The Owned
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Author | : Taulbee Jackson |
Publisher | : Archway Publishing |
Total Pages | : 239 |
Release | : 2013-07 |
Genre | : Business & Economics |
ISBN | : 1480801194 |
"The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. It's the marketer's field manual for today's two-way, real-time media environment. "In this remarkable - and remarkably useful - book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book you'll keep on your desk forever (or at least until they have time to write the 2nd edition)." -Jay Baer - Convince & Convert "Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do." -Michael Grimes, VP, Omni-Channel Marketing at Finish Line "Everything in this book just makes so much sense! If the words "content" or "marketing" are anywhere in your job description do yourself a favor and read it cover to cover." -Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Author | : Anneke Jacob |
Publisher | : |
Total Pages | : 244 |
Release | : 2009-11-01 |
Genre | : |
ISBN | : 9781936173587 |
Author | : Aaron Perzanowski |
Publisher | : MIT Press |
Total Pages | : 262 |
Release | : 2018-03-16 |
Genre | : Law |
ISBN | : 0262535246 |
An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.
Author | : Henry Hansmann |
Publisher | : Harvard University Press |
Total Pages | : 385 |
Release | : 2009-07-01 |
Genre | : Business & Economics |
ISBN | : 0674038304 |
The investor-owned corporation is the conventional form for structuring large-scale enterprise in market economies. But it is not the only one. Even in the United States, noncapitalist firms play a vital role in many sectors. Employee-owned firms have long been prominent in the service professions--law, accounting, investment banking, medicine--and are becoming increasingly important in other industries. The buyout of United Airlines by its employees is the most conspicuous recent instance. Farmer-owned produce cooperatives dominate the market for most basic agricultural commodities. Consumer-owned utilities provide electricity to one out of eight households. Key firms such as MasterCard, Associated Press, and Ace Hardware are service and supply cooperatives owned by local businesses. Occupant-owned condominiums and cooperatives are rapidly displacing investor-owned rental housing. Mutual companies owned by their policyholders sell half of all life insurance and one-quarter of all property and liability insurance. And nonprofit firms, which have no owners at all, account for 90 percent of all nongovernmental schools and colleges, two-thirds of all hospitals, half of all day-care centers, and one-quarter of all nursing homes. Henry Hansmann explores the reasons for this diverse pattern of ownership. He explains why different industries and different national economies exhibit different distributions of ownership forms. The key to the success of a particular form, he shows, depends on the balance between the costs of contracting in the market and the costs of ownership. And he examines how this balance is affected by history and by the legal and regulatory framework within which firms are organized. With noncapitalist firms now playing an expanding role in the former socialist countries of Eastern Europe and Asia as well as in the developed market economies of the West, The Ownership of Enterprise will be an important book for business people, policymakers, and scholars.
Author | : Joshua A. T. Fairfield |
Publisher | : Cambridge University Press |
Total Pages | : 261 |
Release | : 2017-07-10 |
Genre | : Law |
ISBN | : 1107159350 |
Owned provides a legal analysis of the legal, social, and technological developments that have driven an erosion of property rights in the digital context.
Author | : United States. Census Bureau. 16th Census, 1940 |
Publisher | : |
Total Pages | : 146 |
Release | : 1944 |
Genre | : |
ISBN | : |
Author | : Nick Burcher |
Publisher | : Kogan Page Publishers |
Total Pages | : 296 |
Release | : 2012-03-03 |
Genre | : Business & Economics |
ISBN | : 0749465638 |
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Author | : Jerold S. Kayden |
Publisher | : John Wiley & Sons |
Total Pages | : 366 |
Release | : 2000-11-10 |
Genre | : Architecture |
ISBN | : 9780471362579 |
In New York - wie auch in vielen anderen Großstädten - wächst die Zahl der öffentlichen Plätze, die Privatpersonen gehören und auch privat betrieben werden. Als Gegenleistung für die Schaffung dieser Plätze und Einrichtungen, erhalten die Erbauer von der Stadt Sonderkonzessionen (in der Regel für die Gebäudehöhe). Dieses Buch dokumentiert und beschreibt anhand von Fotos, Lageplänen und Karten über 300 öffentliche Plätze in New York, die in privater Hand sind. Zu den bekanntesten zählen u.a. das Trump Tower Atrium, die Sony Arkade und die Citicorp Mall. Jede Beschreibung enthält Informationen zu Größe, Fertigstellungsdatum, Architekten/Landschaftsarchitekten, Gebäudeeigentümer, Öffnungszeiten und Lage. Zu den Abbildungen gehört jeweils ein Foto sowie eine maßstabsgetreue Zeichnung, die verdeutlichen, wie sich der Bau in die angrenzende Gebäude-/Straßenlandschaft einpaßt. (y05/00)
Author | : |
Publisher | : |
Total Pages | : 256 |
Release | : 1941 |
Genre | : Agriculture |
ISBN | : |
Author | : Tammy Walsh |
Publisher | : |
Total Pages | : 228 |
Release | : 2020-10-06 |
Genre | : |
ISBN | : |
Abducted by aliens and bound for a breeding zoo.I thought things couldn't get any worse... I was abducted by aliens.Yep, you heard me right.Aliens.But they're not little green men.They're gorgeous creatures called Titans.Heaven help me.Hard. Callous. Cruel.That's how the crew describe their captain.After their attempted mutiny, he comes to me for aid.Help him recover from their poison and he'll return me to Earth.There's just one catch.Healing requires the use of my body for one whole night.If I give him what he needs, will he keep his word?And will sleeping with him make me his fated mate for all time?Owned by the Alien is a full-length, standalone alien sci-fi romance. It features a possessive alpha alien in intense, steamy scenes with his human mate. There are no cliffhangers or cheating, and a happily ever after is guaranteed!