Selling the President, 1920

Selling the President, 1920
Author: John A. Morello
Publisher: Praeger
Total Pages: 136
Release: 2001-04-30
Genre: Business & Economics
ISBN:

Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized.

From Garfield to Harding

From Garfield to Harding
Author: Jeffrey Normand Bourdon
Publisher: Kent State University
Total Pages: 0
Release: 2019
Genre: Political campaigns
ISBN: 9781606353806

Introduction: the search for dignity as a candidate -- Germans, jubilee singers, and axe men: James A. Garfield and the original front-porch -- Campaign for the presidency -- Trains, canes, and handshakes: Benjamin Harrison's 1888 front-porch campaign for the -- Presidency -- The pen, the press, and the platform: William Mckinley's fabled front-porch campaign -- Between Canton and Marion: the shady stump outshines the comfortable front porch -- Phonographs, friendly reporters, and the final front-porch campaign: the merchandizing of Warren Harding in 1920 -- Conclusion: the stump eclipses the porch -- Notes.

Guide to U.S. Elections

Guide to U.S. Elections
Author: Deborah Kalb
Publisher: CQ Press
Total Pages: 2189
Release: 2015-12-24
Genre: Reference
ISBN: 1483380351

The CQ Press Guide to U.S. Elections is a comprehensive, two-volume reference providing information on the U.S. electoral process, in-depth analysis on specific political eras and issues, and everything in between. Thoroughly revised and infused with new data, analysis, and discussion of issues relating to elections through 2014, the Guide will include chapters on: Analysis of the campaigns for presidency, from the primaries through the general election Data on the candidates, winners/losers, and election returns Details on congressional and gubernatorial contests supplemented with vast historical data. Key Features include: Tables, boxes and figures interspersed throughout each chapter Data on campaigns, election methods, and results Complete lists of House and Senate leaders Links to election-related websites A guide to party abbreviations

American History: A Very Short Introduction

American History: A Very Short Introduction
Author: Paul S. Boyer
Publisher: Oxford University Press
Total Pages: 182
Release: 2012-08-16
Genre: History
ISBN: 0199911657

This volume in Oxford's A Very Short Introduction series offers a concise, readable narrative of the vast span of American history, from the earliest human migrations to the early twenty-first century when the United States loomed as a global power and comprised a complex multi-cultural society of more than 300 million people. The narrative is organized around major interpretive themes, with facts and dates introduced as needed to illustrate these themes. The emphasis throughout is on clarity and accessibility to the interested non-specialist.

Selling the President, 1920

Selling the President, 1920
Author: John A. Morello
Publisher: Bloomsbury Publishing USA
Total Pages: 126
Release: 2001-04-30
Genre: Political Science
ISBN: 0313075263

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

Messengers of the Right

Messengers of the Right
Author: Nicole Hemmer
Publisher: University of Pennsylvania Press
Total Pages: 336
Release: 2016-09-22
Genre: History
ISBN: 0812248392

Messengers of the Right tells the story of the media activists who built the American conservative movement and transformed it into one of the most significant and successful movements of the twentieth century—and in the process remade the Republican Party and the American media landscape.

American Government 3e

American Government 3e
Author: Glen Krutz
Publisher:
Total Pages: 0
Release: 2023-05-12
Genre:
ISBN: 9781738998470

Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.