The Pirate Inside
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| Author | : Adam Morgan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 373 |
| Release | : 2011-03-10 |
| Genre | : Business & Economics |
| ISBN | : 1119995612 |
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
| Author | : Tendayi Viki |
| Publisher | : Unbound Publishing |
| Total Pages | : 145 |
| Release | : 2020-05-14 |
| Genre | : Business & Economics |
| ISBN | : 1783528958 |
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.
| Author | : Minna Lacey |
| Publisher | : Usborne Books |
| Total Pages | : 14 |
| Release | : 2013 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 9781409531715 |
Shows life on board a pirate ship.
| Author | : John "Chumbucket" Baur |
| Publisher | : Citadel Press |
| Total Pages | : 260 |
| Release | : 2008 |
| Genre | : Humor |
| ISBN | : 9780806530703 |
The authors of "Pirattitude" return with a book that will allow every scallywag, saucy wench, or landlubber to get in touch with his or her inner pirate.
| Author | : Adam Morgan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 364 |
| Release | : 2009-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0470527757 |
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
| Author | : Charles Reasoner |
| Publisher | : |
| Total Pages | : 12 |
| Release | : 2010 |
| Genre | : Board books |
| ISBN | : 9781741843521 |
Amazing die -cut board books that take the reader on exciting adventures through the inside of a Pirate Ship and a Princess Castle . Each turn of the page reveals a different area to explore, with incredibly de tailed illustrations that will keep children enthralled for hours! The young reader is also encouraged to spot the special character on each page.
| Author | : Fisher-PriceTM |
| Publisher | : Studio Fun International |
| Total Pages | : 0 |
| Release | : 2008-02-12 |
| Genre | : Juvenile Fiction |
| ISBN | : 9780794414467 |
This unique Fisher-Price book helps kids find out what’s inside a world of adventure with the turn of large die-cut pages throughout. Colorful large board book reveals what is inside five different exciting places. Dozens of labels teach over 250 words. The Fisher-Price gang become pirates, perform in a circus, ride dinosaurs, live in a castle, and experience the Old West. Kids turn the page in every spread to reveal what’s inside the location being featured – all of the stuff on a pirate ship, everything under the big top at the circus, all of the fun things to be found in the times of the dinosaurs, the cool things inside of a castle and all of the places from the Old West. • Kids turn the die-cut page to see what’s inside each place • Locations include the pirate ship, circus, prehistoric cave, old western town and a castle. • Over 250 object labels and busy scenes make this book an interactive vocabulary-builder. • Educational value of the FP Lift-the-Flap successful format: - Busy, colorful pages offer many new things to discover every time the books are opened. - Bold labels enforce vocabulary-building and early word/object recognition. - Every book is packed with early learning concepts (counting, colors, matching, action words, shapes, etc) - Engaging, interactive formats encourage discovery and imagination.
| Author | : Tricia Levenseller |
| Publisher | : Macmillan |
| Total Pages | : 320 |
| Release | : 2017-02-28 |
| Genre | : Juvenile Fiction |
| ISBN | : 1250095964 |
A 17-year-old pirate captain INTENTIONALLY allows herself to get captured by enemy pirates in this thrilling YA adventure from debut author Tricia Levenseller.
| Author | : Mary Quattlebaum |
| Publisher | : Little, Brown Books for Young Readers |
| Total Pages | : 36 |
| Release | : 2017-01-04 |
| Genre | : Juvenile Fiction |
| ISBN | : 136800444X |
Bad Bart is the biggest, burliest boy pirate in the Atlantic. Mean Mo is the maddest, mightiest girl pirate in the Pacific. When they meet in the middle, it's a no-holds-barred contest to see who is the best pirate in the world. They test who is brave enough to swim with sharks, who is strong enough to throw a cannonball, who can eat the most hard tack, and who has collected the most treasure. Again and again their respective crews proclaim, "Tie!" Bad Bart and Mean Mo stare each other down and . . . fall head over heads in love! This epic tale of the union of two pirate captains is told in seadog lingo and illustrated with of knockout oceanic battles.
| Author | : Peter Eichstaedt |
| Publisher | : Chicago Review Press |
| Total Pages | : 237 |
| Release | : 2010-10-01 |
| Genre | : True Crime |
| ISBN | : 1569767742 |
In 2009, the United States was hit broadside by Somali pirates who attempted to capture the U.S. flag ship Maersk Alabama. Suddenly, the pirates were no longer a distant menace. They had thrust themselves onto the American stage. Are the Somali pirates a legion of desperate fisherman attacking cargo ships and ocean cruisers to reclaim their waters? Or is piracy connected to crime networks and the madness that grips Somalia? What threats do pirates pose to international security? To answer these questions, Peter Eichstaedt crisscrosses East Africa, meeting with pirates both in and out of prisons, talking with them about their lives, tactics, and motives. Ultimately, he comes face-to-face with a former fighter with Somalia's brutal Islamic al-Shabaab militia. He discovers that piracy is a symptom of a much deeper problem: Somalia itself. Pirate State explores the links between the pirates, global financiers, and extremists who control southern Somalia and whose influence extends across the Gulf of Aden into Yemen and connects to extremists in Pakistan and Afghanistan. The Somali pirates are desperate and dangerous men who will do just about anything for money, and Pirate State argues that turning a blind eye to piracy and the problems of Somalia is inviting a disaster of horrific proportions.
