The Wide Lens
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| Author | : Ron Adner |
| Publisher | : Penguin |
| Total Pages | : 311 |
| Release | : 2012-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1101561327 |
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win.
| Author | : Ron Adner |
| Publisher | : Portfolio Trade |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : New products |
| ISBN | : 9781591844600 |
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
| Author | : Ron Adner |
| Publisher | : MIT Press |
| Total Pages | : 279 |
| Release | : 2023-01-03 |
| Genre | : Business & Economics |
| ISBN | : 0262546000 |
How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.
| Author | : Ron Adner |
| Publisher | : Penguin |
| Total Pages | : 306 |
| Release | : 2013-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1591846293 |
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
| Author | : Marion Debruyne |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 265 |
| Release | : 2019-02-03 |
| Genre | : Business & Economics |
| ISBN | : 0749484195 |
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.
| Author | : Scott Kelby |
| Publisher | : Rocky Nook, Inc. |
| Total Pages | : 332 |
| Release | : 2019-11-18 |
| Genre | : Photography |
| ISBN | : 1681984261 |
What would your life be like if you could shoot absolutely amazing portraits? If you could be in any natural lighting situation, indoors or out, and know that you’d be able to create an amazing image every time? If you’ve ever dreamed of making such incredible portraits that your friends and family say, “Wait a minute, this is your photo!? You took this?” then you’re in luck.
Award-winning photography book author Scott Kelby teaches you exactly how to shoot and edit gorgeous natural light portraits. Scott shares all his secrets and time-tested techniques, as he discusses everything from his essential go-to portrait gear to camera settings to the portrait photography techniques you need to create absolutely stunning images. From window light to taming harsh outdoor light, from the tools and accessories you need to capture beautiful portraits in any lighting condition, Scott has got you covered.
Among many other topics, you’ll learn:
• The secrets to getting super-sharp portraits every time without breaking a sweat.
• Exactly which camera settings work best for natural light portraits (and which ones you should avoid).
• How to create separation with a silky smooth, out-of-focus background no matter which lens you have.
• How to tame even the harshest light and turn it to your advantage to create soft, beautiful, wrapping light.
• Which lenses will get you the best results and why.
• What gear you need, which accessories work best, and a ton of killer tips that will help you create better images and make the entire experience that much more fun.
It’s all here, including an entire chapter on post-processing and retouching, and another with detailed portrait recipes, and best of all, it’s just one topic per page, so you’ll get straight to the info you need fast. There’s never been a natural light portrait photography book like it!
| Author | : Anne Roiphe |
| Publisher | : Crown |
| Total Pages | : 249 |
| Release | : 2007-12-18 |
| Genre | : Fiction |
| ISBN | : 0307419789 |
Acclaimed author Anne Roiphe evokes the sights and sounds of 1880s Alexandria, Egypt, a bustling center of trade and travel. From teeming docks to overflowing market stalls, from grand homes to grimy narrow alleyways, cholera microbes rise and bob in streams of water and tiny droplets, clinging to moisture as man clings to air. With a keen mind and dedication to his work, young Louis Thuillier has impressed his mentor—famed scientist Louis Pasteur—enough to be sent to Alexandria as one-third of the French mission searching for the source of the cholera that is terrorizing the city. Along with the other members of the French mission—scientists Emile Roux and Edmond Nocard and their enterprising servant Marcus—Louis longs to find the cure, bringing glory to himself and to France. Este Malina is the lovely daughter of a respected Jewish doctor, whose family has lived in Alexandria for hundreds of years. A life of comfort has made Este a romantic, and she hopes to marry a man with the heart of a poet. Neither expects to find a soul mate in the other, but when Este begins to assist at the French mission’s lab, a deep bond forms. Este, though, is engaged to another, and Louis is not Jewish—her family would never allow them to marry. In spite of their many differences, the lovers’ desire grows and their fantasies threaten to distract them from their work. In Alexandria, the disease rages on, as mysterious as it was a thousand years before. Political intrigue threatens to separate Este and Louis permanently. Their love, as fragile as the glass slides they use in the lab, is in danger before it has had a chance to thrive. With An Imperfect Lens, rich with the sights and scents of a different era, Anne Roiphe once again demonstrates the storytelling power for which she has long been hailed.
| Author | : Milton Laikin |
| Publisher | : CRC Press |
| Total Pages | : 512 |
| Release | : 2018-10-03 |
| Genre | : Technology & Engineering |
| ISBN | : 0849382793 |
There is no shortage of lens optimization software on the market to deal with today's complex optical systems for all sorts of custom and standardized applications. But all of these software packages share one critical flaw: you still have to design a starting solution. Continuing the bestselling tradition of the author's previous books, Lens Design, Fourth Edition is still the most complete and reliable guide for detailed design information and procedures for a wide range of optical systems. Milton Laikin draws on his varied and extensive experience, ranging from innovative cinematographic and special-effects optical systems to infrared and underwater lens systems, to cover a vast range of special-purpose optical systems and their detailed design and analysis. This edition has been updated to replace obsolete glass types and now includes several new designs and sections on stabilized systems, the human eye, spectrographic systems, and diffractive systems. A new CD-ROM accompanies this edition, offering extensive lens prescription data and executable ZEMAX files corresponding to figures in the text. Filled with sage advice and completely illustrated, Lens Design, Fourth Edition supplies hands-on guidance for the initial design and final optimization for a plethora of commercial, consumer, and specialized optical systems.
| Author | : Joe McNally |
| Publisher | : Pearson Education |
| Total Pages | : 638 |
| Release | : 2008-01-23 |
| Genre | : Photography |
| ISBN | : 032171959X |
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me...” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
| Author | : NK Guy |
| Publisher | : Rocky Nook, Inc. |
| Total Pages | : 617 |
| Release | : 2012-10-08 |
| Genre | : Photography |
| ISBN | : 1457179261 |
Which lens should I buy for my camera? It's such a simple question, but choosing the right lens or lenses is actually one of the most important photographic decisions you can make. Nothing affects the quality of a photo more than the lens. It's no longer just about the megapixels-it's the glass that makes all the difference! Many first-time buyers of DSLRs don't venture past the basic lens included in the box. While some are reluctant to spend more money, others are confused by all the buzzwords or are overwhelmed by all the choices out there. It's really a shame, because interchangeable lenses give you amazing scope for quality photography. Take in vast sweeping scenes with a wide angle lens. Capture faraway birds with a telephoto lens. Examine the tiniest detail of a flower with a macro lens. Record the perfect portrait with a prime lens. Anything is possible when you choose the right lens for the job! This book isn't a simple catalogue of available lenses. New products are coming out all the time, and comparing specific lenses can be difficult. Instead, author N.K. Guy gives you all the information you need to make smart buying decisions. Optical technology is demystified, arcane terminology is decoded, and practical tips are provided. The Lens will help you build the perfect lens collection to suit your needs-now and in the future.
