The Rulebook for Persuasion

The Rulebook for Persuasion
Author: Willow R.
Publisher: Xspurts.com
Total Pages: 177
Release: 2024-03-13
Genre: Language Arts & Disciplines
ISBN: 1779700113

for Ethical PracticesUnleash your potential and enhance your ability to persuade effectively with "The Rulebook for Persuasion: The Power to Influence with Impact." This comprehensive guide is a must-have tool for anyone who wants to master the art of persuasive communication, be it in a personal, professional, or a public speaking context.The book starts with delving into the power and significance of persuasion, giving a clear understanding of the basics and drawing a line between persuasion and manipulation. The guide stresses the important role persuasion plays in our everyday life, setting the stage for a journey towards becoming a more persuasive individual."The Rulebook for Persuasion" takes you through the essential principles that lay the foundation for effective persuasion — credibility, emotional appeal, and logical argumentation. You will discover the psychology behind persuasion, including the factors influencing decision-making processes and the role of emotions and suggestions.The book also unveils both verbal and non-verbal tools imperative for persuasion, touching on the impact of words, tone of voice, body language, and gestures in delivering your message. Delving deeper into communication skills, it explores active listening, conflict management, and the importance of building strong, trust-based relationships.The guide dynamically incorporates storytelling and metacommunication, teaching you how to script an engaging narrative that can effectively convey your ideas. Learn to utilize these skills in various scenarios like sales, public speaking, writing, online content creation, and advertising, making your audience more receptive to your ideas.Explore the realm of online persuasion, using strategies to craft compelling content and utilize social media and SEO for influence. The book culminates with a deep-dive into ethical persuasion, stressing the importance of understanding boundaries, advocating for honesty, transparency, and ethical practices.Whether you're a sales professional looking to enhance your pitch, a budding writer aiming to captivate audiences with compelling narratives, or an everyday individual aiming for more successful interactions, "The Rulebook for Persuasion: The Power to Influence with Impact" will be your trusty guide, equipping you to communicate and convince with confidence. Unfold your persuasive prowess now!

The SAGE Handbook of Persuasion

The SAGE Handbook of Persuasion
Author: James Price Dillard
Publisher: SAGE
Total Pages: 457
Release: 2013
Genre: Language Arts & Disciplines
ISBN: 1412983134

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Persuasion

Persuasion
Author: Daniel J. O′Keefe
Publisher: SAGE Publications
Total Pages: 591
Release: 2015-02-18
Genre: Language Arts & Disciplines
ISBN: 148331510X

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Influence

Influence
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
Total Pages: 434
Release: 1988
Genre: Business & Economics
ISBN:

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Age of Propaganda

Age of Propaganda
Author: Anthony R. Pratkanis
Publisher: Macmillan
Total Pages: 438
Release: 2001-03-14
Genre: Political Science
ISBN: 9780805074031

Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

Persuasion: History, Theory, Practice

Persuasion: History, Theory, Practice
Author: George Pullman
Publisher: Hackett Publishing
Total Pages: 434
Release: 2013-09-15
Genre: Language Arts & Disciplines
ISBN: 1624660975

George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.

The Art of Persuasion

The Art of Persuasion
Author: Juliet Erickson
Publisher: Yellow Kite
Total Pages: 201
Release: 2005-08-01
Genre: Self-Help
ISBN: 1444722417

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

To Punish or Persuade

To Punish or Persuade
Author: John Braithwaite
Publisher: State University of New York Press
Total Pages: 226
Release: 1985-06-30
Genre: Political Science
ISBN: 0791497372

In To Punish or Persuade, John Braithwaite declares that coal mine disasters are usually the result of corporate crime. He surveys 39 coal mine disasters from around the world, including 19 in the United States since 1960, and concludes that mine fatalities are usually not caused by human error or the unstoppable forces of nature. He shows that a combination of punitive and educative measures taken against offenders can have substantial effects in reducing injuries to miners. Braithwaite not only develops a model for determining the optimal mix of punishment and persuasion to maximize mine safety, but provides regulatory agencies in general with a model for mixing the two strategies to ensure compliance with the law. To Punish or Persuade looks at coal mine safety in the United States, Great Britain, Australia, France, Belgium, and Japan. It examines closely the five American coal mining companies with the best safety performance in the industry: U.S. Steel, Bethlehem Steel, Consolidation Coal Company, Island Creek Coal Company, and Old Ben Coal Company. It also takes a look at the safety record of unionized versus non-unionized mines and how safety regulation enforcement impacts productivity.

The Argument Handbook

The Argument Handbook
Author: K. J. Peters
Publisher: Broadview Press
Total Pages: 538
Release: 2018-11-15
Genre: Language Arts & Disciplines
ISBN: 1460406486

The Argument Handbook is a classroom text for first-year composition that is designed to help students understand complex rhetorical situations and navigate the process of transforming private thoughts into persuasive, public writing. The book is organized around three key lenses of argumentation that help students focus on the practical challenges of persuasive writing: invention, audience, and authority. Its modular organization makes it easier for students to find what they need and easier for instructors to assign the content that fits their course.