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| Author | : Brent D. Slife |
| Publisher | : SAGE |
| Total Pages | : 268 |
| Release | : 1995-08-03 |
| Genre | : Education |
| ISBN | : 9780803958630 |
This book explores the main assumptions upon which behavioural science theories are based, offers alternatives and challenges the reader to serious critical thought.
| Author | : Riccardo Benzo |
| Publisher | : SAGE |
| Total Pages | : 549 |
| Release | : 2017-11-27 |
| Genre | : Business & Economics |
| ISBN | : 1526422352 |
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
| Author | : John W. Creswell |
| Publisher | : SAGE Publications |
| Total Pages | : 295 |
| Release | : 2022-10-24 |
| Genre | : Social Science |
| ISBN | : 1071817965 |
The Sixth Edition of the bestselling Research Design: Qualitative, Quantitative, and Mixed Methods Approaches provides clear and concise instruction for designing research projects or developing research proposals. This user-friendly text walks readers through research methods, from reviewing the literature to writing a research question and stating a hypothesis to designing the study. At each step in the process, authors John W. Creswell and J. David Creswell address qualitative, quantitative, and mixed methods approaches to encourage readers to choose the approach that best fits the research question. The Sixth Edition has been fully revised to reflect the 7th edition of the Publication Manual of the American Psychological Association with more inclusive language, updated citation styles, and updated writing suggestions. Updates reflect the latest developments in mixed methods and new research examples throughout help capture and demonstrate new trends in research. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
| Author | : Ronet D. Bachman |
| Publisher | : SAGE Publications |
| Total Pages | : 744 |
| Release | : 2019-01-08 |
| Genre | : Social Science |
| ISBN | : 1544339135 |
The authors are proud sponsors of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. "Very practical approach to teaching research methods and very student friendly. This text "breathes life" into the research process. —Sherill Morris-Francis, Mississippi Valley State University The Practice of Research in Criminology and Criminal Justice, Seventh Edition demonstrates the vital role research plays in criminology and criminal justice by integrating in-depth, real-world case studies with a comprehensive discussion of research methods. By pairing research techniques with practical examples from the field, Ronet D. Bachman and Russell K. Schutt equip students to critically evaluate and confidently conduct research. The Seventh Edition of this best-selling text retains the strengths of previous editions while breaking ground with emergent research methods, enhanced tools for learning in the text and online, and contemporary, fascinating research findings. This edition incorporates new topics like intelligence-led policing, social network analysis (SNA), the evolution of cybercrime, and more. Students engage with the wide realm of research methods available to them, delve deeper into topics relevant to their field of study, and benefit from the wide variety of new exercises to help them practice as they learn. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
| Author | : Ronet D. Bachman |
| Publisher | : SAGE Publications |
| Total Pages | : 756 |
| Release | : 2016-12-19 |
| Genre | : Social Science |
| ISBN | : 1506359566 |
Fundamentals of Research in Criminology and Criminal Justice, Fourth Edition introduces students to the multifaceted subject of research methods and shows them why research is important in the field of criminology and criminal justice. This brief version of Ronet Bachman and Russell K. Schutt’s successful textbook (The Practice of Research in Criminology and Criminal Justice) simplifies complex concepts with real-world research examples found in everyday experiences in the criminology and criminal justice professions. The thoroughly updated Fourth Edition of this bestseller reflects the most recent developments in research methods, including the use of big data, increased coverage of crime mapping, evidence-based and web-based research, along with the most current research examples impacting the field. This is an excellent introductory text for undergraduate research courses, and is ideal for students who want to understand how and why criminal justice research is done to become critical consumers of research.
| Author | : Tim Cain |
| Publisher | : Routledge |
| Total Pages | : 314 |
| Release | : 2018-12-07 |
| Genre | : Education |
| ISBN | : 1351389882 |
Becoming a Research-Informed School examines the reasons why teachers and leaders use research to improve their schools, and explores how teachers select, understand and use research to enhance learning experiences in fast-moving classroom environments. It analyses what teachers and school leaders actually do, to use research in their schools, and how they build a research-informed culture. Based firmly in data from real schools and considering the experiences of over 150 education professionals, it shows how research and evidence can be used to: Improve decision-making processes Develop schools as intellectual communities Address priorities for improvement Implement research-informed teaching Respond to policy imperative for informed practice Guide future research It considers key topics including Teacher Research, Lesson Study, the use of data to effect improvements, navigating social media and blogs, and how to overcome common obstacles to research use in schools. Becoming a Research-Informed School is full of rich, detailed examples of research and research utilisation. It is an indispensable resource for teachers and leaders who wish to take an informed approach to creating a professional learning community.
| Author | : Patricia Swann |
| Publisher | : Taylor & Francis |
| Total Pages | : 343 |
| Release | : 2022-12-21 |
| Genre | : Business & Economics |
| ISBN | : 100078830X |
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.
| Author | : Fred L. Perry Jr. |
| Publisher | : Routledge |
| Total Pages | : 288 |
| Release | : 2014-07-25 |
| Genre | : Education |
| ISBN | : 1317680650 |
This text provides a solid introduction to the foundations of research methods, with the goal of enabling students and professionals in the various fields of education to not simply become casual consumers of research who passively read bits and pieces of research articles, but discerning consumers able to effectively use published research for practical purposes in educational settings. All issues important for understanding and using published research for these purposes are covered. Key principles are illustrated with research studies published in refereed journals across a wide spectrum of education. Exercises distributed throughout the text encourage readers to engage interactively with what they are reading at the point when the information is fresh in their minds. This text is designed for higher level undergraduate and graduate programs. Course instructors will find that it provides a solid framework in which to promote student interaction and discussion on important issues in research methodology.
| Author | : David Travis |
| Publisher | : CRC Press |
| Total Pages | : 296 |
| Release | : 2023-07-26 |
| Genre | : Computers |
| ISBN | : 1000910350 |
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
| Author | : Stephanie Cawthon |
| Publisher | : Oxford University Press |
| Total Pages | : 425 |
| Release | : 2017-05-31 |
| Genre | : Psychology |
| ISBN | : 0190685565 |
Edited by Stephanie W. Cawthon and Carrie Lou Garberoglio, Research in Deaf Education: Contexts, Challenges, and Considerations is a showcase of insight and experience from a seasoned group of researchers across the field of deaf education. Research in Deaf Education begins with foundational chapters in research design, history, researcher positionality, community engagement, and ethics to ground the reader within the context of research in the field. Here, the reader will be motivated to consider significant contemporary issues within deaf education, including the relevance of theoretical frameworks and the responsibility of deaf researchers in the design and implementation of research in the field. As the volume progresses, contributing authors explore scientific research methodologies such as survey design, single case design, intervention design, secondary data analysis, and action research at large. In doing so, these chapters provide solid examples as to how the issues raised in the earlier groundwork of the book play out in diverse orientations within deaf education, including both quantitative and qualitative research approaches. Designed to help guide researchers from the germ of their idea through seeing their work publish, Research in Deaf Education offers readers a comprehensive understanding of the critical issues behind the decisions that go into this rigorous and important research for the community at hand.
