Type And Image
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| Author | : Inger Lassen |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 267 |
| Release | : 2006-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 902722708X |
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
| Author | : Elizabeth Kemper Adams |
| Publisher | : |
| Total Pages | : 122 |
| Release | : 1906 |
| Genre | : Aesthetics |
| ISBN | : |
| Author | : Robin Landa |
| Publisher | : John Wiley & Sons |
| Total Pages | : 292 |
| Release | : 2021-05-11 |
| Genre | : Design |
| ISBN | : 1119691494 |
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
| Author | : Philip B. Meggs |
| Publisher | : John Wiley & Sons |
| Total Pages | : 220 |
| Release | : 1992-03-15 |
| Genre | : Architecture |
| ISBN | : 9780471284925 |
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
| Author | : Shannon Sofield |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 372 |
| Release | : 2004-09-07 |
| Genre | : Computers |
| ISBN | : 0596552963 |
If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely.But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service.The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers.With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers' checkout process Effortlessly integrate PayPal's shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.
| Author | : Jeremy Allen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 735 |
| Release | : 2006-07-14 |
| Genre | : Computers |
| ISBN | : 0782152619 |
Build Dynamic, Database-Driven Web Sites PHP is a fully developed, server-side embedded scripting language, and its importance for web application development has grown with the rise of the Apache web server. Are you a novice programmer? This book starts with the basics and takes you wherever you want to go. A seasoned pro? You'll be amazed at how much you can capitalize on PHP's power and object-oriented support, and how it leverages your knowledge of other languages. Finally, if you're a PHP user in search of an authoritative reference, you need look no further. Mastering PHP 4.1 guides you through all levels of real-world web programming problems and provides expert advice on which solutions work best. Coverage Includes: Reading and writing files Validating data with regular expressions Accessing MySQL and PostgreSQL databases Accessing LDAP servers Generating images and PDF documents on the fly Building authentication and access-control systems Sending e-mail and building web-to-e-mail interfaces Creating your own classes Closing common security holes in PHP scripts Parsing and generating XML documents Using sessions to store persistent data Debugging misbehaving scripts Encrypting and decrypting sensitive data Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
| Author | : David A. Clunie |
| Publisher | : PixelMed Publishing |
| Total Pages | : 396 |
| Release | : 2000 |
| Genre | : Communication in medicine |
| ISBN | : 0970136900 |
| Author | : Estelle Weyl |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 592 |
| Release | : 2013-11-13 |
| Genre | : Computers |
| ISBN | : 1491948884 |
Build kickass websites and applications for all mobile (and non-mobile) platforms by adding HTML5 and CSS3 to your web development toolkit. With this hands-on book, you’ll learn how to develop web apps that not only work on iOS, Android, Blackberry, and Windows Phone, but also perform well and provide good user experience. With lots of code and markup examples, you’ll learn best practices for using HTML5 features, including new web forms, SVG, Canvas, localStorage, and related APIs. You’ll also get an in-depth look at CSS3, and discover how to design apps for large monitors and tiny screens alike. Learn HTML5’s elements, syntax, and semantics Build forms that provide enhanced usability with less JavaScript Explore HTML5 media APIs for graphics, video, and audio Enable your applications to work offline, using AppCache, localStorage, and other APIs Learn what you need to know about CSS3 selectors and syntax Dive into CSS3 features such as multiple backgrounds, gradients, border-images, transitions, transforms, and animations Make your web applications usable, responsive, and accessible. Design for performance, user experience, and reliability on all platforms
| Author | : Charles Conover |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2011-11-08 |
| Genre | : Design |
| ISBN | : 111813088X |
This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution
| Author | : Kevin Tatroe |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 579 |
| Release | : 2020-03-12 |
| Genre | : Computers |
| ISBN | : 1492054089 |
Why is PHP the most widely used programming language on the web? This updated edition teaches everything you need to know to create effective web applications using the latest features in PHP 7.4. You’ll start with the big picture and then dive into language syntax, programming techniques, and other details, using examples that illustrate both correct usage and common idioms. If you have a working knowledge of HTML, authors Kevin Tatroe and Peter MacIntyre provide many style tips and practical programming advice in a clear and concise manner to help you become a top-notch PHP programmer. Understand what’s possible when you use PHP programs Learn language fundamentals, including data types, variables, operators, and flow control statements Explore functions, strings, arrays, and objects Apply common web application techniques, such as form processing, data validation, session tracking, and cookies Interact with relational databases like MySQL or NoSQL databases such as MongoDB Generate dynamic images, create PDF files, and parse XML files Learn secure scripts, error handling, performance tuning, and other advanced topics Get a quick reference to PHP core functions and standard extensions
