 percent more add-on business from your existing customers getting VITO to VITO referrals worth pure gold making the income that you really deserve
