Using Psychology in Business

Using Psychology in Business
Author: Mark Parkinson
Publisher: Gower Publishing, Ltd.
Total Pages: 232
Release: 1999
Genre: Organizational behavior
ISBN: 9780566081293

Mark Parkinson looks at an organization's most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling.

Consumerology, New Edition

Consumerology, New Edition
Author: Philip Graves
Publisher:
Total Pages: 300
Release: 2013-01-24
Genre: Business & Economics
ISBN: 1857889231

Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

Happy Customers Everywhere

Happy Customers Everywhere
Author: Bernd Schmitt
Publisher: St. Martin's Press
Total Pages: 258
Release: 2012-04-24
Genre: Business & Economics
ISBN: 1137000465

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Business Psychology in Practice

Business Psychology in Practice
Author: Pauline Grant
Publisher: John Wiley & Sons
Total Pages: 422
Release: 2008-09-15
Genre: Psychology
ISBN: 0470713720

Organisations are communities. Increasingly the leaders of those communities are drawing on the services of psychologists to help them realise the potential of their “human capital”. What do these business psychologists do to assist in the identification, motivation and development of the talent that employees bring into their communities? The authors, all Principal Members of the Association of Business Psychologists, are experienced and qualified professionals who candidly share their experiences and learning derived from those experiences. They provide case studies and examples from real interventions, they ask provocative questions about conventional thinking and practice and they explain the models that help them make sense of the complex organisations in which they operate. Business Psychology in Practice takes us on an excursion behind the scenes in organisations. This book will be of interest to consultants, those who commission their services and anybody wrestling with ‘people issues’.

The Inner Winner

The Inner Winner
Author: Simon Hazeldine
Publisher: Book Shaker
Total Pages: 188
Release: 2012-12
Genre: Psychology
ISBN: 9781905430628

"The Inner Winner" contains proven performance psychology tactics that can beused to enhance performance in sport, business, and life in general.

Positive Psychology in Business

Positive Psychology in Business
Author: Sarah Lewis
Publisher: Pavilion Publishing and Media Limited
Total Pages: 0
Release: 2019
Genre: Creative ability in business
ISBN: 9781912755578

This accessible book draws together key ideas and techniques for applying concepts drawn from positive psychology and strengths-based management in workplace settings. It illuminates the application of various positive psychology approaches in a wide range of different workplace settings and cultures, so most readers will find examples that resonate with their own workplace and its challenges. In a series of concise articles, originally written for her Appreciating Change website, Sarah Lewis shows how any leader, manager, organization or employee can learn from positive and appreciative concepts like playing to strengths, creating a feel-good workplace, building social capital, encouraging positive deviation, leading authentically, creating conditions for change, having courageous conversations and building happy teams. - A unique collection of short, practical, to-the-point articles on the application of positive psychology concepts and principles to business and the workplace - Shows how individual, team and organizational effectiveness can be enhanced by recognising the value of social capital and promoting the wellbeing of staff - Links positive psychology with strengths-based management and appreciative inquiry, and with dialogue-based tools for organizational leadership and change - Topics covered include strengths-based development, creating a positive culture, leadership gratitude, appreciative listening, creating hope, resilience, and flow

Using Psychology in Management Training

Using Psychology in Management Training
Author: David A. Statt
Publisher: Routledge
Total Pages: 216
Release: 2002-09-26
Genre: Psychology
ISBN: 1134683456

Many of the fundamental principles of psychology form the basis for management training.Using Psychology in Management Training aims to give trainers and student trainers a grounding in the ideas and research findings which are most relevant to their work. Three major areas are explored from a management training perspective and illustrated with examples * the individual psychological processes of learning, personality and motivation which are at the heart of most management training courses * the social psychological processes of group dynamics, leadership and stress which all arise from the interaction of people at work * the psychology of the actual training experience including the crucial training skill of communication and what is needed to meet organisational training needs Using Psychology in Management Training has a clear and accessible format with a comprehensive glossary of unfamiliar terms and suggestions for further reading at the end of each chapter.

The Psychology of Selling

The Psychology of Selling
Author: Brian Tracy
Publisher: Thomas Nelson Inc
Total Pages: 240
Release: 2006-06-20
Genre: Selling
ISBN: 0785288066

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Evolutionary Psychology in the Business Sciences

Evolutionary Psychology in the Business Sciences
Author: Gad Saad
Publisher: Springer Science & Business Media
Total Pages: 392
Release: 2011-07-09
Genre: Business & Economics
ISBN: 3540927840

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.