The Social Media Reader

The Social Media Reader
Author: Michael Mandiberg
Publisher: NYU Press
Total Pages: 301
Release: 2012
Genre: Computers
ISBN: 0814763022

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership.Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labour, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

The New Media Reader

The New Media Reader
Author: Noah Wardrip-Fruin
Publisher: MIT Press
Total Pages: 872
Release: 2003-02-14
Genre: Social Science
ISBN: 9780262232272

A sourcebook of historical written texts, video documentation, and working programs that form the foundation of new media. This reader collects the texts, videos, and computer programs—many of them now almost impossible to find—that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II—when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared—and the emergence of the World Wide Web—when they entered the mainstream of public life. The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.

Social Media Metrics

Social Media Metrics
Author: Jim Sterne
Publisher: John Wiley & Sons
Total Pages: 265
Release: 2010-03-18
Genre: Business & Economics
ISBN: 047062258X

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

The Media Reader

The Media Reader
Author: Hugh Mackay
Publisher: SAGE
Total Pages: 452
Release: 1999-06-22
Genre: Social Science
ISBN: 9780761962502

`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists' - John Corner, University of Liverpool The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations. Divided into four parts: Mass Communications and the Modern World;

Socialnomics

Socialnomics
Author: Erik Qualman
Publisher: John Wiley & Sons
Total Pages: 322
Release: 2010-10-07
Genre: Business & Economics
ISBN: 0470901225

Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

The Gender and Media Reader

The Gender and Media Reader
Author: Mary Celeste Kearney
Publisher:
Total Pages: 0
Release: 2012
Genre: Mass media and culture
ISBN: 9780415993456

'The Gender and Media Reader' is an interdisciplinary anthology of the most influential writings in gender and media studies. It provides a useful tool for those interested in the development of gender and media studies, its primary topics, debates and theoretical approaches.

Approaches to Audiences

Approaches to Audiences
Author: Roger Dickinson
Publisher: Bloomsbury Academic
Total Pages: 318
Release: 1998
Genre: Social Science
ISBN: 9780340692257

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The Race and Media Reader

The Race and Media Reader
Author: Gilbert B. Rodman
Publisher:
Total Pages: 0
Release: 2014
Genre: Mass media and race relations
ISBN: 9780415801584

The Race and Media Reader provides a wide-ranging introduction to major issues and debates surrounding the role that the media plays in ongoing struggles around race and racism in the US today. The essays collected here come from a wide variety of disciplinary, theoretical, and methodological perspectives, and focus on a broad range of media practices, racial and ethnic populations, and historical moments. With concise introductory notes by Gilbert Rodman, these selections ask readers to take a critical stance on the media's role as one of the most powerful institutions involved in the creation and maintenance of problematic racial hierarchies, and to consider ways of thinking and acting that might bring us closer to a world where racism no longer exists.

Unlike us Reader : social media monopolies and their alternative

Unlike us Reader : social media monopolies and their alternative
Author: Geert Lovink
Publisher:
Total Pages: 384
Release: 2013
Genre: Internet
ISBN: 9789081857529

The Unlike Us Reader offers a critical examination of social media, bringing together theoretical essays, personal discussions, and artistic manifestos. How can we understand the social media we use every day, or consciously choose not to use? We know very well that monopolies control social media, but what are the alternatives? While Facebook continues to increase its user population and combines loose privacy restrictions with control over data, many researchers, programmers, and activists turn towards designing a decentralized future. Through understanding the big networks from within, be it by philosophy or art, new perspectives emerge. Unlike Us is a research network of artists, designers, scholars, activists, and programmers, with the aim to combine a critique of the dominant social media platforms with work on 'alternatives in social media', through workshops, conferences, online dialogues, and publications. Everyone is invited to be a part of the public discussion on how we want to shape the network architectures and the future of social networks we are using so intensely.

The Digital Media Reader

The Digital Media Reader
Author: Jonathan Bishop
Publisher: Lulu.com
Total Pages: 222
Release: 2017
Genre: Reference
ISBN: 1785180061

The Digital Media Reader combines a number of chapters relating to media practice, identity and culture, and society and politics. Its advantage over other textbooks is its focus on contemporary digital media and cultures. A significant number of the chapters relate to the hacktivist movement Anonymous and contemporary events like the Arab Spring and Citizen Journalism.