Trends In Attitudes Toward Tv Other Media
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Author | : James F. Larson |
Publisher | : James F. Larson |
Total Pages | : 216 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : 9780893911423 |
This volume examines U.S. network television coverage of international news based on experiences of the past decade. First, it describes significant patterns and trends in the international affairs content of network news during the decade from 1972-1981, including story formats, visual and audio techniques, and trends in the amount and nature of coverage given to nations and regions of the world. Second, it examines major influences that shape international news content on network television, including satellite technology, electronic newsgathering, and the global distribution of foreign correspondents.
Author | : H.J. Hsia |
Publisher | : Routledge |
Total Pages | : 620 |
Release | : 2015-10-23 |
Genre | : Social Science |
ISBN | : 1317357167 |
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Author | : W. Russell Neuman |
Publisher | : Harvard University Press |
Total Pages | : 260 |
Release | : 1986 |
Genre | : Political Science |
ISBN | : 9780674654600 |
A central current in the history of democratic politics is the tensions between the political culture of an informed citizenry and the potentially antidemocratic impulses of the larger mass of individuals who are only marginally involved in the political world. Given the public's low level of political interest and knowledge, it is paradoxical that the democratic system works at all. In The Paradox of Mass Politics W. Russell Neuman analyzes the major election surveys in the United States for the period 1948-1980 and develops for each a central index of political sophistication based on measures of political interest, knowledge, and style of political conceptualization. Taking a fresh look at the dramatic findings of public apathy and ignorance, he probes the process by which citizens acquire political knowledge and the impact of their knowledge on voting behavior. The book challenges the commonly held view that politically oriented college-educated individuals have a sophisticated grasp of the fundamental political issues of the day and do not rely heavily on vague political symbolism and party identification in their electoral calculus. In their expression of political opinions and in the stability and coherence of those opinions over time, the more knowledgeable half of the population, Neuman concludes, is almost indistinguishable from the other half. This is, in effect, a second paradox closely related to the first. In an attempt to resolve a major and persisting paradox of political theory, Neuman develops a model of three publics, which more accurately portrays the distribution of political knowledge and behavior in the mass population. He identifies a stratum of apoliticals, a large middle mass, and a politically sophisticated elite. The elite is so small (less than 5 percent) that the beliefs and behavior of its member are lost in the large random samples of national election surveys, but so active and articulate that its views are often equated with public opinion at large by the powers in Washington. The key to the paradox of mass politics is the activity of this tiny stratum of persons who follow political issues with care and expertise. This book is essential reading for concerned students of American politics, sociology, public opinion, and mass communication.
Author | : Jennings Bryant |
Publisher | : Routledge |
Total Pages | : 491 |
Release | : 2013-11-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136690905 |
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
Author | : Barrie Gunter |
Publisher | : Routledge |
Total Pages | : 384 |
Release | : 1987 |
Genre | : Language Arts & Disciplines |
ISBN | : 0805810102 |
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : George Comstock |
Publisher | : Academic Press |
Total Pages | : 401 |
Release | : 1999-04-15 |
Genre | : Performing Arts |
ISBN | : 008054231X |
Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. - Incorporates social psychology, political science, sociology, child development, and the growing field of communications - Presents tables and graphs clarifying theories and linking sets of data - Paints concise portraits of the role of television in entertainment, politics, and child-rearing - Contains background for dozens of lectures and articles - Contains a comprehensive bibliography of more than 1000 citations, many recent
Author | : Barrie Gunter |
Publisher | : Elsevier |
Total Pages | : 209 |
Release | : 2010-09-01 |
Genre | : Computers |
ISBN | : 1780631669 |
This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of 'channels' with fixed, pre-determined programme schedules? - Examines the implications of new interactive communications technologies for the way people will use television in the future - Presents an analysis of changing styles of television viewing and changing orientations towards television - Examines the growing importance of the broadband internet as a source of information and entertainment
Author | : |
Publisher | : |
Total Pages | : 840 |
Release | : 1980 |
Genre | : Statistics |
ISBN | : |
Author | : David Hugh Weaver |
Publisher | : Indiana University Press |
Total Pages | : 294 |
Release | : 1991 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780253206688 |
Author | : |
Publisher | : |
Total Pages | : 650 |
Release | : 1965 |
Genre | : Marketing |
ISBN | : |