The Success Gurus

The Success Gurus
Author: Andrew Clancy
Publisher: Penguin
Total Pages: 351
Release: 2011-08-18
Genre: Business & Economics
ISBN: 1101517751

Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them? Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge. Soundview follows up its previous books (The Marketing Gurus, The Management Gurus, and The Sales Gurus) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published. Each book is represented by main points, key examples, best quotes, and more.

The Sales Gurus

The Sales Gurus
Author: Andrew Clancy
Publisher: Penguin
Total Pages: 321
Release: 2013-02-26
Genre: Business & Economics
ISBN: 1591845939

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.

The Marketing Gurus

The Marketing Gurus
Author: Chris Murray
Publisher: Penguin
Total Pages: 308
Release: 2006
Genre: Business & Economics
ISBN: 9781591841050

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Guru

Guru
Author: Narendra Raval
Publisher: Bloomsbury Publishing
Total Pages: 326
Release: 2018-08-18
Genre: Biography & Autobiography
ISBN: 938714688X

The journey of a boy that began from a little-known village of Mathak in Gujarat, India, culminated in the creation of East Africa's biggest business groups to straddle the industrial world of steel, cement, infrastructure and aviation. This is the inspiring story of Narendra Raval, endearingly known as 'Guru', who began from the most humble beginnings to reach the zenith of his career through tireless hard work, an inherent business acumen and sheer tenacity. His autobiography, in collaboration with his dear friend and colleague, Kailash Mota, traces four decades in the life of Guru Bhai Narendra Raval. It is hard to believe that the astute businessman, who successfully built a US$ 650 million industrial empire, began his work life as a young, teenage priest in Nairobi, Kenya. Today, Guru Bhai runs his business empire with more than 4,500 employees spread across East Africa. He was also featured among the top 50 richest men in the Forbes Africa 2015 list. A fascinating, awe-inspiring autobiography, A Long Walk to Success is a legacy of wisdom and guidance for young entrepreneurs inspiring to walk in Guru Bhai's footsteps.

The Management Gurus

The Management Gurus
Author: Chris Lauer
Publisher: Penguin
Total Pages: 292
Release: 2008-07-31
Genre: Business & Economics
ISBN: 144063761X

Insightful summaries of fifteen outstanding management books Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the most relevant and influential business books published each year. The company has won acclaim as the definitive selection service for business book readers. Following its successful first collection, The Marketing Gurus, Soundview has now compiled The Management Gurus, which includes summaries of fifteen management classics. One of them is a previously unpublished summary: Jack Welch and the 4 E?s of Leadership. Other featured books include: ? Winning with People by John Maxwell ? Judgment by Noel Tichy and Warren Bennis ? Managing Crises Before They Happen by Ian I. Mitroff These summaries distill thousands of pages about leadership, strategy, crisis management, organizational behavior, and more?perfect for busy executives and students.

Online Marketing Heroes

Online Marketing Heroes
Author: Michael Miller
Publisher: John Wiley & Sons
Total Pages: 341
Release: 2008-03-10
Genre: Computers
ISBN: 0470242043

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

Secrets of a Successful Mail Order Guru

Secrets of a Successful Mail Order Guru
Author: Ron Tepper
Publisher:
Total Pages: 248
Release: 1988-01-18
Genre: Business & Economics
ISBN:

Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.

Stripping the Gurus

Stripping the Gurus
Author: Geoffrey D. Falk
Publisher:
Total Pages: 536
Release: 2009-06
Genre: Biography & Autobiography
ISBN: 9780973620313

"Armed with wit, insight, and truly astonishing research, Falk utterly demolishes the notion of the enlightened guru who can lead devotees to nirvana.--John Horgan, author of "Rational Mysticism."

Lifestyle Gurus

Lifestyle Gurus
Author: Stephanie A. Baker
Publisher: John Wiley & Sons
Total Pages: 155
Release: 2020-01-16
Genre: Social Science
ISBN: 1509530207

The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

GuRu

GuRu
Author: RuPaul
Publisher: HarperCollins
Total Pages: 208
Release: 2018-10-23
Genre: Humor
ISBN: 0062863002

FOREWORD BY JANE FONDA A timeless collection of philosophies from renaissance performer and the world’s most famous shape-shifter RuPaul, whose sage outlook has created an unprecedented career for more than thirty-five years. GuRu is packed with more than 80 beautiful photographs that illustrate the concept of building the life you want from the outside in and the inside out. "You’re born naked and the rest is drag." As someone who has deconstructed life’s hilarious facade, RuPaul has broken "the fourth wall" to expand on the concept of mind, body, and spirit. This unique perspective has allowed RuPaul to break the shackles of self-imposed limitations, but reader beware, this is a daily practice that requires diligence and touchstones to keep you walking in the sunshine of the spirit. Once you’re willing to look beyond the identity that was given to you, a hidden world of possibilities will open its doors. Throughout the history of humans on this planet, there’ve always been shaman, seers, and mediums who are able to interpret both high and low frequencies and remind humans to look beyond the surface for the truth of who we really are. And who we really are is an extension of the power that created the universe (aka: God in drag). FYI: most people are not willing to hear or accept that. That is RuPaul’s secret for success, not only in show business, but in all aspects of life, especially in navigating the emotional landmines that inhibit most sweet, sensitive souls. If you think this book is just about "doing drag," you are sorely mistaken because for RuPaul, drag is merely a device to deactivate the identity-based ego and allow space for the unlimited.