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| Author | : Kevin Daum |
| Publisher | : John Wiley & Sons |
| Total Pages | : 24 |
| Release | : 2012-05-08 |
| Genre | : Business & Economics |
| ISBN | : 1118188764 |
A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
| Author | : Hal M. Landen |
| Publisher | : |
| Total Pages | : 260 |
| Release | : 2005 |
| Genre | : Television advertising |
| ISBN | : 9781888093094 |
A guide for making a business video, including tips and techniques for writing a script that targets specific groups of people, explains how to hire freelance technicians and artists, and more.
| Author | : Raymond Wayne |
| Publisher | : Estalontech |
| Total Pages | : 97 |
| Release | : 2018-10-18 |
| Genre | : Computers |
| ISBN | : 8829531308 |
“Discover How To Use The Raw Power of Video Marketing To Build a Thriving Online Business?” Pictures may be worth a thousand words but videos are worth thousands of pictures... and more! With video, you can pack a tremendous amount of verbal and non-verbal signals. With video, you can explain complicated or confusing topics using easy to understand graphics or even cartoons? With video, you are able to connect with your prospective buyers on one to one person to person basis. In other words, video is able to put a face to your brand and make your brand talk to the needs, fears, hopes, and aspirations of your prospective customers. With video, you will be able to persuade people who might otherwise be hard to convince. Avoiding those common mistakes that others are making They crank out “hot” videos that few people end up watching. Some manage to produce great-looking videos but end up placing them in the wrong places online or they don’t promote them the right way. Make no mistake, if you produce videos without the proper technique and correct approach , you are simply rolling the dice. Most likely, your videos will be duds. Even if you manage to get a lot of eyeballs for your videos, they probably would do a poor job of turning views into money in your bank account!.....but Now with this new guide …… Video Marketing Profit Kit You will Discover The Step-By-Step Blueprint To a Thriving Business Using The Power of Video Marketing This is the one-stop resource you need to use if you are serious about video marketing. This blueprint delivers the following crucial information Figuring out winning topics for your videos How to pick the right type of video to create How to save money on video creation How to turbocharge the persuasive power of your marketing videos How to make money from your videos How to promote your videos the right way How to optimize your videos for greater success The Video Marketing Profit Kit helps marketers such as yourself succeed with videos because Its tips help you save time and money researching videos that actually sell You learn how to use your competition to get the necessary information you need to succeed in video marketing You develop a method that ensures your newer videos perform way better than previous ones. The Video Marketing Profit Kit gives you a tried and proven ACTIONABLE guide to quickly and affordably produce marketing videos that work! DEVELOP KEY SHORTCUTS that can take your business to the next level! These shortcuts help you save time, effort, and money while ensuring you produce only the very best videos your customers will love. It doesn’t matter if you are promoting a purely online business or a local brick and mortar business, Video Marketing Profit Kit has all the information you need to produce marketing videos that deliver results.
| Author | : Hillary Scholl |
| Publisher | : Estalontech |
| Total Pages | : 141 |
| Release | : 2018-08-18 |
| Genre | : Computers |
| ISBN | : 8828376619 |
You Can Drive Brand Awareness, Grow Traffic & Increase Sales with Video Stories Marketing Image and video marketing has never been more important. Video marketing is known to increase revenue by 49%. Imagine if you started getting 50% more sales in your business. What would you do with that increase? Would you expand your business even more? If you think about video marketing and instantly feel overwhelmed, it’s understandable. Videos can be a more complex form of advertising. But the good news is that videos can be created quickly and easily once you know what to do. Developing Your Image and Video Marketing Strategy Focusing on image and video marketing in your business shouldn’t be done lightly. Like all business endeavors, it helps to have a plan. Follow new online trending application you’ll feel more confident and find it easier to create videos. This book will offer the technique and solution to create your video , and how to incorporate them into your strategy Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use in conjunction with social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn how. However, this doesn’t mean you’ll have to put in a lot of extra time and effort to achieve your goals. In fact, this is an opportune time to make the needed changes. I say this because now is your chance to implement a very beneficial marketing method, social media stories. These highly visual content forms, appeal to wide range of target markets, from young adults to the over-30 crowd. But, the best part is that with a little planning, social media stories can help you meet goals in every area of your business from website traffic to repeat sales. Social media stories are still new, in the big scheme of things. By adding these very visual stories now, you can still get early-adoption benefits, which include being one of the people in your niche, who is on the ball with the latest marketing methods. If creating visual content makes you want to run for the hills, you're not alone. Producing videos can be scary and creating images may seem out of your league, but they're not! I'll show you how to quickly attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals. It’s a lot easier than you think and I’ll tell you a little secret, I am not particularly creative when it comes to images and videos. I don’t have that natural “vision” that designers have. BUT…I do know my audience and what they want, which is very important to attracting and motivating them. Why audiences love social media stories: Whole stories can be consumed in seconds. Stories with hashtags are easy to find and access. Relevant stories make audiences feel more involved and important. Audiences like seeing the “real” you in “real life” situations. It’s more personal. Stories address their impulse wants, as well as here-and-now needs. Visual stories excite, intrigue, and empower the viewer with choices. Stories can provide many, highly-visual forms of info within one story.
| Author | : Mike Michalowicz |
| Publisher | : Penguin |
| Total Pages | : 225 |
| Release | : 2017-02-21 |
| Genre | : Business & Economics |
| ISBN | : 073521414X |
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
| Author | : Josh Nelson |
| Publisher | : Josh Nelson |
| Total Pages | : 252 |
| Release | : 2019-10-29 |
| Genre | : Business & Economics |
| ISBN | : 1703385454 |
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
| Author | : Daniel Rose |
| Publisher | : |
| Total Pages | : 567 |
| Release | : 2020-02-12 |
| Genre | : |
| ISBN | : 9781676827016 |
Learn how to build a profitable YouTube ad campaign! The 15 Steps teaches you how Daniel Rose built a multi-million dollar YouTube based business, and how you can do it too. You'll learn how to create great ads, how to manage them in Google Ads, how to build a great YouTube sales website...and much more.
| Author | : Elliott Bryan |
| Publisher | : IdeaPress Publishing |
| Total Pages | : |
| Release | : 2019-06-19 |
| Genre | : Business & Economics |
| ISBN | : 9781940858784 |
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
| Author | : Susan Gunelius |
| Publisher | : John Wiley & Sons |
| Total Pages | : 362 |
| Release | : 2011-05-12 |
| Genre | : Business & Economics |
| ISBN | : 111809378X |
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
| Author | : Leslie Moeller |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 241 |
| Release | : 2009-01-11 |
| Genre | : Business & Economics |
| ISBN | : 0071615067 |
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.
