The Mass Media and Latino Politics

The Mass Media and Latino Politics
Author: Federico Subervi-Velez
Publisher: Routledge
Total Pages: 547
Release: 2009-03-04
Genre: Language Arts & Disciplines
ISBN: 1135599211

The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.

Marketing to American Latinos

Marketing to American Latinos
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
Total Pages: 380
Release: 2000
Genre: Business & Economics
ISBN: 9780967143927

CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.

Latino Americans and Political Participation

Latino Americans and Political Participation
Author: Sharon Ann Navarro
Publisher: Bloomsbury Publishing USA
Total Pages: 346
Release: 2004-11-23
Genre: Social Science
ISBN: 1851095284

An examination by distinguished Latino/a scholars of the increasing influence of 37 million Latino/a Americans on U.S. electoral and social movements. Latino Americans and Political Participation examines Latino/a American political behavior, covering both electoral and other political issues. The essays provide thorough accounts of the relevant people, places, and events and provide a broad overview of Latino/a political participation in the United States. The information is accessible to individuals new to the topic, but there is extensive coverage to satisfy experienced researchers as well. The volume is rich with case studies and contains information on important political figures, key political events, and a guide to supplementary literature and resources. Contributors include prominent Latino/a scholars who provide a thorough review of the academic literature on such subjects as political demography, protest politics, interest groups, social movement participation, and political representation in national, state, local, and community-level politics.

Media Management

Media Management
Author: Jan Wicks LeBlanc
Publisher: Routledge
Total Pages: 337
Release: 2014-04-04
Genre: Business & Economics
ISBN: 113561959X

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Media Management in the Age of Giants

Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher: UNM Press
Total Pages: 416
Release: 2012
Genre: Journalism
ISBN: 0826351638

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

News for All the People: The Epic Story of Race and the American Media

News for All the People: The Epic Story of Race and the American Media
Author: Juan González
Publisher: Verso Books
Total Pages: 463
Release: 2011-10-31
Genre: History
ISBN: 1844676870

A landmark narrative history of American media that puts race at the center of the story. Here is a new, sweeping narrative history of American news media that puts race at the center of the story. From the earliest colonial newspapers to the Internet age, America’s racial divisions have played a central role in the creation of the country’s media system, just as the media has contributed to—and every so often, combated—racial oppression. News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination through their coverage. And it chronicles the influence federal media policies exerted in such conflicts. It depicts the struggle of Black, Latino, Asian, and Native American journalists who fought to create a vibrant yet little-known alternative, democratic press, and then, beginning in the 1970s, forced open the doors of the major media companies. The writing is fast-paced, story-driven, and replete with memorable portraits of individual journalists and media executives, both famous and obscure, heroes and villains. It weaves back and forth between the corporate and government leaders who built our segregated media system—such as Herbert Hoover, whose Federal Radio Commission eagerly awarded a license to a notorious Ku Klux Klan organization in the nation’s capital—and those who rebelled against that system, like Pittsburgh Courier publisher Robert L. Vann, who led a remarkable national campaign to get the black-face comedy Amos ’n’ Andy off the air. Based on years of original archival research and up-to-the-minute reporting and written by two veteran journalists and leading advocates for a more inclusive and democratic media system, News for All the People should become the standard history of American media.

Latinos in the American Political System

Latinos in the American Political System
Author: Jessica L. Lavariega Monforti
Publisher: Bloomsbury Publishing USA
Total Pages: 625
Release: 2019-03-14
Genre: Social Science
ISBN:

This encyclopedia provides a comprehensive overview of the evolution of Hispanic Americans engaged in U.S. politics, from increased visibility as governors and other lawmakers at the local, state, and federal levels to their growing importance as a voting constituency. This encyclopedia comprehensively surveys the evolution of Latina/o engagement in US politics as voters, candidates, lawmakers, and public officials. It is an authoritative resource for public library patrons, high school students, and undergraduates in a variety of curricular studies, including political science, civics, American history, and Latino studies. The set's A–Z entries were carefully selected and crafted to ensure thorough coverage of all of the individuals, organizations, cultural forces, political issues, and legal decisions that have combined to elevate the role of Latinos at the polls, on the campaign trail, in Washington, and in mayors' offices, city councils, school boards, and statehouses all across the country. In-depth essays on the rising prominence of Latino Americans as voters, candidates, public officials, lawmakers, and opinion leaders will provide further context for understanding their impact on modern U.S. political processes and institutions from the perspective of liberals and conservatives alike.