Content Rules

Content Rules
Author: Ann Handley
Publisher: John Wiley & Sons
Total Pages: 238
Release: 2010-11-11
Genre: Business & Economics
ISBN: 0470948728

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Money-Smart Solopreneur

Money-Smart Solopreneur
Author: Laura D. Adams
Publisher: Entrepreneur Press
Total Pages: 228
Release: 2020-09-22
Genre: Business & Economics
ISBN: 1613084331

Build Your Business and Your Financial Future As a solopreneur, you can reinvent the way you work with much more freedom, fun, and financial security. There’s never been a better time to earn more money by starting a full- or part-time solo venture. But being your own boss can be a challenge or feel scary when you don’t have a roadmap. In Money-Smart Solopreneur, Laura D. Adams answers questions every aspiring and new entrepreneur has about creating a business and building a secure financial future. It's a complete guide for what to do, critical mistakes to avoid, and how to start a solo business without taking too much risk. You'll get answers to these common questions: Can I get started without any filings or paperwork? Do I need a business bank account? How can I budget and reach goals with an irregular income? What business entity is best? When should I incorporate? How do I protect my intellectual property? When do I need an accountant? How can I figure out how much to charge clients? What tax deadlines am I required to meet? Do I need a business license? When should I leave my day job? Which tools are worth paying for? No matter if you're a freelancer, independent contractor, or side-hustler in the on-demand economy, you'll get essential knowledge, tools, and inspiration to live a successful solopreneur life. Laura D. Adams demystifies how to start and build any solo or small business. She covers legal, financial, and tax issues you must know to stay out of trouble. Her upbeat tone and approach for managing variable income, using an automatic money system, and creating a self-employed benefits package are just a few gems you'll discover. Laura's smart tips and chapter exercises include refreshing strategies for earning more, managing the unexpected, and reaching financial goals. You'll come away empowered to build your full- or part-time solo business and create long-lasting financial security. After reading Money-Smart Solopreneur, you'll be able to: Earn full- or part-time self-employed income with confidence. Refine your business and brand vision. Evaluate the pros and cons of working as a solopreneur. Create a strategy to exit a day job by building a business on the side. Turbocharge your productivity using pro tips. Create a financial safety net and leapfrog to the life you want. Organize and legally protect your business using simple techniques. Set higher rates, create better proposals, and negotiate wisely. Save money by operating a home-based business. Set up an automatic money system to achieve goals and build wealth.

Teamwork in Human Services

Teamwork in Human Services
Author: Frank Orelove
Publisher: Elsevier Health Sciences
Total Pages: 241
Release: 1994-06-01
Genre: Medical
ISBN: 1483293637

This book provides an in depth analysis of the critical issues in teamwork in human services organizations and a complete discussion of four models of teamwork. The book includes discussion and analysis of teams in action in settings dealing with all age groups. This book is designed for both graduate students and practicing professionals. It serves as a textbook for interdisciplinary courses in both university courses and in service training experiences.

Consciousness Medicine

Consciousness Medicine
Author: Françoise Bourzat
Publisher: North Atlantic Books
Total Pages: 305
Release: 2019-06-25
Genre: Body, Mind & Spirit
ISBN: 1623173507

A comprehensive guide to the safe and ethical application of expanded states of consciousness for therapists, healing practitioners, and sincere explorers Psychedelic medicines also known as entheogens are entering the mainstream. And it’s no wonder: despite having access to the latest wellness trends and advances in technology, we’re no healthier, happier, or more meaningfully connected. Psilocybin mushrooms, ayahuasca, and LSD—as well as other time-tested techniques with the power to shift consciousness such as drumming, meditation, and vision quests—are now being recognized as potent catalysts for change and healing. But how do we ensure that we’re approaching them effectively? Françoise Bourzat—a counselor and experienced guide with sanctioned training in the Mazatec and other indigenous traditions—and healer Kristina Hunter introduce a holistic model focusing on the threefold process of preparation, journey, and integration. Drawing from more than thirty years of experience, Bourzat’s skillful and heartfelt approach presents the therapeutic application of expanded states, without divorcing them from their traditional contexts. Consciousness Medicine delivers a coherent map for navigating nonordinary states of consciousness, offering an invaluable contribution to the field of healing and transformation.

The One Hour Content Plan

The One Hour Content Plan
Author: Meera Kothand
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2017-08-18
Genre: Blogs
ISBN: 9781974415700

This book will help you unlock a full year's worth of blog traffic-building content ideas in 60 minutes or less.

Everybody Writes

Everybody Writes
Author: Ann Handley
Publisher: John Wiley & Sons
Total Pages: 325
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1118905555

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Podcast Authorized

Podcast Authorized
Author: Jenn Foster
Publisher:
Total Pages: 0
Release: 2022-03-28
Genre:
ISBN: 9781956642797

Learn How to Build a High-Performance Podcast and Book That Can Yield Double-Digit Returns.Over 50% of the homes are podcast fans! Podcasts are poised to eclipse traditional radio in listenership, and podcasts are opening the door to individuals, businesses, and celebrities alike to have their own show with no barrier to entry.The smartest thing you can do as a business owner, expert and industry leader is to build a platform of raving fans.One of the best and easiest ways to attract new buyers, clients, and fans to you is through a podcast and a book. Watch your business grow as you create unique, expert content.With this expert advice, you'll learn:- How to get your book written, edited, and designed painlessly- How to use your podcast to write your book- What to do after your book is published to get maximum results- How to turn your book into a podcast- How to create a book promotion super-team (if no one gets the book, what's the point...your super-team will get it into the right hands)- How to 10x your referrals in 30-days using your book- How to position your book to attract the right clients (this is critical and most authors miss the mark...they end up frustrated, with a book that collects dust)This book sprung for from a podcast interview with Steve Gordon, who we had never met before. Because of our podcast Elite Expert Insider, we decided to do a webinar together which turned into this book. That's the power of a podcast.85 percent of listeners will hear all, or at least most of, each episode of your podcast! If you are an entrepreneur or solopreneur, having a podcast and a book can give you opportunities and relationships your business never had before. This is a recipe for success when done right.Learn how podcasting and having a book can profit your business.

Ultimate Guide to Platform Building

Ultimate Guide to Platform Building
Author: Wendy Keller
Publisher: Entrepreneur Press
Total Pages: 198
Release: 2016-10-17
Genre: Business & Economics
ISBN: 161308353X

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: Develop content that converts fans into customers Create a platform strategy that multiplies your marketing efforts overnight Showcase your brand, product, or company and attract new opportunities

How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid

How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid
Author: Brenda Bernstein
Publisher:
Total Pages: 292
Release: 2019-05-23
Genre: Business networks
ISBN: 9781629671550

Are you getting the results you want from your LinkedIn profile? This LinkedIn "bible" offers 18 detailed strategies and writing tips PLUS 7 Bonus tips that will teach you how to get found on LinkedIn, and how to keep people reading after they find you. Contains tips for job seekers, business owners, and other professionals.

Wise Millennial

Wise Millennial
Author: Happy Wellness
Publisher: Happy Wellness, Inc.
Total Pages: 1
Release: 2019-04-29
Genre: Self-Help
ISBN: 1733633103

*GOLD AWARD WINNER* -- Nonfiction Author's Association ★★★★★ “ 'Wise Millennial' is enrapturing, edifying and transporting.” -- Reader’s Favorite ★★★★ “An engaging and articulate self-help book, Wise Millennial combines personal storytelling and guidance and will resonate with its target generation” -- Clarion Review “Lively, appealing, and instructive; perfectly targeted to the millennial demographic.” -- Kirkus Review Who the hell is Peter Darrow? Health and wellness entrepreneur Peter Darrow thought he had life all figured out. A native of the posh and privileged Upper East Side, the young millennial lived large--attending elite schools, throwing lavish birthday parties, and spending summers in the Hamptons. Then one day his seemingly perfect, polished life came crashing down. Over the course of three hellacious years, his father died, he inherited and burned through a shit-ton of money, his girlfriend dumped him, and his first ever business floundered. One morning he found himself looking in the mirror thinking, Whose life am I living anyway? After thousands of hours of therapy, introspection, and meditation, Peter exchanged entitlement for humility and his parents' worldview for one authentically his own. His tragic crash course in the meaning of life revealed that true wealth and happiness are not found in affluence and privilege but within oneself and within healthy relationships with others. This is his story . . . In this book, you will learn: - What it was like for Peter to grow up in Manhattan's Upper East Side - How to overcome heartbreak when dealing with the loss of a parent, a failed relationship, or an unsuccessful business endeavor - About the grueling stresses of the restaurant industry, and an inside perspective on what it's like to be an owner - The unique world of online dating and how to cultivate more meaningful relationships - How millennials can break free from their parents' outdated values and their self-obsessed egos so they can discover their personal truths and live fulfilling, authentic lives ... and many other fascinating insights from a young, entitled, and privileged human being who now sees the world differently through loss, disappointment, and failure. "A powerful set of ruminations that are likely to hit many millennials of privilege where they live...and help start them on journeys that are likely to be both interesting and useful. Wise Millennial gives readers lots to think about." -- Len Schlesinger, President Emeritus-Babson College, Baker Foundation Professor, Harvard Business School "Millennials are given a bad rap--lazy, entitled, generally bad at life. But my generation is so much stronger and wiser than you might think, and Wise Millennial proves that! Peter gives an inside take that's alternatively hilarious, poignant, and inspiring for millennials and the people who love them." -- Nicole Lapin, New York Times bestselling author of Rich Bitch and Boss Bitch "The millennial generation is reminiscent of the baby boom generation: it is already wielding enormous influence over every facet of American culture, society, politics, and economics--and yet, it is poorly if at all understood by the generations that preceded it. In Wise Millennial, Peter N. Darrow offers insights based on hard-won personal experience and assiduous academic study that make the thoughts, dreams, wants, and desires of the millennial generation understandable at long last."-- Harry Hurt III, award-winning journalist and author of Lost Tycoon: The Many Lives of Donald J. Trump