Trends And Opportunities In The Childrens Market
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Out of the Garden
| Author | : Stephen Kline |
| Publisher | : Verso |
| Total Pages | : 430 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : 9781859840597 |
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Smaller Sister
| Author | : Maggie Edkins Willis |
| Publisher | : Roaring Brook Press |
| Total Pages | : 316 |
| Release | : 2022-06-14 |
| Genre | : Juvenile Fiction |
| ISBN | : 1250878802 |
A moving, relatable middle grade graphic novel about the everlasting bond of sisterhood, perfect for fans of Real Friends, Squished, Invisible Emmie, and Allergic. Lucy's always looked up to her big sister, Olivia, even though the two are polar opposites. But then, Lucy notices Olivia starts to change. Olivia doesn't want to play with Lucy anymore, she's unhappy with the way she looks, and she's refusing to eat her dinner. Finally, Lucy discovers that her sister is not just growing up: Olivia is also struggling with an eating disorder. While her family is focused on her sister's recovery, Lucy is left alone to navigate school and friendships. Lucy feels lonely and like she's always on the verge of messing up. But with time, work, and self-love, both sisters begin to heal. Soon enough, Olivia and Lucy find their way back to each other—because sisters are forever. Writing from personal experience, debut author Maggie Edkins Willis delivers a thoughtful, sensitive, and universally relatable story in Smaller Sister. Sure to resonate with fans of Nat Enough and Click. A Texas Little Mavericks 2023 Graphic Novel Reading List Selection A School Library Journal Best Book of 2022
Today Is Monday
| Author | : Eric Carle |
| Publisher | : Penguin |
| Total Pages | : 33 |
| Release | : 1993-02-24 |
| Genre | : Juvenile Fiction |
| ISBN | : 0399219668 |
String beans, spaghetti, ZOOOOP, roast beef, fresh fish, chicken and ice cream are the delicious fare during the week in this popular children's song. Until Sunday. Then, all the world's children are invited to come together and share in the meal. Celebrated artist Eric Carle brings new energy to these much-loved verses as lively animals parade across the page, munching on favorite dishes, and introducing young readers to the names of the days of the week. Both art and song invite children to join in the procession and sing along.
How to Start a Children’s Educational Toy Business
| Author | : AS |
| Publisher | : AS [Author] |
| Total Pages | : 69 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.
Children’s Writers’ & Artists’ Yearbook 2022
| Author | : Bloomsbury Publishing |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 804 |
| Release | : 2021-07-22 |
| Genre | : Reference |
| ISBN | : 1472982843 |
Foreword by M. G. Leonard: 'It's rare to find a book that's as useful as it is inspiring ... essential reading.' The indispensable guide to writing for children and young adults, this Yearbook provides inspirational articles from successful writers and illustrators, as well as details on who to contact across the media. It provides practical advice on all stages of the writing process from getting started, writing for different markets and genres, through to submission to literary agents and publishers as well as on the financial and legal aspects of being a writer. Widely recognised as the essential support for authors and illustrators working across all forms: fiction, non-fiction, poetry, screen and theatre, it is equally relevant to those wishing to self-publish as well as those seeking a traditional publisher-agent deal. New articles for 2022: Christopher Edge Plotting and pace in your middle-grade adventure L. D. Lapinski World-building in your fantasy fiction Anna Wilson Finding your voice and point of view Rachel Bladon The learning curve: writing for the children's educational market Jenny Bowman How to hire a freelance editor Sophie Clarke The life and works of a literary scout Rachel Rooney Writing poetry for children
Cultural Politics in Contemporary America
| Author | : Ian Angus |
| Publisher | : Taylor & Francis |
| Total Pages | : 379 |
| Release | : 2022-11-30 |
| Genre | : Social Science |
| ISBN | : 100072641X |
First published in 1989, Cultural Politics in Contemporary America is a radical attempt to lay out the complex ways in which the American media and American culture is powerfully interlocked. At the end of the 20th century, the media exerted an overwhelming influence on the formation of social identity through the production and consumption of images. The Hollywood Presidency of Ronald Reagan was founded on the skills of the ‘Great Communicator’; Bruce Springsteen’s ‘Born in the USA’ was used by Chrysler Corporation to assure that ‘the pride is back’; feminists and right-wing militants converged to oppose pornography. The media, American culture, and political power were bound together in a gamble, the stakes of which increased daily. ‘Cultural Politics’ incorporates the struggles of race, gender and class; the economy of the commercial media system; the myths of hegemony and imperialism; the crises of privacy and of the intellectual; and such diverse issues as postmodernism, the American automobile, advertising as communication, and television. While political actors have changed and media technology has advanced rapidly, the outcome of this research still holds true for the 21st century and is of importance to students of media studies, cultural studies, postmodernism, postcolonial studies and political science.
Food Marketing to Children and Youth
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 537 |
| Release | : 2006-05-11 |
| Genre | : Medical |
| ISBN | : 0309097134 |
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
