Tiktok Marketing Strategy
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| Author | : Scholastic |
| Publisher | : Scholastic UK |
| Total Pages | : 80 |
| Release | : 2020-11-05 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 0702307262 |
This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!
| Author | : Adidas Wilson |
| Publisher | : Adidas Wilson |
| Total Pages | : 103 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.
| Author | : Neal Schaffer |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 288 |
| Release | : 2020-03-17 |
| Genre | : Business & Economics |
| ISBN | : 1400216370 |
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
| Author | : Anaita Sarkar |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-01-10 |
| Genre | : |
| ISBN | : 9780648984900 |
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
| Author | : Peter Mahoney |
| Publisher | : Archway Publishing |
| Total Pages | : 141 |
| Release | : 2021-09-09 |
| Genre | : Business & Economics |
| ISBN | : 166571137X |
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
| Author | : Rize Jenkins |
| Publisher | : |
| Total Pages | : 68 |
| Release | : 2020-10-21 |
| Genre | : |
| ISBN | : |
BOOK DESCRIPTIONAre you wondering how to promote, market and monetize your social media? This book is the answer you've been looking for.Social media has become a critical part of our life. More than half of the adult population engages with social media. Where there are people, there is a market. Thus, social media has become a huge marketplace in its own standing. This has brought about the need for marketers to consider using social media marketing as a way of reaching out to their existing and potential customers. You too can take advantage of social media marketing to drive your business by monetizing your followers.This book has been specifically written to enable you to use tested and proven social media marketing strategies to grow and monetize your social media following.The book begins by introducing to you the importance of social media marketing to your business and implying that you need to be using it. It proves to you the immense benefits that you are missing out on and you are likely to gain should you start carrying out social media marketing.In this Book, you will discover: -What is Social Media Marketing?-Why Social Media Marketing is Important-Different Types of Social Media Marketing-Facebook -Instagram-WordPress -LinkedIn -YouTube -Oke.io .....and much more ! ! ! Every marketer knows that there is no standard marketing approach. The same applies to social media marketing. Thus, this book introduces you to different types of social media marketing strategies. It goes further by showing you how you can employ each of these strategies to grow and monetize your following. This book focuses on the top 9 social media marketing platforms that can help you to optimize monetization of your following -TikTok Facebook, WordPress, oke.io, Instagram, LinkedIn, Twitch, Twitter and YouTube. It shows you how you can optimize each social media platform for business, create a following, build a community and harvest money from your endeavors.Finally, you have to choose the best of these social media platforms for your purposes. It is difficult to use all due to time constraints but not impossible with a team... Thus, you will need certain specific parameters to guide you on how to select the best for your unique social media marketing.Enjoy reading!
| Author | : Álvaro Rocha |
| Publisher | : Springer Nature |
| Total Pages | : 783 |
| Release | : 2021-03-09 |
| Genre | : Technology & Engineering |
| ISBN | : 9813341831 |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Jesse Cannon |
| Publisher | : Jesse Cannon |
| Total Pages | : 704 |
| Release | : 2012-11-25 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 098856131X |
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
| Author | : Gini Dietrich |
| Publisher | : Pearson Education |
| Total Pages | : 165 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 078974886X |
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
