Pioneering New Serials Frontiers: From Petroglyphs to Cyberserials represents the proceedings from the North American Serials Interest Group's annual conference held at the University of New Mexico in Albuquerque. From librarians, publishers, vendors, and scholars, this collection provides many perspectives on the issues and problems facing everyone involved in producing, maintaining, and using journal literature. You will gain insight, ideas, and some practical skills for dealing with the changing world of serials. Pioneering New Serials Frontiers includes presentations from the conference's plenary sessions, the discussions from concurrent sessions, and the summary reports of each of the preconferences and workshops. Just as the attendees did, you'll have the opportunity to acquire specialized knowledge of standards for Electronic Data Exchange and to develop new skills as risktakers. You'll also learn the answers to these questions: How do you manage the ever-growing and increasingly complex arena of electronic serials? What does the serialist need to know about copyright issues and electronic product licensing? How does one evaluate and select Internet resources--and once selected, how are they cataloged and maintained? What is the role of the paper-based journal . . . from a publisher's perspective? How is electronic publishing making inroads in scholarly publishing? How should we bridge the gap between the Internet and libraries? What's the best way to educate and retrain serialists for change? Whether you were in attendance at this conference or not, Pioneering New Serials Frontiers is the resource that recaps all that transpired. From technical service concerns and customer relations to management strategies and working with the Web, the variety of topics covered in this book helps confirm that today's serialist must contend with and manage new formats, new standards, and new technologies.