Trump University Marketing 101

Trump University Marketing 101
Author: Don Sexton
Publisher: John Wiley & Sons
Total Pages: 338
Release: 2006-06-27
Genre: Business & Economics
ISBN: 0470055839

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

Trump University Marketing 101

Trump University Marketing 101
Author: Don Sexton
Publisher: John Wiley & Sons
Total Pages: 483
Release: 2010-01-12
Genre: Business & Economics
ISBN: 0470570067

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!

Trump University Branding 101

Trump University Branding 101
Author: Donald Sexton
Publisher: John Wiley and Sons
Total Pages: 339
Release: 2009-03-23
Genre: Business & Economics
ISBN: 0470524154

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Trump University Commercial Real Estate 101

Trump University Commercial Real Estate 101
Author: David Lindahl
Publisher: John Wiley & Sons
Total Pages: 298
Release: 2009-02-04
Genre: Business & Economics
ISBN: 0470488891

Many investors are frightened of investing in commercial real estate. But with residential real estate struggling, the time is right to make the switch to commercial properties. Trump University Commercial Real Estate Investing 101 takes the fear out of commercial investing with easy-to-understand, step-by-step principles that will make you successful and lower your risk. You?ll learn the differences between residential and commercial properties, how to invest profitably in your spare time, and much more.

Trump University Asset Protection 101

Trump University Asset Protection 101
Author: J. J. Childers
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2008-12-03
Genre: Business & Economics
ISBN: 0470440775

A tax-smart guide to keeping more of the wealth you build Three obstacles to wealth-lawsuits, income taxes, and estate taxes-can and will destroy the financial achievements of those who fail to properly safeguard their assets. In this book, attorney and tax strategist J.J. Childers lays out a plan for combating these forces so that anyone willing to learn and apply the secrets of the wealthy can do so in a smart, simple, and effective way. J.J. Childers (Little Rock, AR) is a licensed attorney specializing in wealth structures that reduce taxes and shield assets. He speaks on these topics to thousands of individuals, investors, and small business owners each year. His unique ability to explain complicated strategies in simple terms has made him one of the nation's most sought-after speakers and practitioners on asset-protecting legal structures.

Trump University Wealth Building 101

Trump University Wealth Building 101
Author: Donald J. Trump
Publisher: John Wiley & Sons
Total Pages: 222
Release: 2011-01-07
Genre: Business & Economics
ISBN: 1118039122

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by leading experts in the field and includes contributions from Trump himself. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Wealth Building 101, you'll learn how to: Develop the right mindset for continued success Learn millionaire moneymaking habits Create your own financial vision statement Adopt the seven proven practices of the rich Start your own business Become a real estate entrepreneur Build your investment portfolio Master money-saving tax strategies And much more!

Trump University Entrepreneurship 101

Trump University Entrepreneurship 101
Author: Michael E. Gordon
Publisher: Wiley
Total Pages: 0
Release: 2009-09-28
Genre: Business & Economics
ISBN: 9780470467183

An up-to-date and expanded edition of the Trump guide to starting a business Although he has ups and downs like every entrepreneur, Donald Trump is one of the world’s most famous entrepreneurs for good reason—he’s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times. If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business. With a first chapter by Trump Author Michael Gordon is the founder of five successful companies and teaches entrepreneurship at a number of colleges, including the Harvard University Extension School, Babson College and The International School of Management in Paris Fully revised and updated including new chapters on hot topics in entrepreneurship Includes visual models, case studies, downloadable worksheets, pep talks, and stories from Trump himself If anyone knows how to succeed in business, it's Donald Trump and his team of experts from Trump University. If you are ready for your entrepreneurial adventure, here’s all the help you need.

Demagogue for President

Demagogue for President
Author: Jennifer Mercieca
Publisher: Texas A&M University Press
Total Pages: 238
Release: 2020-07-07
Genre: Language Arts & Disciplines
ISBN: 1623499070

Winner, Bronze, 2020 Foreword Indies, Political and Social Sciences Winner, 2021 PROSE Award for Government & Politics "Deserves a place alongside George Orwell’s 'Politics and the English Language'. . . . one of the most important political books of this perilous summer."—The Washington Post "A must-read"—Salon "Highly recommended"—Jack Shafer, Politico Featured in "The Best New Books to Read This Summer" and "Lit Hub's Most Anticipated Books of 2020"—Literary Hub Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump’s campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump’s campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions—“a leader who makes use of popular prejudices and false claims and promises in order to gain power” or “a leader championing the cause of the common people in ancient times” (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere.

The Toddler in Chief

The Toddler in Chief
Author: Daniel W. Drezner
Publisher: University of Chicago Press
Total Pages: 283
Release: 2020-03-25
Genre: Political Science
ISBN: 022671425X

“It may be cold comfort in this chaotic era, but Americans should know that there are adults in the room. . . . And we are trying to do what’s right even when Donald Trump won’t.”—An anonymous senior administrative official in an op-ed published in a New York Times op-ed, September 5, 2018 Every president faces criticism and caricature. Donald Trump, however, is unique in that he is routinely characterized in ways more suitable for a toddler. What’s more, it is not just Democrats, pundits, or protestors who compare the president to a child; Trump’s staffers, subordinates, and allies on Capitol Hill also describe Trump like a small, badly behaved preschooler. In April 2017, Daniel W. Drezner began curating every example he could find of a Trump ally describing the president like a toddler. So far, he’s collected more than one thousand tweets—a rate of more than one a day. In The Toddler-in-Chief, Drezner draws on these examples to take readers through the different dimensions of Trump’s infantile behavior, from temper tantrums to poor impulse control to the possibility that the President has had too much screen time. How much damage can really be done by a giant man-baby? Quite a lot, Drezner argues, due to the winnowing away of presidential checks and balances over the past fifty years. In these pages, Drezner follows his theme—the specific ways in which sharing some of the traits of a toddler makes a person ill-suited to the presidency—to show the lasting, deleterious impact the Trump administration will have on American foreign policy and democracy. The “adults in the room” may not be able to rein in Trump’s toddler-like behavior, but, with the 2020 election fast approaching, the American people can think about whether they want the most powerful office turned into a poorly run political day care facility. Drezner exhorts us to elect a commander-in-chief, not a toddler-in-chief. And along the way, he shows how we must rethink the terrifying powers we have given the presidency.

Marketing for Scientists

Marketing for Scientists
Author: Marc J. Kuchner
Publisher: Island Press
Total Pages: 248
Release: 2012-06-22
Genre: Science
ISBN: 1610911733

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.