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| Author | : R. Webb |
| Publisher | : Springer |
| Total Pages | : 324 |
| Release | : 2016-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1137501227 |
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
| Author | : Josh Nelson |
| Publisher | : Josh Nelson |
| Total Pages | : 252 |
| Release | : 2019-10-29 |
| Genre | : Business & Economics |
| ISBN | : 1703385454 |
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
| Author | : Paul Roetzer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 262 |
| Release | : 2011-11-29 |
| Genre | : Business & Economics |
| ISBN | : 111817688X |
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
| Author | : Donald Rockwell |
| Publisher | : |
| Total Pages | : 153 |
| Release | : 2019-07-12 |
| Genre | : |
| ISBN | : 9781076789310 |
There are 28.8 million small businesses in the United States alone - and a vast majority of them have 3 things in common: 1. They desperately need more customers 2. They know that they have to advertise online in order to get them 3. They don't know how to do it - and even if they knew, they don't have time to do it by themselves Do I have to tell you what this means? Exactly: A Digital Marketing agency is the best business to start in 2019 and beyond And with this book, you will be able to do it within the next couple of weeks, even if you've never done any marketing before. --- Here's what you are going to learn inside: ✓ Everything You Need to Know About Digital Marketing Agencies + 7 Digital Marketing Activities Businesses From All Over the World Are Happy to Pay For ✓ A Simple Trick to Build a Great Portfolio in No Time That Your Potential Clients Will Be Powerless to Resist - Even If You Have No Real Experience Whatsoever ✓ How to Kickstart Your Agency and Go From a Complete Beginner to a Legit Agency Owner in 13 Simple Steps ✓ How to Rank on Google for the Most Relevant Keywords and Have Businesses in Need of a Marketing Agency Reach Out to You (Hint: You Don't Have to Know the First Thing About SEO) ✓ How to Find New Clients for Your Agency at Will by Leveraging an Old (and a Bit Overlooked) Outreach Method That Still Outperforms Everything Else ✓ 21 Battle-Tested Methods to Take an Agency From a Couple of Clients to 6-7 Figures a Year (and Why 99% of Agency Owners Fail to Do This) ✓ How to Create Captivating Case Studies That Will Make Your Potential Client Beg You to Take Their Money (Even If You Don't Have a Lot of Projects Under Your Belt) ✓ 10-Point Checklist for Creating a Magnetic Website for Your Agency That Will Be Generating Leads 24/7/365 ✓ How to Create a Flawless Listing on Google and Ensure That Everyone Who's Looking for a Digital Marketing Agency - Finds You ✓ How to Create Perfectly-Targeted Facebook Ad That Will Get You (or Your Clients) More Relevant Leads - for Pennies on the Dollar ✓ How to Create an LLC for Your Digital Marketing Agency and Turn Your Little Side Hustle Into a Sustainable Business for Decades to Come ...and much, much more. --- ^ With all these proven methods on your side, you should be able to get AT LEAST 5 businesses to say YES to your offer. And that, my friend, will get you six figures a year. Let me say that again: All you need to do is get 5 human beings to say 'YES' And you will be making $100,000+ a year. Don't you think it's worth the shot? GET THE BOOK AND START WORKING TOWARDS IT TODAY
| Author | : Robert W. Palmatier |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 414 |
| Release | : 2020-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1350305286 |
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
| Author | : Frankie Fihn |
| Publisher | : |
| Total Pages | : 223 |
| Release | : 2020-07-23 |
| Genre | : |
| ISBN | : |
If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.
| Author | : Rob Fitzpatrick |
| Publisher | : Robfitz Ltd |
| Total Pages | : 133 |
| Release | : 2013-10-09 |
| Genre | : Business & Economics |
| ISBN | : 1492180742 |
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
| Author | : Damian Ryan |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 304 |
| Release | : 2012-03-03 |
| Genre | : Business & Economics |
| ISBN | : 0749464283 |
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
| Author | : Paul Roetzer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2014-08-04 |
| Genre | : Business & Economics |
| ISBN | : 1118883438 |
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
| Author | : Ryan Deiss |
| Publisher | : John Wiley & Sons |
| Total Pages | : 375 |
| Release | : 2020-07-27 |
| Genre | : Business & Economics |
| ISBN | : 1119660491 |
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
