Value Ology
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| Author | : Simon Kelly |
| Publisher | : Springer |
| Total Pages | : 207 |
| Release | : 2017-01-19 |
| Genre | : Business & Economics |
| ISBN | : 3319456261 |
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
| Author | : Nancy Duarte |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 294 |
| Release | : 2008-08-07 |
| Genre | : Art |
| ISBN | : 0596522347 |
A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
| Author | : Edward S. Reed |
| Publisher | : Psychology Press |
| Total Pages | : 193 |
| Release | : 2013-06-17 |
| Genre | : Psychology |
| ISBN | : 1134784422 |
It is widely recognized that a person's values will profoundly affect what that person attends to, thinks about, and remembers. Yet, despite this, psychologists have only begun to study and think about the deep connections between values and knowledge. This volume explores this important area in psychology by offering an overview of what is known about the developmental role of valuation in the acquisition of knowledge, and also by examining a range of new ideas for understanding the intricate connection between evaluation and thinking. More specifically, the text: provides a historical overview of philosophical and psychological theories relating the values and knowledge; reviews the importance of values for infants and their caretakers in the origins of both cognition and social relations; offers a provocative view of how the differences among families in their values may have profound affects on psychological development; explicates the development of a personal sphere within which one strives to shape one's own values; emphasizes the heterogeneity of valuation inherent in every culture and how conflicts of values are likely to be common and important to human development; presents eye-opening research on social-cognitive limitations of average people in respecting the points of view of others; and summarizes and critiques Piaget's theory of the role of values in development. For practitioners in the fields of developmental and social psychology, and education, this volume will introduce a number of important and current issues, from multiculturality and gender to the differential roles of temperament and upbringing in development. The emphasis is placed squarely on developing individuals and how they shape themselves in a world that is structured by values as well as by facts.
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 430 |
| Release | : 2014-03-05 |
| Genre | : Psychology |
| ISBN | : 1317780833 |
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
| Author | : Deshun Li |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 266 |
| Release | : 2013-06-01 |
| Genre | : Philosophy |
| ISBN | : 3642382592 |
Philosophers have gradually accepted axiology as one branch of philosophy. As a basic category belonging to axiology and philosophy, "value" is the general abstraction of concrete value formation in various fields including utility, ethics and appreciation of the beauty. The problem of value is essentially a problem of historical activities of practice in human society. The axiology based on the scientific practice view insists on the principle of unification between theory and practice, truth and value. In research of axiology, the relation between subjectivity and objectivity of values is a problem that must be solved in the first place. The modern conversation of value philosophy is the academic and practical demands of the value philosophy research in China. Value evaluation is an important part of the axiology. In order to deepen the research of value philosophy and to promote the development of current value philosophy, we must have scientific mode of thinking suitable for the nature of value. It is the base of value relation, the origin of value needs, the process of value creation and actualization and the fundamental way to proving ones value as a human being.
| Author | : Vincent Kerry Smith |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 644 |
| Release | : 1996-06 |
| Genre | : Business & Economics |
| ISBN | : 9781782542100 |
Estimating Economic Values for Nature presents, in one volume, a collection of V. Kerry Smith's papers prepared over 25 years dealing with the theory and practice of non-market valuation for environmental resources. Taken together, the papers explore the conceptual basis, the implementation process and empirical performance of all available methods of measuring economic values for the services of nature and how these values are constructed from people's choices. The issues discussed in this volume include travel cost recreation demand, averting behaviour, household production, hedonic property value, hedonic wage and contingent valuation methods. These essays describe what has been learned from past benefit analysis, using meta-analysis, as well as the issues at the frontier of current research in the area. This important volume will be welcomed by environmental and public economists, as well as practitioners of cost-benefit analysis, as an authoritative and comprehensive discussion of non-market valuation.
| Author | : Harald Askeland |
| Publisher | : Springer Nature |
| Total Pages | : 297 |
| Release | : 2020-02-14 |
| Genre | : Business & Economics |
| ISBN | : 3030377482 |
At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains understudied and under-explored. The editors of this open access book identify a resurgence of interest in the values-construct which underpins discussions of identity, ‘ethos’ and the purpose/nature of public and civic welfare provision. Considering the importance of values and values work to social, material and symbolic work in organizations, individual chapters explore values work as performed in organizations and by leaders. Focusing on practices of values work, the book applies and combines different theoretical lenses exemplified by the integration of institutional perspectives with micro-level perspectives and approaches.
| Author | : Peter Lawler |
| Publisher | : Lynne Rienner Publishers |
| Total Pages | : 282 |
| Release | : 1995 |
| Genre | : Political Science |
| ISBN | : 9781555875077 |
Places the work of Johan Galtung in the context of past and current debates in international relations, political theory, and more generally, in the social sciences. This comprehensive and critical account scrutinises Galtung's conceptual icons, such as, positive peace and structural violence.
| Author | : Sabrina P. Ramet |
| Publisher | : Springer |
| Total Pages | : 347 |
| Release | : 2016-10-26 |
| Genre | : Political Science |
| ISBN | : 1137437510 |
This volume brings together leading scholars to examine how the Church has brought its values into the political sphere and, in the process, alienated some of the younger generation. Since the disintegration of the communist one-party state at the end of the 1980s, the Catholic Church has pushed its agenda to ban abortion, introduce religious instruction in the state schools, and protect Poland from secular influences emanating from the European Union. As one of the consequences, Polish society has become polarized along religious lines, with conservative forces such as Fr. Rydzyk’s Radio Maryja seeking to counter the influence of the European Union and liberals on the left trying to protect secular values. This volume casts a wide net in topics, with chapters on Pope John Paul II, Radio Maryja, religious education, the Church’s campaign against what it calls “genderism,” and the privatization of religious belief, among other topics.
| Author | : Cairns, Jo |
| Publisher | : Routledge |
| Total Pages | : 353 |
| Release | : 2013-05-13 |
| Genre | : Education |
| ISBN | : 1134732066 |
Values in education, in terms of both how they are taught and of the ethics of teaching itself, are an area of lively debate. This text provides a resource of ideas, issues and practice for all those with an interest in this area of education.
