Thinking About The Media A Review Of Theory And Research On Media Perceptions Media Effects Perceptions And Their Consequences
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| Author | : Denis McQuail |
| Publisher | : SAGE |
| Total Pages | : 920 |
| Release | : 2020-04-09 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1473924553 |
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.
| Author | : Miguélez-Juan, Blanca |
| Publisher | : IGI Global |
| Total Pages | : 463 |
| Release | : 2023-01-09 |
| Genre | : Business & Economics |
| ISBN | : 1668439727 |
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
| Author | : Michael W. Wagner |
| Publisher | : CQ Press |
| Total Pages | : 345 |
| Release | : 2020-07-16 |
| Genre | : Political Science |
| ISBN | : 1544379129 |
Mediated Democracy: Politics, the News, and Citizenship in the 21st Century takes a contemporary, communications-oriented perspective on the central questions pertaining to the health of democracies and relationships between citizens, journalists, and political elites. The approach marries clear syntheses of cutting-edge research with practical advice explaining why the insights of scholarship affects students’ lives. With active, engaging writing, the text will thoroughly explain why things are the way they are, how they got that way, and how students can use the insights of political communication research to do something about it as citizens.
| Author | : Kyle Maurice Woosnam |
| Publisher | : Taylor & Francis |
| Total Pages | : 280 |
| Release | : 2023-12-01 |
| Genre | : Business & Economics |
| ISBN | : 1003806953 |
This book provides the reader with a fresh perspective on the use of theory in the body of research centred on social impacts of tourism. Theory is advanced in three primary forms within this volume. Some apply novel frameworks (e.g., theory of interaction ritual; degrowth paradigm; and mere exposure theory) to contexts involving destination residents. Others consider various uniquely complemented theoretical frameworks (e.g., social exchange theory and affect theory of exchange; Weber’s theory of rationality and Foucauldian constructs; and emotional solidarity and cognitive appraisal theory). Still others develop theoretical frameworks (e.g., influence of presumed influence model, elaboration likelihood model, and social exchange theory; tourist-resident social contact; quality of life; and socio-ecological systems theory and chaos theory) for others to potentially consider and test. The chapters in this edited volume contribute to the evolving advancement of theoretical applications within the research area of social impacts of tourism. This book will be of great interest to all upper-level students and researchers in tourism, planning and related fields. The chapters in this volume were originally published as a special issue of Journal of Sustainable Tourism.
| Author | : Anna Farmaki |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 239 |
| Release | : 2024-01-18 |
| Genre | : Business & Economics |
| ISBN | : 1803927976 |
This highly prescient Research Agenda critically examines the delicate intersection of peace and tourism and proposes further research in order to explore how tourism may contribute to peace or, conversely, hinder the peacebuilding efforts of destinations in conflict. Chapters discuss tourism as a peace-builder, the acceptance of dark tourism, a gender approach to peace through tourism, and corporate social responsibility as a contributor to peace in conflict-ridden situations.
| Author | : David L. Altheide |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 268 |
| Release | : 1979-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980
| Author | : Patrick Rössler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 2184 |
| Release | : 2017-03-06 |
| Genre | : Social Science |
| ISBN | : 1118784049 |
The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
| Author | : Jennings Bryant |
| Publisher | : Routledge |
| Total Pages | : 645 |
| Release | : 2002-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135647380 |
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Jennings Bryant |
| Publisher | : Routledge |
| Total Pages | : 645 |
| Release | : 2002-02-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135647372 |
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
