The Spiral Of Silence And The Influentials
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Author | : Wolfgang Donsbach |
Publisher | : Routledge |
Total Pages | : 266 |
Release | : 2014-01-03 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136447849 |
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.
Author | : Gabriel Weimann |
Publisher | : SUNY Press |
Total Pages | : 390 |
Release | : 1994-01-01 |
Genre | : Social Science |
ISBN | : 9780791421413 |
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author | : Elisabeth Noelle-Neumann |
Publisher | : University of Chicago Press |
Total Pages | : 282 |
Release | : 1993-11-15 |
Genre | : Social Science |
ISBN | : 0226589366 |
Noelle-Newmann's classic on public opinion as a form of social control was originally published in German in 1980 and first published in English in 1984. This revised edition adds three new chapters to summarize ongoing research, new findings, and new developments. Annotation copyright by Book News, Inc., Portland, OR
Author | : Gabriel Weimann |
Publisher | : SUNY Press |
Total Pages | : 388 |
Release | : 1994-09-30 |
Genre | : Social Science |
ISBN | : 9780791421420 |
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author | : James Arthur Anderson |
Publisher | : Guilford Press |
Total Pages | : 276 |
Release | : 1996-05-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781572300835 |
This book provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences. Any claim to knowledge, the author explains, can be analyzed in terms of a series of characteristics: the object of its explanation, the explanatory form and evidentiary method employed, its characteristic explanations, the scope of its performance, and its consequences of value. From identifying basic epistemological questions to exploring the impact of the "knowledge industry" on society, the volume offers readers the analytical tools to understand, compare, and evaluate theories and their use both inside and outside the classroom. The book also includes a systematic analysis of communication's most influential theories and traces their genealogies across different content fields and disciplines.
Author | : Jennifer Brown |
Publisher | : Routledge |
Total Pages | : 545 |
Release | : 2011-10-19 |
Genre | : Art |
ISBN | : 1136626751 |
This book situates the complexity of violence within its broader context and covers a wide span of sexual violence including sexual harassment, bullying and murder as well as domestic violence.
Author | : Jorge Volpi Escalante |
Publisher | : |
Total Pages | : 0 |
Release | : 2010 |
Genre | : Literary Collections |
ISBN | : 9780974888187 |
"In Spite of teh Dark Silence," presents a biographical perspective on the tragic life of the poet and chemist Jorge Cuesta. Cuesta was one of the founders of Los Contemporáneos, an influential twentieth-century literary movement. The poetic voice of Cuesta's verses can be heard throughout, offering insights into the creative and destructive forces and impulses in his work that eventually led to a mental ward?and a shocking suicide at thirty-eight.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1378 |
Release | : 2022-06-10 |
Genre | : Computers |
ISBN | : 1668463083 |
Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Author | : Julian Jaynes |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 580 |
Release | : 2000-08-15 |
Genre | : Psychology |
ISBN | : 0547527543 |
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Author | : Katherine Miller |
Publisher | : McGraw-Hill Humanities/Social Sciences/Languages |
Total Pages | : 376 |
Release | : 2005 |
Genre | : Juvenile Nonfiction |
ISBN | : |
Providing a current and comprehensive discussion of influential theories in communication, this text portrays the strengths and weaknesses of each theory. Communication Theories helps students see where these theories fit in the broad scheme of social inquiry and generally guides students in the evaluation and critique of theories in order to reach a more sophisticated level of understanding. Although it emphasizes theories developed by communication scholars, Communication Theories also includes work developed outside the field that has strongly influenced the work of communication scholars. The second edition has been completely updated to include new or enhanced coverage of post-colonialism, critical race theory, new generation social penetration theory, and mass media reception theory.