Trail Blazers of Advertising
Author | : Chalmers Lowell Pancoast |
Publisher | : Arno Press |
Total Pages | : 332 |
Release | : 1926 |
Genre | : Business & Economics |
ISBN | : |
Download Trail Blazers Of Advertising full books in PDF, epub, and Kindle. Read online free Trail Blazers Of Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Chalmers Lowell Pancoast |
Publisher | : Arno Press |
Total Pages | : 332 |
Release | : 1926 |
Genre | : Business & Economics |
ISBN | : |
Author | : Harry Lewis Bird |
Publisher | : Wildside Press LLC |
Total Pages | : 442 |
Release | : 2008-08-01 |
Genre | : Fiction |
ISBN | : 1434475549 |
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author | : |
Publisher | : |
Total Pages | : 1260 |
Release | : 1919 |
Genre | : Journalism |
ISBN | : |
The fourth estate.
Author | : Marc Benioff |
Publisher | : Currency |
Total Pages | : 272 |
Release | : 2019-10-15 |
Genre | : Business & Economics |
ISBN | : 1984825208 |
NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube
Author | : |
Publisher | : |
Total Pages | : 892 |
Release | : 1928 |
Genre | : American literature |
ISBN | : |
A world list of books in the English language.
Author | : Rajkumar Venkatesan |
Publisher | : Pearson Education |
Total Pages | : 321 |
Release | : 2015 |
Genre | : Business & Economics |
ISBN | : 0133552527 |
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics