Web 20 For Business
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| Author | : Susan Rice Lincoln |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 224 |
| Release | : 2009-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749457511 |
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
| Author | : Tom Funk |
| Publisher | : Praeger |
| Total Pages | : 200 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : |
This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices
| Author | : Tim O'Reilly |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 59 |
| Release | : 2009-09-23 |
| Genre | : Computers |
| ISBN | : 1449391079 |
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.
| Author | : Murugesan, San |
| Publisher | : IGI Global |
| Total Pages | : 1037 |
| Release | : 2009-11-30 |
| Genre | : Computers |
| ISBN | : 1605663859 |
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
| Author | : David Siegel |
| Publisher | : Penguin |
| Total Pages | : 273 |
| Release | : 2009-12-31 |
| Genre | : Computers |
| ISBN | : 1101163038 |
The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time.
| Author | : Miltiadis D. Lytras |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 326 |
| Release | : 2008-10-20 |
| Genre | : Business & Economics |
| ISBN | : 0387858954 |
While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.
| Author | : Jackley Cesar |
| Publisher | : Web 2.0 Business Websites |
| Total Pages | : 101 |
| Release | : 2008-05 |
| Genre | : Business websites |
| ISBN | : 0981642101 |
Cesar provides a step-by-step procedure to build a Web 2.0 business or organization Web site that generates results in the value chain of a company.
| Author | : Radhamani, G. |
| Publisher | : IGI Global |
| Total Pages | : 412 |
| Release | : 2006-10-31 |
| Genre | : Computers |
| ISBN | : 1599041707 |
Many techniques, algorithms, protocols and tools have been developed in the different aspects of cyber-security, namely, authentication, access control, availability, integrity, privacy, confidentiality and non-repudiation as they apply to both networks and systems. Web Services Security and E-Business focuses on architectures and protocols, while bringing together the understanding of security problems related to the protocols and applications of the Internet, and the contemporary solutions to these problems. Web Services Security and E-Business provides insight into uncovering the security risks of dynamically-created content, and how proper content management can greatly improve the overall security. It also studies the security lifecycle and how to respond to an attack, as well as the problems of site hijacking and phishing.
| Author | : Tammy Everts |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 109 |
| Release | : 2016-06 |
| Genre | : Business & Economics |
| ISBN | : 1491928816 |
If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our human neurological need for quick, uncomplicated processes drives these metrics. Ideal for managers, this book’s case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics—and your domain—into a tailspin. You’ll explore: What happens neurologically when people encounter slow or interrupted processes How page speed affects metrics in retail and other industries, from media sites to SaaS providers Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity Common performance problems and the various technologies created to fight them How to pioneer new metrics, and create an organizational culture of performance
| Author | : Gary W White |
| Publisher | : Routledge |
| Total Pages | : 338 |
| Release | : 2013-04-15 |
| Genre | : Business & Economics |
| ISBN | : 1135023948 |
The best Business Web sites at your fingertips—24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher. The rapid growth of the Internet has resulted in an ever-increasing number of Web sites offering potentially useful business information. The Core Business Web identifies, evaluates, and summarizes the most significant sites, including gateways or portals, directories, and meta-sites, to organize online resources into easy-to-follow links that allow you to access information quickly. Sites are categorized and listed for 25 areas of business, including: banking—commercial banking, regulators, trade associations, international links business law—statutes, regulations, decisions, antitrust, corporations, international transactions, labor and employment, tax and taxation, uniform commercial code career information and salary surveys—labor statistics, job hunters, career planning e-commerce—e-business news, statistics, “how-to” sites, technology sites, business-to-business sites finance and investments—market analysis and commentary, market news, stock screeners, brokers hospitality and tourism—lodging and gaming, restaurant and foodservice small business and entrepreneurship—startup information, counseling, funding and venture capital, and sites for women and minority-owned businesses, and much more! The Core Business Web is an invaluable resource for saving valuable time that's intended for information professionals but can be used by anyone seeking business information online.
