The Power Of Communication
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| Author | : Helio Fred Garcia |
| Publisher | : Pearson Education |
| Total Pages | : 332 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 013288884X |
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
| Author | : Manuel Castells |
| Publisher | : Oxford University Press |
| Total Pages | : 623 |
| Release | : 2013-08-29 |
| Genre | : Business & Economics |
| ISBN | : 0199681937 |
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
| Author | : Alejandra Dubcovsky |
| Publisher | : Harvard University Press |
| Total Pages | : 298 |
| Release | : 2016-04-04 |
| Genre | : History |
| ISBN | : 0674660188 |
Alejandra Dubcovsky maps channels of information exchange in the American South, exploring how colonists came into possession of knowledge in a region that lacked a regular mail system or a printing press until the 1730s. She describes ingenious oral networks, and she uncovers important lessons about the nexus of information and power.
| Author | : Henry H. Calero |
| Publisher | : Silver Lake Publishing |
| Total Pages | : 315 |
| Release | : 2005 |
| Genre | : Body language |
| ISBN | : 1563437880 |
Anyone who can successfully read people can communicate and hold power.
| Author | : Miles L. Patterson |
| Publisher | : ARESTA |
| Total Pages | : 223 |
| Release | : 2011 |
| Genre | : Body language |
| ISBN | : 8493787086 |
| Author | : Mark Weiner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 274 |
| Release | : 2006-06-12 |
| Genre | : Business & Economics |
| ISBN | : 0787985996 |
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
| Author | : James Curran |
| Publisher | : Routledge |
| Total Pages | : 321 |
| Release | : 2012-12-06 |
| Genre | : Social Science |
| ISBN | : 1134900376 |
Media and Power addresses three key questions about the relationship between media and society. *How much power do the media have? *Who really controls the media? *What is the relationship between media and power in society? In this major new book, James Curran reviews the different answers which have been given, before advancing original interpretations in a series of ground-breaking essays. This book also provides a guided tour of the major debates in media studies. What part did the media play in the making of modern society? How did 'new media' change society in the past? Will radical media research recover from its mid-life crisis? Is public service television the dying product of the nation in an age of globalization? Media and Power provides both a clear introduction to media research and an innovative analysis of media power.
| Author | : Christopher R. Agnew |
| Publisher | : Cambridge University Press |
| Total Pages | : 295 |
| Release | : 2019-02-28 |
| Genre | : Psychology |
| ISBN | : 1107192617 |
An outline of how power, an inherent feature of social interactions, operates and affects close relationships.
| Author | : Marwan M. Kraidy |
| Publisher | : Routledge |
| Total Pages | : 304 |
| Release | : 2012-11-27 |
| Genre | : Social Science |
| ISBN | : 113623831X |
This book re-visits how we think about communication and power in the global era. It takes stock of the last fifty years of scholarship, maps key patterns and concepts and sets an agenda for theory and research. The book addresses such questions as: How are national and cultural identities re-fashioned and expressed in the global era? How can we best understand the emergence of multiple and sometimes antagonistic modernities worldwide? How are political struggles fought and communicated on the local-national-global nexus? How do we integrate emerging media environments in global communication studies? Bringing together essays from a range of internationally renowned scholars, this book will be useful to undergraduate and postgraduate students on Media and Communication Studies courses, particularly those studying globalisation and global media. Contributors: Hector Amaya Paula Chakravartty Andrew Crocco Myria Georgiou Le Han Anikó Imre Koichi Iwabuchi Marwan M. Kraidy Sara Mourad Patrick D. Murphy Tarik Sabry Paddy Scannell Piotr M. Szpunar Guobin Yang Barbie Zelizer
| Author | : Eric Douglas |
| Publisher | : |
| Total Pages | : 300 |
| Release | : 2001 |
| Genre | : Business communication |
| ISBN | : 9780971520004 |
