Theory Of Type Design
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| Author | : Gerard Unger |
| Publisher | : Nai010 Publishers |
| Total Pages | : 240 |
| Release | : 2018-09 |
| Genre | : Design |
| ISBN | : 9789462084407 |
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
| Author | : Tim Samara |
| Publisher | : Rockport Publishers |
| Total Pages | : 272 |
| Release | : 2008-01-01 |
| Genre | : Design |
| ISBN | : 161673647X |
Presents diverse, international, in-depth case studies. While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerÆs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.
| Author | : Helen Armstrong |
| Publisher | : Chronicle Books |
| Total Pages | : 153 |
| Release | : 2012-08-10 |
| Genre | : Design |
| ISBN | : 1616891238 |
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
| Author | : Raph Koster |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 259 |
| Release | : 2005 |
| Genre | : Computers |
| ISBN | : 1932111972 |
Discusses the essential elements in creating a successful game, how playing games and learning are connected, and what makes a game boring or fun.
| Author | : Keith Burgun |
| Publisher | : CRC Press |
| Total Pages | : 187 |
| Release | : 2012-08-13 |
| Genre | : Computers |
| ISBN | : 1466554215 |
Despite the proliferation of video games in the twenty-first century, the theory of game design is largely underdeveloped, leaving designers on their own to understand what games really are. Helping you produce better games, Game Design Theory: A New Philosophy for Understanding Games presents a bold new path for analyzing and designing games.
| Author | : John DiMarco |
| Publisher | : John Wiley & Sons |
| Total Pages | : 405 |
| Release | : 2011-09-19 |
| Genre | : Design |
| ISBN | : 0470639199 |
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
| Author | : Simon Garfield |
| Publisher | : Profile Books |
| Total Pages | : 352 |
| Release | : 2010-10-21 |
| Genre | : Reference |
| ISBN | : 1847652921 |
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
| Author | : Meredith Davis |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Commercial art |
| ISBN | : 9780500290491 |
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.
| Author | : Gerard Anthony Unger |
| Publisher | : |
| Total Pages | : |
| Release | : 2018 |
| Genre | : |
| ISBN | : 9789462084513 |
Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today's digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume's extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world. Bron: Flaptekst, uitgeversinformatie.
| Author | : Ulysses Voelker |
| Publisher | : Niggli |
| Total Pages | : 176 |
| Release | : 2019-05 |
| Genre | : Grids (Typographic design) |
| ISBN | : 9783721209945 |
A contemporary reference book on the principles and laws of visual communication as an introduction to practical design.
