Varsity Green
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Author | : Mark Yost |
Publisher | : Stanford University Press |
Total Pages | : 208 |
Release | : 2009-12-03 |
Genre | : Business & Economics |
ISBN | : 0804773394 |
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA's March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect. This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.
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Total Pages | : 24 |
Release | : 1997-06-08 |
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Author | : Frank P. Jozsa Jr. |
Publisher | : Springer Science & Business Media |
Total Pages | : 126 |
Release | : 2012-10-24 |
Genre | : Business & Economics |
ISBN | : 1461449693 |
For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
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Total Pages | : 12 |
Release | : 1995-06-04 |
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Total Pages | : 192 |
Release | : 1948-11-27 |
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author | : Société jersiaise |
Publisher | : |
Total Pages | : 180 |
Release | : 1925 |
Genre | : Jersey |
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Essai de bibliographie jersiaise. Catalogue d'auteurs qui ont écrit sur Jersey. Par Eugène Duprey": v. 4, p. [151]-192.
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Total Pages | : 160 |
Release | : 1999-07 |
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Orange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Orange County¹s most affluent coastal communities through smart, fun, and timely editorial content, as well as compelling photographs and design. Each issue features an award-winning blend of celebrity and newsmaker profiles, service journalism, and authoritative articles on dining, fashion, home design, and travel. As Orange County¹s only paid subscription lifestyle magazine with circulation figures guaranteed by the Audit Bureau of Circulation, Orange Coast is the definitive guidebook into the county¹s luxe lifestyle.
Author | : Gray Levy |
Publisher | : Rowman & Littlefield |
Total Pages | : 313 |
Release | : 2015-09-02 |
Genre | : Sports & Recreation |
ISBN | : 1630760900 |
Texas is a diverse state. But the one thing that binds Texans more than their state pride, even more than religion, is football. For the many towns and cities of Texas, high school football is more than a sport or an extracurricular activity—it’s the glue of their community. Author Gray Levy, a high school football coach for more than two decades, became disillusioned with the state of the education system nationwide and traveled to Texas, a place where high school football still matters, to see just what schools and communities were doing right. What he found will both confirm and debunk common presumptions about high school football in Texas, a complex phenomenon that varies by region, school size, and the ethnic diversity of the Lone Star State.
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Total Pages | : 28 |
Release | : 1998-06-20 |
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Author | : J. Michael Rifenburg |
Publisher | : University Press of Colorado |
Total Pages | : 253 |
Release | : 2018-08-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 1607326892 |
The Embodied Playbook discovers a new approach to understanding student literacy in a surprising place: the university athletics department. Through analysis of a yearlong case study of the men’s basketball team at the University of North Georgia, J. Michael Rifenburg shows that a deeper and more refined understanding of how humans learn through physical action can help writing instructors reach a greater range of students. Drawing from research on embodiment theory, the nature and function of background knowledge, jazz improvisation, and other unexpected domains, The Embodied Playbook examines a valuable but unexplored form of literacy: the form used by student-athletes when learning and using scripted plays. All students’ extracurricular prior knowledge is vital for the work they undertake in the classroom, and student-athletes understand the strengths and constraints of written text much as they understand the text of game plays: through embodying text and performing it in a competitive space. The book focuses on three questions: What are plays and what do they do? How do student-athletes learn plays? How can teachers of composition and rhetoric better connect with student-athletes? The Embodied Playbook reveals the literacy of the body as a rich and untapped resource for writing instruction. Given the numbers of students who are involved in athletics, whether intramural, community-related, or extracurricular, Rifenburg’s conclusions hold important implications not only for how we define literacy but also for how writing programs can serve all of their students most effectively.