Proceedings of the ... Conference of the American Academy of Advertising
| Author | : American Academy of Advertising. Conference |
| Publisher | : |
| Total Pages | : 282 |
| Release | : 2003 |
| Genre | : Advertising |
| ISBN | : |
The Proceedings Of The 2000 Conference Of The American Academy Of Advertising
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The Handbook of International Advertising Research
| Author | : Hong Cheng |
| Publisher | : John Wiley & Sons |
| Total Pages | : 574 |
| Release | : 2014-01-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1118378458 |
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Handbook of New Media
| Author | : Leah A Lievrouw |
| Publisher | : SAGE |
| Total Pages | : 500 |
| Release | : 2006-01-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781412918732 |
Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.
The Advertising Age Encyclopedia of Advertising
| Author | : John McDonough |
| Publisher | : Routledge |
| Total Pages | : 1754 |
| Release | : 2015-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1135949069 |
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Advertising, Promotion, and New Media
| Author | : Marla R. Stafford |
| Publisher | : Routledge |
| Total Pages | : 393 |
| Release | : 2015-03-26 |
| Genre | : Business & Economics |
| ISBN | : 1317477561 |
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Advertising: Principles and Practice
| Author | : Sandra Moriarty |
| Publisher | : Pearson Australia |
| Total Pages | : 577 |
| Release | : 2014-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1486009050 |
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Encyclopedia of Information Science and Technology, Second Edition
| Author | : Khosrow-Pour, Mehdi |
| Publisher | : IGI Global |
| Total Pages | : 5266 |
| Release | : 2008-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1605660272 |
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Handbook of Research on New Media Applications in Public Relations and Advertising
| Author | : Esiyok, Elif |
| Publisher | : IGI Global |
| Total Pages | : 572 |
| Release | : 2020-08-07 |
| Genre | : Business & Economics |
| ISBN | : 1799832031 |
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Performing Capital
| Author | : R. Aitken |
| Publisher | : Springer |
| Total Pages | : 249 |
| Release | : 2007-10-01 |
| Genre | : Political Science |
| ISBN | : 023060708X |
This books reviews forms of capital 'popular finance' and argues that it is important, as a site at which capital is visible not as a macro-structural reality but as a category itself, which needs to be made and performed in the spaces where is does not already exist. 'Culture' is used to intervene into everyday spaces to develop capital there.
Integrated Marketing Communication
| Author | : Jerry Kliatchko |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 135 |
| Release | : 2019-10-29 |
| Genre | : Social Science |
| ISBN | : 1527542394 |
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
