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| Author | : Bernard Jaworski |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 285 |
| Release | : 2020-08-03 |
| Genre | : Business & Economics |
| ISBN | : 183982686X |
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
| Author | : Bernard Jaworski |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 304 |
| Release | : 2020-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1839826843 |
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
| Author | : Bernard Jaworski |
| Publisher | : Emerald Publishing Limited |
| Total Pages | : 0 |
| Release | : 2020-08-03 |
| Genre | : Business & Economics |
| ISBN | : 9781839826870 |
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
| Author | : Jeanne Liedtka |
| Publisher | : Columbia University Press |
| Total Pages | : 153 |
| Release | : 2019-04-30 |
| Genre | : Business & Economics |
| ISBN | : 0231547544 |
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
| Author | : Eli Schwartz |
| Publisher | : Houndstooth Press |
| Total Pages | : 262 |
| Release | : 2021-03-30 |
| Genre | : |
| ISBN | : 9781544519579 |
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
| Author | : D. Keith Pigues |
| Publisher | : John Wiley & Sons |
| Total Pages | : 502 |
| Release | : 2010-08-13 |
| Genre | : Business & Economics |
| ISBN | : 0470768517 |
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
| Author | : Cliff Lerner |
| Publisher | : Clifford Ventures Corp. |
| Total Pages | : 315 |
| Release | : 2017-11-07 |
| Genre | : Business & Economics |
| ISBN | : 1619617692 |
'BEST STARTUP BOOKS OF ALL TIME' by Benzinga 'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
| Author | : Adam Coffey |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2024-08-27 |
| Genre | : Business & Economics |
| ISBN | : |
New rules. New playbook. Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019. Adam Coffey knows the rapidly evolving PE game isn't won with outdated tactics. In this revised and expanded edition, Coffey puts his unmatched experience as a CEO coach at your disposal, helping you start competing with confidence. The new information on working with consultants alone makes this edition a game changer. Featuring expanded sections, updated data, and refined strategies of added relevance to today's financial, global, and cultural realities, The Private Equity Playbook continues to prepare you to play and win for years to come.
| Author | : Andrew Lee Miller |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2022-07-27 |
| Genre | : Business & Economics |
| ISBN | : |
50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
| Author | : Dennis Meadows |
| Publisher | : Chelsea Green Publishing |
| Total Pages | : 193 |
| Release | : 2016 |
| Genre | : Business & Economics |
| ISBN | : 1603586768 |
"The simple, interactive exercises in The Climate Change Playbook can help citizens better understand climate change, diagnose its causes, anticipate its future consequences, and effect constructive change. Adapted from The Systems Thinking Playbook, the twenty-two games are now specifically relevant to climate-change communications and crafted for use by experts, advocates, and educators. Illustrated guidelines walk leaders through setting each game up, facilitating it, and debriefing participants. Users will find games that are suitable for a variety of audiences--whether large and seated, as in a conference room, or smaller and mobile, as in a workshop, seminar, or meeting.
