The Ultimate Guide To Restaurant Marketing In A Post Covid Work From Home World
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| Author | : Donovan Garett |
| Publisher | : Donovan Garett Media Co. |
| Total Pages | : 228 |
| Release | : 2023-11-01 |
| Genre | : Cooking |
| ISBN | : |
Here's Your Guide to Thriving in the Post-Pandemic Economy! Today, small local independent restaurants are in crisis. They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession. The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners. To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone. The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions. You'll learn: - Why recessions can be extremely profitable for restaurant owners - Why our society needs restaurants now more than ever - How to reach remote workers and get them into your restaurant - Why convenience is the focal point of diner preferences - How the government failed small restaurant owners during COVID-19 - How to beat Ghost Kitchens, Meal Prep Services and other competitors - How to find the perfect diners and attract them to your restaurant - Why you should focus on value, not price - Why word-of-mouth advertising doesn't attract remote workers - How to formulate a marketing strategy for the work-from-home crowd - How to skyrocket your profits by making money both on and off the menu . . . and much, much, more. The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World is your ultimate companion in the new age of marketing for small restaurants. With expert guidance and practical advice tailored specifically for your industry, you'll learn how to attract and retain customers, optimize your online presence, and ultimately drive the success of your small restaurant. Don't let your small restaurant go unnoticed – grab your copy of "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" today and revolutionize your marketing strategies! Unlock the true potential of your small restaurant and position yourself for unparalleled success in today's highly competitive market!
| Author | : Donovan Garett |
| Publisher | : Donovan Garett Media Co. |
| Total Pages | : 220 |
| Release | : 2024-03-01 |
| Genre | : Cooking |
| ISBN | : 196326701X |
In the fiercely competitive world of small independent restaurants, success isn't just about serving great food. It's about maximizing your table turnover rate and profitability – especially in the post-pandemic era. "The Restaurant Table Turnover Playbook" is your roadmap to transforming your restaurant into a thriving, money-making machine. In this book, you'll discover the critical connection between table turnover rates and soaring profit margins. Revolutionize Your Restaurant's Efficiency Discover the hidden mistakes that may be silently sabotaging your restaurant's growth and profitability. This playbook unmasks both patent and latent mistakes, shedding light on the "Golden Blindfold" effect that often obscures critical issues. From Chaos to Clarity: Operate with Precision Navigate through the challenges of limited customer volume, personalized service, and operational flexibility. Learn how to scale your restaurant without feeling overwhelmed and identify the hidden bottlenecks that hinder your success. Master the Art of Profitable Dining Uncover and overcome five most common mistakes that plague small independent restaurant owners: 1. Poor Reservation Management: Turn no-shows into loyal customers by implementing best practices that ensure optimal table utilization. 2. Slow Service & Kitchen Delays: Reduce customer wait times and increase table turnover with efficiency-enhancing strategies. 3. Poor Seating Optimization: Harness the power of your restaurant's space, enhancing both turnover and guest experience. 4. Poor Waitlist Management: Keep customers happy while they wait and use data-driven insights to improve their experience. 5. Poor Menu Presentation: Craft visually appealing menus that not only delight diners but also expedite decision-making and service. Empower Your Staff, Amplify Your Profits We’ll dive into the importance of staff training, creating a positive workplace culture, and the impact of your team on table turnover and profitability. Turn employees into your greatest asset. Embrace Technology for Long-Term Success Discover how modern technology can revolutionize your restaurant's operations, reduce costs, and increase profit margins. Learn to implement key technology solutions such as Point-of-Sale (POS) systems, QR codes, and delivery platform integration. Master Your Online Presence and Protect Your Reputation Learn how to navigate the world of social media, online reviews, and data security with confidence. Harness the power of technology while protecting your restaurant's image and customer data. In "The Restaurant Table Turnover Playbook," you'll find actionable strategies, industry best practices, professional tips, examples and insights to transform your restaurant into a highly profitable and efficient operation. Don't let these 5 commonly overlooked mistakes hold you back—supercharge your table turnover rate and profitability today! Don't miss out on this opportunity to skyrocket your restaurant's profits. Get your copy of "The Restaurant Table Turnover Playbook" now! TABLE OF CONTENTS Chapter 1. Introduction Chapter 2. Latent vs. Patent Mistakes: Unmasking the Unseen Chapter 3. Seeing the Bigger Picture: From Situational Blindness to Operational Clarity Chapter 4. Mistake #1: Poor Reservation Management Chapter 5. Mistake #2: Slow Service & Kitchen Delays Chapter 6. Mistake #3: Poor Seating Optimization Chapter 7. Mistake #4: Poor Waitlist Management Chapter 8. Mistake #5: Poor Menu Presentation Chapter 9. Staff Training and Customer Service Chapter 10. The Importance of Embracing Technology for Long-Term Success Chapter 11. How to Implement Technology Solutions in Your Restaurant Chapter 12. Social Media, Reputation Management, Data Security and Tech Training
| Author | : Donovan Garett |
| Publisher | : Donovan Garett Media Co. |
| Total Pages | : 300 |
| Release | : 2023-08-01 |
| Genre | : Cooking |
| ISBN | : |
Are you a small independent restaurant owner looking to grow your customer base, boost repeat business, and skyrocket customer loyalty? Look no further! "Diner Devotion" is the definitive handbook designed exclusively for restaurateurs like you, eager to implement a cutting-edge loyalty program that will help ensure predictable cash flow despite economic uncertainty. In this insightful and actionable guide, we delve deep into the world of customer loyalty, providing you with a blueprint to create and execute a comprehensive loyalty program tailored to your restaurant's unique identity and customer base. Whether you're a cozy café, a chic bistro, or a family-friendly diner, "Diner Devotion" equips you with the tools and strategies you need to connect with your patrons on a deeper level and keep them coming back for more. What You'll Discover: - Loyalty Psychology: Understand some of the psychology behind customer loyalty and how to leverage it to create lasting connections. - Designing Your Restaurant Loyalty Program: Craft a loyalty program that aligns seamlessly with your brand identity and values, ensuring an authentic experience that resonates with your customers. - Reward Structures that Resonate: Explore diverse reward options that suit various customer preferences, from discounts and freebies to exclusive events and personalized offers. - Data-Driven Strategies: Learn to harness the power of customer data to refine your loyalty program, tailoring it to your patrons' evolving needs and preferences. - Effective Communication Strategies: Master the art of engaging communication that keeps your customers excited and informed about your offerings and rewards. - Marketing Your Program: Uncover proven marketing tactics to launch your loyalty program successfully and attract new customers while retaining your current fan base. - Customer Experience Enhancement: Elevate your restaurant's overall experience, ensuring each visit leaves a positive and memorable impression. - Measuring ROI and Growth: Understand how to track the impact of your loyalty program on your business's bottom line and witness the growth it facilitates. "Diner Devotion" is more than just a book; it's your key to revitalizing your restaurant's customer relationships and propelling your business toward unmatched success. Whether you're a seasoned restaurateur or just starting out, this guide empowers you with the insights and strategies you need to create a loyalty program that not only retains customers but turns them into your restaurant's most enthusiastic advocates. Don't miss this opportunity to transform your restaurant into a beacon of culinary excellence and customer devotion. Order "Diner Devotion" today and embark on a journey to loyalty program mastery that will reshape your restaurant's future! TABLE OF CONTENTS Chapter 1. The World Changed . . . Didn’t You Get The Memo? Chapter 2. What Is A Loyalty Program, Anyway? Chapter 3. Introduction To Planning Your Loyalty Program Chapter 4. Choosing The Right Loyalty Program Chapter 5. Assessing Scalability, Flexibility, And Appeal Chapter 6. Determining Rewards And Program Mechanics Chapter 7. Utilize Digital Marketing Strategies For Promotion Chapter 8. Collaborate To Promote Your Loyalty Program Chapter 9. Adding Referral Incentives Chapter 10. Designing An Effective Points-Based Program Chapter 11. Communicating Value & Points Accumulation Chapter 12. The ‘Geeky Stuff’ - Track & Measure Performance With KPIs And Analytics Chapter 13. What Do Your Customers Really Think About Your Loyalty Program? Chapter 14. Scaling Your Loyalty Program And Expanding Its Reach Chapter 15. Final Thoughts, Freebies, And Contact Information
| Author | : Alexander Lobrano |
| Publisher | : Random House Trade Paperbacks |
| Total Pages | : 514 |
| Release | : 2014-04-15 |
| Genre | : Travel |
| ISBN | : 081298594X |
If you’re passionate about eating well, you couldn’t ask for a better travel companion than Alexander Lobrano’s charming, friendly, and authoritative Hungry for Paris, the fully revised and updated guide to this renowned culinary scene. Having written about Paris for almost every major food and travel magazine since moving there in 1986, Lobrano shares his personal selection of the city’s best restaurants, from bistros featuring the hottest young chefs to the secret spots Parisians love. In lively prose that is not only informative but a pleasure to read, Lobrano reveals the ambience, clientele, history, and most delicious dishes of each establishment—alongside helpful maps and beautiful photographs that will surely whet your appetite for Paris. Praise for Hungry for Paris “Hungry for Paris is required reading and features [Alexander Lobrano’s] favorite 109 restaurants reviewed in a fun and witty way. . . . A native of Boston, Lobrano moved to Paris in 1986 and never looked back. He served as the European correspondent for Gourmet from 1999 until it closed in 2009 (also known as the greatest job ever that will never be a job again). . . . He also updates his website frequently with restaurant reviews, all letter graded.”—Food Republic “Written with . . . flair and . . . acerbity is the new, second edition of Alexander Lobrano’s Hungry for Paris, which includes rigorous reviews of what the author considers to be the city’s 109 best restaurants [and] a helpful list of famous Parisian restaurants to be avoided.”—The Wall Street Journal “A wonderful guide to eating in Paris.”—Alice Waters “Nobody else has such an intimate knowledge of what is going on in the Paris food world right this minute. Happily, Alexander Lobrano has written it all down in this wonderful book.”—Ruth Reichl “Delightful . . . the sort of guide you read before you go to Paris—to get in the mood and pick up a few tips, a little style.”—Los Angeles Times “No one is ‘on the ground’ in Paris more than Alec Lobrano. . . . This book will certainly make you hungry for Paris. But even if you aren’t in Paris, his tales of French dining will seduce you into feeling like you are here, sitting in your favorite bistro or sharing a carafe of wine with a witty friend at a neighborhood hotspot.”—David Lebovitz, author of The Sweet Life in Paris “Hungry for Paris is like a cozy bistro on a chilly day: It makes you feel welcome.”—The Washington Post “This book will make readers more than merely hungry for the culinary riches of Paris; it will make them ravenous for a dining companion with Monsieur Lobrano’s particular warmth, wry charm, and refreshingly pure joie de vivre.”—Julia Glass “[Lobrano is] a wonderful man and writer who might know more about Paris restaurants than any other person I’ve ever met.”—Elissa Altman, author of Poor Man’s Feast
| Author | : Carl Orsbourn |
| Publisher | : |
| Total Pages | : 264 |
| Release | : 2021-10-12 |
| Genre | : |
| ISBN | : 9781645439486 |
The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today's consumers are well-conditioned in their expectations: they want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retailing. Delivering the Digital Restaurant explores the massive disruption facing American restaurants through first-hand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead. Those who understand this digital disruption will be better positioned to embrace the innovation that consumers are demanding. Those who resist will surely be left behind.
| Author | : Gabrielle Hamilton |
| Publisher | : Mariner Books |
| Total Pages | : 243 |
| Release | : 2021-10-12 |
| Genre | : Cooking |
| ISBN | : 0358525683 |
The year's top food writing, from writers who celebrate the many innovative, comforting, mouthwatering, and culturally rich culinary offerings of our country. Edited by Silvia Killingsworth and renowned chef and author Gabrielle Hamilton. "A year that stopped our food world in its tracks," writes Gabrielle Hamilton in her introduction, reflecting on 2020. The stories in this edition of Best American Food Writing create a stunning portrait of a year that shook the food industry, reminding us of how important restaurants, grocery stores, shelters, and those who work in them are in our lives. From the Sikhs who fed thousands during the pandemic, to the writer who was quarantined with her Michelin-starred chef boyfriend, to the restaurants that served $200-per-person tasting menus to the wealthy as the death toll soared, this superb collection captures the underexposed ills of the industry and the unending power of food to unite us, especially when we need it most. THE BEST AMERICAN FOOD WRITING 2021 INCLUDES - BILL BUFORD - RUBY TANDOH - PRIYA KRISHNA - LIZA MONROY - NAVNEET ALANG - KELSEY MILLER HELEN ROSNER - LIGAYA MISHAN and others
| Author | : Alison Green |
| Publisher | : Ballantine Books |
| Total Pages | : 306 |
| Release | : 2018-05-01 |
| Genre | : Business & Economics |
| ISBN | : 0399181822 |
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
| Author | : Roger Fields |
| Publisher | : Ten Speed Press |
| Total Pages | : 322 |
| Release | : 2014-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1607745593 |
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
| Author | : Vaughn Tan |
| Publisher | : Columbia University Press |
| Total Pages | : 296 |
| Release | : 2020-07-28 |
| Genre | : Social Science |
| ISBN | : 0231551878 |
Innovation is how businesses stay ahead of the competition and adapt to market conditions that change in unpredictable and uncertain ways. In the first decade of the twenty-first century, high-end cuisine underwent a profound transformation. Once an industry that prioritized consistency and reliability, it turned into one where constant change was a competitive necessity. A top restaurant’s reputation and success have become so closely bound up with its ability to innovate that a new organizational form, the culinary research and development team, has emerged. The best of these R&D teams continually expand the frontiers of food—they invent a constant stream of new dishes, new cooking processes and methods, and even new ways of experiencing food. How do they achieve this nonstop novelty? And what can culinary research and development teach us about how organizations innovate? Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights for businesses trying to become innovative and adaptable.
| Author | : B. Joseph Pine |
| Publisher | : Harvard Business Press |
| Total Pages | : 276 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780875848198 |
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
