Theory In Marketing
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| Author | : Shelby D. Hunt |
| Publisher | : Routledge |
| Total Pages | : 512 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1317465148 |
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
| Author | : Michael J Baker |
| Publisher | : SAGE |
| Total Pages | : 449 |
| Release | : 2010-03-18 |
| Genre | : Business & Economics |
| ISBN | : 1446211045 |
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
| Author | : Jagdish N. Sheth |
| Publisher | : John Wiley & Sons |
| Total Pages | : 262 |
| Release | : 1991-01-16 |
| Genre | : Business & Economics |
| ISBN | : 0471635278 |
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
| Author | : Pauline Maclaran |
| Publisher | : SAGE |
| Total Pages | : 546 |
| Release | : 2009-12-04 |
| Genre | : Business & Economics |
| ISBN | : 144620698X |
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
| Author | : Adrian Palmer |
| Publisher | : Oxford University Press |
| Total Pages | : 575 |
| Release | : 2012-03-29 |
| Genre | : Business & Economics |
| ISBN | : 0199602131 |
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
| Author | : Pauline Maclaran |
| Publisher | : SAGE Publications Limited |
| Total Pages | : 0 |
| Release | : 2008-01-18 |
| Genre | : Business & Economics |
| ISBN | : 9781847870001 |
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
| Author | : Americus Reed II |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 496 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1788117735 |
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
| Author | : Shelby D. Hunt |
| Publisher | : M.E. Sharpe |
| Total Pages | : 350 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780765609298 |
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
| Author | : Shelby D. Hunt |
| Publisher | : Taylor & Francis |
| Total Pages | : 360 |
| Release | : 2016-09-16 |
| Genre | : Business & Economics |
| ISBN | : 131529088X |
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
| Author | : Ronald F. Bush |
| Publisher | : Marketing Classics Press |
| Total Pages | : 327 |
| Release | : 2011-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1613112289 |
