What Ceos Need To Know About Design
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Author | : Audrey Crane |
Publisher | : |
Total Pages | : |
Release | : 2019-12-07 |
Genre | : |
ISBN | : 9780578321134 |
As a leader, you've heard that design is important, and you believe it. But you may not know what you need to know about it, how to buy it, and how to manage it. This is the book for you."The strongest companies I work with use design as their secret weapon. This short primer makes it not such a secret any more. If how to leverage and lead design is still a secret to your company, buy this book." - Jeff Patton"If you're the CEO of a technology-powered company, you owe it to your customers, your employees and your investors to learn the power and potential of professional product design. Audrey has been there since the start of the Internet and has worked with countless companies, product teams, and executive teams to leverage the value of product design." -Marty Cagan
Author | : Ayse Birsel |
Publisher | : Ten Speed Press |
Total Pages | : 258 |
Release | : 2015-10-13 |
Genre | : Self-Help |
ISBN | : 1607748819 |
An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need co-exist. Design the Life You Love is a joyful, inspirational guide to building the life you’ve always wanted, using the principles and creative process of an award-winning product designer. Through four steps that reveal hidden skills and wisdom, anyone can design a life they love!
Author | : Ram Charan |
Publisher | : Crown |
Total Pages | : 146 |
Release | : 2001 |
Genre | : Corporations |
ISBN | : 0609608398 |
A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.
Author | : Roger L. Martin |
Publisher | : Harvard Business Press |
Total Pages | : 209 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1422177807 |
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
Author | : Bill Burnett |
Publisher | : Knopf |
Total Pages | : 305 |
Release | : 2020-02-25 |
Genre | : Business & Economics |
ISBN | : 0525655255 |
When Designing Your Life was published in 2016, Stanford’s Bill Burnett and Dave Evans taught readers how to use design thinking to build meaningful, fulfilling lives (“Life has questions. They have answers.” –The New York Times). The book struck a chord, becoming an instant #1 New York Times bestseller. Now, in DESIGNING YOUR WORK LIFE: How to Thrive and Change and Find Happiness at Work they apply that transformative thinking to the place we spend more time than anywhere else: work. DESIGNING YOUR WORK LIFE teaches readers how to create the job they want—without necessarily leaving the job they already have. “Increasingly, it’s up to workers to define their own happiness and success in this ever-moving landscape,” they write, and chapter by chapter, they demonstrate how to build positive change, wherever you are in your career. Whether you want to stay in your job and make it a more meaningful experience, or if you decide it’s time to move on, Evans and Burnett show you how to visualize and build a work-life that is productive, engaged, meaningful, and more fun.
Author | : Maria Giudice |
Publisher | : Pearson Education |
Total Pages | : 212 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 0321934393 |
Place of publication transcribed from publisher's website.
Author | : Carolyn Dewar |
Publisher | : Simon and Schuster |
Total Pages | : 384 |
Release | : 2022-03-15 |
Genre | : Business & Economics |
ISBN | : 1982179678 |
"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--
Author | : Joe Leech |
Publisher | : mrjoe press |
Total Pages | : 58 |
Release | : |
Genre | : Computers |
ISBN | : 0995465460 |
How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.
Author | : Marty Cagan |
Publisher | : John Wiley & Sons |
Total Pages | : 435 |
Release | : 2020-12-03 |
Genre | : Business & Economics |
ISBN | : 1119691257 |
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Author | : Lonny Kocina |
Publisher | : Greenleaf Book Group |
Total Pages | : 246 |
Release | : 2017-10-24 |
Genre | : Business & Economics |
ISBN | : 0999069314 |
This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina