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| Author | : Copywriter Notebooks |
| Publisher | : Independently Published |
| Total Pages | : 112 |
| Release | : 2019-05-12 |
| Genre | : |
| ISBN | : 9781097938803 |
- Lined - Size: 6 x 9" - Notebook - Journal - Planner - Dairy - 110 Pages - Classic White Lined Paper - For Writing, Sketching, Journals and Hand Lettering - Great and inexpensive Birthday, Christmas or Anniversary Gift Idea - Perfect for both travel and fitting right on your bedside table
| Author | : Tom Attea |
| Publisher | : |
| Total Pages | : 297 |
| Release | : 2018-10-10 |
| Genre | : |
| ISBN | : 9780982121832 |
In this landmark book, one of America's most award-winning copywriters andcreative directors, who conducted the copywriting training program at Young &Rubicam for five years, shares the most complete, and often refreshingly original,strategic and creative guidelines ever described for creative copywriting.If you're looking for a book that explains how you can become a greatcreative copywriter, who knows how to use the resources of language tomagnify the selling proposition, instead of subordinate or otherwise distractfrom it, you just found it.You'll discover how to optimize your copywriting for every touchpoint inthe customer journey - from a member of the target audience to a prospect,purchaser, brand loyalist and advocate.The tactics are explained so you can implement them yourself and start toachieve remarkably consistent success for your clients and in your career. You'llalso be able to use the book as a helpful companion to refer to over the years.Tom Attea has won all the major advertising creativeawards, including four Clios in one night, Gold andSilver Lions from Cannes, The Gold Mobius, The GoldTelly, The Andy, The Effie, and awards from The CopyClub of New York, The Art Directors Club of New Yorkand many other creative awards.LinkIn has awarded him its "Best of Copywriting"Citation year after year. He is a Google CertifiedPartner in all aspects of Google Ads, includingsearch, display, mobile, video, shopping, and analytics, as well as an expert inFacebook and LinkedIn Ads.The book is must reading and a handy reference book for anyone who aspiresto be a great copywriter. It often includes creative guidelines for designers, aswell as suggestions that account executives and clients should find invaluable.
| Author | : Robert W. Bly |
| Publisher | : Kallisti Publishing |
| Total Pages | : 79 |
| Release | : 2021-12-21 |
| Genre | : Business & Economics |
| ISBN | : |
Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.
| Author | : Teressa Iezzi |
| Publisher | : Macmillan |
| Total Pages | : 225 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 0230613888 |
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script. While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story. The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations. A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice. Filled with interviews from top creatives including: Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!
| Author | : Margo Berman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 400 |
| Release | : 2012-07-19 |
| Genre | : Social Science |
| ISBN | : 1444360817 |
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
| Author | : Michael J. Kerrigan |
| Publisher | : Wheatmark, Inc. |
| Total Pages | : 113 |
| Release | : 2017 |
| Genre | : Education |
| ISBN | : 1627875255 |
What defines "good character" to the average American? Is it what one does when no one is looking? Is it moral certitude about one's actions? Is it courage? Is it compassion? Can it be taught? Restoring Character in America identifies the decline in character in our country, but then gives the reader hope for the future by showcasing leaders whose careers are successfully turning around this trend in our schools, communities, businesses, and the military.
| Author | : Robert W. Bly |
| Publisher | : Simon and Schuster |
| Total Pages | : 368 |
| Release | : 2019-09-10 |
| Genre | : Business & Economics |
| ISBN | : 1510741763 |
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
| Author | : Robert W. Bly |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 403 |
| Release | : 2009-01-15 |
| Genre | : Business & Economics |
| ISBN | : 1601638728 |
A revised, updated edition with more than three hundred sample letters, memos, and e-mails, and new tips on how to use and adapt them. The era of long, leisurely letters is gone—no one has time to waste in today’s workplace, and communication revolves around fast faxes, instant e-mails, crisp memos, and concise messages. That’s where The Encyclopedia of Business Letters, Faxes, and E-mails can help—whether you’re starting out in the corporate world or just want to feel more confident in your daily business writing. You’ll find more than three hundred sample letters, memos, and e-mails you can use as-is or adapt for your own purposes. Letters are organized into chapters by category, and a detailed table of contents guides you quickly to the one that best suits your needs. Each is accompanied by useful information, including how to format, design, print, and deliver your correspondence for best effect. This revised edition contains more help than ever, with: • An expanded introduction to letters, faxes, and e-mails, with new tips on the best use of each • Guidance on the nuances of e-mail, including how to avoid common pitfalls • Dozens of additional sample e-mail formats to meet today’s communication needs •. More focused directions for organizing your thoughts and composing even the toughest kinds of correspondence
| Author | : Robert W. Bly |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 216 |
| Release | : 2010-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1601637160 |
Dozens of proven methods to get more done in less time, from the author of The Copywriter’s Handbook and Little Blue Book of Business Wisdom. Make Every Second Count goes beyond the usual time-management books to bring you a much broader range of strategies and tactics—you’ll discover how to maximize your time by setting priorities, create useful schedules, overcome procrastination, and boost your energy level and productivity through diet, exercise, and sleep. You’ll also learn how using the latest technology can enable you to manage information and communicate more effectively and efficiently. Find out: How to eliminate bad habits and unnecessary activities that slow you down The painless way to handle paperwork How to master the art of saying no The three types of to-do lists every person should keep Get time-tested advice on goal setting, business travel, social networking, mobile technology, planning systems, time management in the home, and more—and start making every second count!
| Author | : Joanna Wiebe |
| Publisher | : CH Publishing |
| Total Pages | : 241 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 1739051149 |
This is a different kind of book about freelance writing. The Six-Figure Freelance Copywriter gives you a rare glimpse into how top-earning freelancers crossed the $100,000 threshold. Each six-figure story is unique. And each will fuel your drive, demonstrate that there are many routes to a rewarding, six-figure freelance writing career...and it's closer than you think. Here are just a few of the stories you’ll find in The Six-Figure Freelance Copywriter: • How one freelancer went from a layoff to six figures...using Fiverr (check out chapter 9 for Anita Alvarez's story) • Why being "lazy" works for copywriter and best-selling author, Laura Belgray • One freelancer’s inside story of working for big-name brands • What a $100K project proposal looks like (Prerna Malik shares in chapter 2) • The one networking tactic Tarzan Kay swears by (and insists you try at your next conference or event) • How one freelancer doubled his copywriting rates with one pricing shift (flip to Andrew Yedlin's chapter to see how he did it) …and so many more. When you need motivation and a nudge to consistently reach new milestones in your freelance writing business, use the stories in The Six-Figure Freelance Copywriter as your evergreen source of inspiration. About Joanna Wiebe Joanna Wiebe is the creator of Copyhackers and the original conversion copywriter. For over 15 years, companies like BT, Canva, Intuit and MetaLab have trusted Joanna to help them find and spread their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s served as an expert lecturer with Think with Google as well as a top-rated speaker at conferences like Mozcon, Business of Software and CXL Live. www.copyhackers.com
