The Propaganda Techniques
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Author | : Henry T. Conserva |
Publisher | : AuthorHouse |
Total Pages | : 124 |
Release | : 2003-02-03 |
Genre | : Communication |
ISBN | : 1410704963 |
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.
Author | : Harold D. Lasswell |
Publisher | : MIT Press |
Total Pages | : 269 |
Release | : 1971-04-15 |
Genre | : Political Science |
ISBN | : 0262620189 |
A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Author | : Magedah Shabo |
Publisher | : Prestwick House Inc |
Total Pages | : 162 |
Release | : 2008 |
Genre | : Advertising |
ISBN | : 1580498744 |
Author | : Bradley Steffens |
Publisher | : Greenhaven Press, Incorporated |
Total Pages | : 40 |
Release | : 1992 |
Genre | : Juvenile Nonfiction |
ISBN | : 9780899080987 |
Presents opposing viewpoints on topics related to free speech, accompanied by critical thinking activities to help the reader discern fact from opinion and recognize propaganda techniques.
Author | : Harold D. Lasswell |
Publisher | : |
Total Pages | : 244 |
Release | : 2013-10 |
Genre | : Political Science |
ISBN | : 9781614275060 |
Reprint of an ed. published in New York in 1938 by Peter Smith.
Author | : Renee Hobbs |
Publisher | : Corwin Press |
Total Pages | : 233 |
Release | : 2011-07-12 |
Genre | : Education |
ISBN | : 1412981581 |
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Author | : Harold Dwight Lasswell |
Publisher | : |
Total Pages | : 233 |
Release | : 1972 |
Genre | : |
ISBN | : |
Author | : Chad Michael Malone |
Publisher | : |
Total Pages | : |
Release | : 2019 |
Genre | : |
ISBN | : |
Seven major propaganda deices used in advertising were examined and rated on scale of most to least successful. The techniques analyzed include the transfer, glittering generalities, bandwagon, plain folks, testimonial, card-stacking, and name-calling devices. Seven printed advertisements employing the use of each propaganda technique to sell an identical product categorized as an impulse buy were created, compared, and contrasted to develop a list rating each propaganda device's degree of success. This thesis develops a response to these propaganda devices as presents suggestions about the advantages and disadvantages of each technique as it relates to advertising. The research yielded the glittering generalities device as the most successful propaganda device and found the card-stacking device to be the least successful.
Author | : Ponk Vonsydow |
Publisher | : Createspace Independent Pub |
Total Pages | : 88 |
Release | : 2013-01-25 |
Genre | : Political Science |
ISBN | : 9781482072792 |
Propaganda. It's a big scary word that brings to mind Nazi or Communist regimes. But would it interest one to learn that the propaganda techniques are actually a turn of the century, all American invention and that propaganda was first used on peace time populations right here in the good old USA starting after WWI? Would it also interest one to discover that the propaganda techniques presently have been incorporated into all our public institutions, corporations, and mass media entertainment? Here one can learn exactly how the propaganda techniques work and other methods being used by advertisers and the mass media and after examining this booklet one may walk away with the ability to recognize propaganda when one sees it and never be fooled again.
Author | : Paul Baines |
Publisher | : SAGE |
Total Pages | : 896 |
Release | : 2019-11-25 |
Genre | : Social Science |
ISBN | : 1526486237 |
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context