Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Sexuality and Aging

Sexuality and Aging
Author: Jennifer Hillman
Publisher: Springer Science & Business Media
Total Pages: 323
Release: 2012-03-27
Genre: Psychology
ISBN: 1461433991

Despite continuing ageist beliefs that sexuality is a privilege designed only for the young and physically healthy, research continues to indicate that the majority of older adults maintain interest in sexuality and may engage in fulfilling sexual behavior well into their last decade of life. Unfortunately, many professionals remain unaware of general knowledge of elderly sexuality, including the expected and normal physiological changes that can occur within the context of both male and female aging. The presence of chronic illness and other medical problems certainly can influence the expression of an aging adult’s sexuality, and emergent research suggests that there are effective ways to cope with menopause, heart disease, arthritis, incontinence, diabetes, sleep disorders, breast cancer, prostate cancer, and erectile dysfunction (ED), among others. Dramatic changes have taken place within the last decade alone in terms of non-surgical treatment for incontinence and ED, with forms of sex therapy, biofeedback, and PDE-5 inhibitors. Regrettably, many aging adults and their care providers remain unaware of their increased risk factors for STDs, including HIV infection via lack of knowledge, changes in the vaginal lining, and typical declines in immune function. Estimates suggest that by the year 2020, more than half of all individuals living with HIV will be over the age of 50. Although some high quality professional books are available for clinicians, they tend to be disjointed research bibliographies, edited volumes on a narrowly focused aspect of elderly sexuality, or texts that are more than 10 years old. With the extent of new information available regarding sexuality and aging, an up to date, empirically based text is necessary.

Drink

Drink
Author: Iain Gately
Publisher: Penguin
Total Pages: 568
Release: 2008-07-03
Genre: Cooking
ISBN: 1440631263

A spirited look at the history of alcohol, from the dawn of civilization to the modern day Alcohol is a fundamental part of Western culture. We have been drinking as long as we have been human, and for better or worse, alcohol has shaped our civilization. Drink investigates the history of this Jekyll and Hyde of fluids, tracing mankind's love/hate relationship with alcohol from ancient Egypt to the present day. Drink further documents the contribution of alcohol to the birth and growth of the United States, taking in the War of Independence, the Pennsylvania Whiskey revolt, the slave trade, and the failed experiment of national Prohibition. Finally, it provides a history of the world's most famous drinks-and the world's most famous drinkers. Packed with trivia and colorful characters, Drink amounts to an intoxicating history of the world.

Garner's Modern American Usage

Garner's Modern American Usage
Author: Bryan Garner
Publisher: Oxford University Press
Total Pages: 1007
Release: 2009-08-27
Genre: Language Arts & Disciplines
ISBN: 0195382757

A guide to proper American English word usage, grammar, pronunciation, and style features examples of good and bad usage from the media.

Sacred Possessions

Sacred Possessions
Author: Margarite Fernández Olmos
Publisher: Rutgers University Press
Total Pages: 328
Release: 1997
Genre: Religion
ISBN: 9780813523613

For review see: Joseph M. Murphy, in HAHR : The Hispanic American Historical Review, 78, 3 (August 1998); p. 495-496.

Mother of the Universe

Mother of the Universe
Author: Lex Hixon
Publisher: Quest Books
Total Pages: 244
Release: 1994-06-01
Genre: Religion
ISBN: 9780835607025

Those who love poetry will appreciate the wildly metaphysical, allegorical, and yet intensely honest and personal songs of the eighteenth-century poet and saint Ramprasad. These songs vividly present the mystery of the Feminine Divine, an intimate experience of the Mother, and a vast play of energy sustained by the Goddess Kali.