What's Your Purple Goldfish?

What's Your Purple Goldfish?
Author: Stan Phelps
Publisher:
Total Pages: 210
Release: 2012-01
Genre: Business & Economics
ISBN: 9780984983803

How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers

Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
Author: Stan Phelps
Publisher: 9 Inch Marketing
Total Pages: 208
Release: 2018-01-15
Genre: Business & Economics
ISBN: 9780984983896

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

The Fourteenth Goldfish

The Fourteenth Goldfish
Author: Jennifer L. Holm
Publisher: Yearling
Total Pages: 242
Release: 2016-04-05
Genre: Juvenile Fiction
ISBN: 0375871144

Believe in the possible . . . with this New York Times bestseller by three-time Newbery Honor winner Jennifer L. Holm. A perfect read about a child's relationship with her grandfather! Galileo. Newton. Salk. Oppenheimer. Science can change the world . . . but can it go too far? Eleven-year-old Ellie has never liked change. She misses fifth grade. She misses her old best friend. She even misses her dearly departed goldfish. Then one day a strange boy shows up. He’s bossy. He’s cranky. And weirdly enough . . . he looks a lot like Ellie’s grandfather, a scientist who’s always been slightly obsessed with immortality. Could this gawky teenager really be Grandpa Melvin? Has he finally found the secret to eternal youth? With a lighthearted touch and plenty of humor, Jennifer Holm celebrates the wonder of science and explores fascinating questions about life and death, family and friendship, immortality . . . and possibility. Look for EXCLUSIVE NEW MATERIAL in the paperback—including Ellie’s gallery of scientists and other STEM-appropriate features. And don’t miss the much-anticipated sequel, The Third Mushroom! “Warm, witty, and wise.” —The New York Times * “Written in a clean, crisp style, with lively dialogue and wit, this highly accessible novel will find a ready audience.” —Booklist, Starred * “Top-notch middle-grade fiction.” —Publishers Weekly, Starred * “Ellie’s memorable journey into the world of science will inspire readers to explore the world around them and celebrate the possible.” —Shelf Awareness, Starred “Awesomely strange and startlingly true-to-life. It makes you wonder what’s possible.” —Rebecca Stead, Newbery Medal–winning author of When You Reach Me 25 STATE AWARD LISTS including the Sunshine State!

Silence Is Goldfish

Silence Is Goldfish
Author: Annabel Pitcher
Publisher: Little, Brown Books for Young Readers
Total Pages: 278
Release: 2016-05-17
Genre: Young Adult Fiction
ISBN: 0316370746

My name is Tess Turner--at least, that's what I've always been told. I have a voice but it isn't mine. It used to say things so I'd fit in, to please my parents, to please my teachers. It used to tell the universe I was something I wasn't. It lied. It never occurred to me that everyone else was lying too. Fifteen-year-old Tess doesn't mean to become mute. At first, she's just too shocked to speak. And who wouldn't be? Discovering your whole life has been a lie because your dad isn't your real father is a pretty big deal. Terrified of the truth, Tess retreats into silence. Reeling from her family's betrayal, Tess sets out to discover the identity of her real father. He could be anyone--even the familiar-looking teacher at her school. Tess continues to investigate, uncovering a secret that could ruin multiple lives. It all may be too much for Tess to handle, but how can she ask for help when she's forgotten how to use her voice? In a brilliant study of identity, betrayal, and complex family dynamics, award-winning author Annabel Pitcher explores the importance of communication, even when we're faced with unspeakable truths.

The Rainbow Fish

The Rainbow Fish
Author: Marcus Pfister
Publisher: Simon and Schuster
Total Pages: 32
Release: 1992
Genre: Juvenile Fiction
ISBN: 1558580093

Summary: The most beautiful fish in the entire ocean discovers the real value of personal beauty and friendship.

Goldfish on Vacation

Goldfish on Vacation
Author: Sally Lloyd-Jones
Publisher: Schwartz & Wade
Total Pages: 0
Release: 2018-04-10
Genre: Juvenile Fiction
ISBN: 0385386125

From a New York Times bestselling author and a rising-star illustrator comes a humorous tale based on an amazing-but-true story about the summer a city fountain was used as a goldfish pond. H, Little O, and Baby Em are stuck in the city for the summer with only their pet goldfish—Barracuda, Patch, and Fiss—for company. It's looking like it might be a pretty boring vacation, but one day, something exciting happens. Someone starts fixing up the old fountain down the street—the one Grandpa says horses used to drink from before everyone had cars—and a sign appears: "Calling All Goldfish Looking for a Summer Home." H, Little O, and Baby Em can't wait to send their goldfish on vacation, and the fish, well, they seem pretty excited too. Based on the true story of Hamilton Fountain in New York City, this charming tale of one special summer will delight readers young and old. Author’s Note included. Praise for How to Be a Baby . . . by Me, the Big Sister by Sally Lloyd-Jones: "This book is adorable, original, well-illustrated and fabulous." —The New York Times Praise for Jackrabbit McCabe and the Electric Telegraph, illustrated by Leo Espinosa: "Espinosa creates colorful, dynamic images that burst from the page." —Booklist

How to Wow

How to Wow
Author: Adrian Swinscoe
Publisher: Pearson UK
Total Pages: 265
Release: 2016-03-23
Genre: Business & Economics
ISBN: 1292116889

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business

Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business
Author: Travis Carson
Publisher: 9 Inch Marketing
Total Pages: 294
Release: 2019-11-15
Genre: Business & Economics
ISBN: 9781732665279

Excel Under Pressure Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of Market Force, the book provides perspective and tools for winning in sales and client management. The book consists of three main sections: Section I outlines the Why. Here we explore our metaphor of the Diamond Goldfish. We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (Control, Influence, Power, and Authority). Section II explains the What. Here we share the process of leveraging the Diamond Rule. We'll uncover how to M.I.N.E. for diamonds with the four-step process of Mindset, Identify, Neutralize, and Empathize. Section III showcases the How. We explore each stage of the sales process using Market Force principles. First, we'll examine the Big Picture. Then we'll look in turn at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the Diamond Rule Matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles. Praise for Diamond Goldfish "In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." - ANTHONY IANNARINO, BEST-SELLING AUTHOR OF THE ONLY SALES GUIDE YOU'LL EVER NEED, EAT THEIR LUNCH, AND THE LOST ART OF CLOSING "If put into practice on a wide scale, this brilliant Diamond Rule concept has the potential to revolutionize how business relationships work, producing improved results for everyone involved, both emotionally and financially." - STEVE SIPRESS, FOUNDER AND PRESIDENT OF CEO SCOTTSDALE AND SUCCESSFUL SELLING SYSTEMS, INC Ready to upgrade your humanware and achieve prosperity in business?