10X Is Easier Than 2X By Dan Sullivan & Dr. Benjamin Hardy Why Aiming for Double Can Hamper Results: "Chasing quantity is a road to ruin." Both product and customer margins are compromised due to this approach, accompanied by increasing managerial complexities. Diligent efforts result in minimal returns, while high returns are attainable through astute understanding and decisive actions. Instead of attaining moderate success in numerous areas, focus on achieving mastery in a select few. The worry should not be about the insufficiency of time, but rather the inclination towards dedicating it to activities of lesser value. As per the 80/20 principle, dedicating double the time to the most important 20% of tasks could potentially enable us to work just two days a week, yet achieve 60% more than currently. Grab a copy to learn more!