The Survey Of College Marketing Programs Print Advertising And Marketing
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| Author | : Primary Research Group |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 158 |
| Release | : 2012 |
| Genre | : Education |
| ISBN | : 1574402153 |
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.
| Author | : Primary Research Group Staff |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 168 |
| Release | : 2010-05-25 |
| Genre | : Education |
| ISBN | : 1574401491 |
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.
| Author | : Primary Research Group |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 169 |
| Release | : 2007 |
| Genre | : Education |
| ISBN | : 1574400835 |
More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.
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| Publisher | : |
| Total Pages | : |
| Release | : 1998 |
| Genre | : Market surveys |
| ISBN | : |
| Author | : Primary Research Group |
| Publisher | : |
| Total Pages | : |
| Release | : 2003-02-01 |
| Genre | : Business & Economics |
| ISBN | : 9781574400519 |
| Author | : Primary Research Group |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 142 |
| Release | : 2013 |
| Genre | : Education |
| ISBN | : 1574402331 |
This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.
| Author | : |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 1998 |
| Genre | : Education |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 142 |
| Release | : 1999 |
| Genre | : Distance education |
| ISBN | : |
| Author | : |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 176 |
| Release | : 2007-12 |
| Genre | : Education |
| ISBN | : 1574400916 |
The Survey of College Website Management Practices, a 171-page study, presents more than 500 tables of data about college websites, and is based on data from 68 North American colleges. The study presents detailed data on budgets, software preferences, editorial control, staff size and composition, use of consultants, plans for website redesign, and a broad range of other issues confronting college web site staffs. The report helps to answer questions such as: what kind of disaster management and campus crisis policies do college web staffs have in place. How do staffs track end users, and how many visitors are different college web sites attracting? Which college departments are most influential in managing and directing the website? Does the web staff consider itself in charge of content, IT questions or both? How many individuals can enter content to the site without the permission of the webmaster? What role do social networking sites play in the college web staff's future plans? How often does the webmaster review departmental sites and how much control does he/she have over them? How often are major website revisions planned and how are the best results for end user "buy-in" achieved?
| Author | : Primary Research Group |
| Publisher | : |
| Total Pages | : 60 |
| Release | : 1999 |
| Genre | : Adult education |
| ISBN | : |
