The Multimodal Rhetoric of Humour in Saudi Media Cartoons

The Multimodal Rhetoric of Humour in Saudi Media Cartoons
Author: Wejdan Alsadi
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 198
Release: 2021-02-22
Genre: Language Arts & Disciplines
ISBN: 1501509845

Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.

The Multimodal Rhetoric of Humour in Saudi Media Cartoons

The Multimodal Rhetoric of Humour in Saudi Media Cartoons
Author: Wejdan Alsadi
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 186
Release: 2021-02-22
Genre: Language Arts & Disciplines
ISBN: 150150990X

Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.

A Philosophical Exploration of the Humanities and Social Sciences

A Philosophical Exploration of the Humanities and Social Sciences
Author: Giorgio Baruchello
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 619
Release: 2022-11-07
Genre: Philosophy
ISBN: 3110760010

Humor has been praised by philosophers and poets as a balm to soothe the sorrows that outrageous fortune’s slings and arrows cause inevitably, if not incessantly, to each and every one of us. In mundane life, having a sense of humor is seen not only as a positive trait of character, but as a social prerequisite, without which a person’s career and mating prospects are severely diminished, if not annihilated. However, humor is much more than this, and so much else. In particular, humor can accompany cruelty, inform it, sustain it, and exemplify it. Therefore, in this book, we provide a comprehensive, reasoned exploration of the vast literature on the concepts of humor and cruelty, as these have been tackled in Western philosophy, humanities, and social sciences, especially psychology. Also, the apparent cacophony of extant interpretations of these two concepts is explained as the inevitable and even useful result of the polysemy inherent to all common-sense concepts, in line with the understanding of concepts developed by M. Polanyi in the 20th century. Thus, a thorough, nuanced grasp of their complex mutual relationship is established, and many platitudes affecting today's received views, and scholarship, are cast aside.

Fictive questions in the Zhuangzi

Fictive questions in the Zhuangzi
Author: Mingjian Xiang
Publisher: John Benjamins Publishing Company
Total Pages: 222
Release: 2023-05-15
Genre: Language Arts & Disciplines
ISBN: 9027250030

Rhetoric is intimately related to interaction and cognition. This book explores the cognitive underpinnings of rhetoric by presenting a case study of the rhetorical use of interactional structures, namely expository questions and rhetorical questions, in the classical Chinese tradition. Such questions are generally meant to evoke silent answers in the addressee’s mind, thereby involving a fictive type of interaction. The book analyzes fictive questions as intersubjective mixed viewpoint constructions, involving a viewpoint blend of the perspectives of the writer, the assumed prospective readers, and possibly also that of the discourse characters. The analysis further shows that in addition to attention, other late developing human capacities such as mental simulation and perspective taking also have a pivotal role to play in rhetoric, on the basis of which a simulation-based rhetorical model of persuasion is proposed to account for meaning construction in rhetorical practices. The book will influence our understanding of rhetorical practices outside the Western tradition but within the framework of cognitive semantics.

Studies in Political Humour

Studies in Political Humour
Author: Villy Tsakona
Publisher: John Benjamins Publishing
Total Pages: 301
Release: 2011
Genre: Language Arts & Disciplines
ISBN: 9027206376

If politics is a serious matter and humour a funny one, this volume investigates how and why the boundaries between the two are blurred: politics can be represented in a humorous manner and humour can have a serious intent. It shows how political humour can be manipulated in public debates or become an integral part of postmodern art.

Linguistic Theories of Humor

Linguistic Theories of Humor
Author: Salvatore Attardo
Publisher: Walter de Gruyter
Total Pages: 449
Release: 2010-01-13
Genre: Language Arts & Disciplines
ISBN: 3110219026

So this English professor comes into class and starts talking about the textual organization of jokes, the taxonomy of puns, the relations between the linguistic form and the content of humorous texts, and other past and current topics in language- based research into humor. At the end he stuffs all the various approaches to verbal humor into linguistic theory as a whole. Nobody gets it, see, so he tells them to buy the book.

Imaginary Languages

Imaginary Languages
Author: Marina Yaguello
Publisher: MIT Press
Total Pages: 349
Release: 2022-04-19
Genre: Language Arts & Disciplines
ISBN: 0262368129

An exploration of the practice of inventing languages, from speaking in tongues to utopian schemes of universality to the discoveries of modern linguistics. In Imaginary Languages, Marina Yaguello explores the history and practice of inventing languages, from religious speaking in tongues to politically utopian schemes of universality to the discoveries of modern linguistics. She looks for imagined languages that are autonomous systems, complete unto themselves and meant for communal use; imaginary, and therefore unlike both natural languages and historically attested languages; and products of an individual effort to lay hold of language. Inventors of languages, Yaguello writes, are madly in love: they love an object that belongs to them only to the extent that they also share it with a community. Yaguello investigates the sources of imaginary languages, in myths, dreams, and utopias. She takes readers on a tour of languages invented in literature from the sixteenth to the twentieth century, including that in More’s Utopia, Leibniz’s “algebra of thought,” and Bulwer-Lytton’s linguistic fiction. She examines the linguistic fantasies (or madness) of Georgian linguist Nikolai Marr and Swiss medium Hélène Smith; and considers the quest for the true philosophical language. Yaguello finds two abiding (and somewhat contradictory) forces: the diversity of linguistic experience, which stands opposed to unifying endeavors, and, on the other hand, features shared by all languages (natural or not) and their users, which justifies the universalist hypothesis. Recent years have seen something of a boom in invented languages, whether artificial languages meant to facilitate international communication or imagined languages constructed as part of science fiction worlds. In Imaginary Languages (an updated and expanded version of the earlier Les Fous du langage, published in English as Lunatic Lovers of Language), Yaguello shows that the invention of language is above all a passionate, dizzying labor of love.

Multimodality and Genre

Multimodality and Genre
Author: J. Bateman
Publisher: Springer
Total Pages: 331
Release: 2008-04-17
Genre: Language Arts & Disciplines
ISBN: 023058232X

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Multimodal Metaphor

Multimodal Metaphor
Author: Charles Forceville
Publisher: Walter de Gruyter
Total Pages: 487
Release: 2009
Genre: Language Arts & Disciplines
ISBN: 3110205157

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

Humor and Horror

Humor and Horror
Author: Lena Straßburger
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 234
Release: 2022-03-07
Genre: Language Arts & Disciplines
ISBN: 3110764806

Despite their opposite emotional effects, humor and horror are highly similar phenomena. They both can be traced back to (the detection, resolution, and emotional elaboration of) incongruities, understood as semantic violations through unexpected combinations of oppositional information. However, theoretical and experimental comparisons between humor and resolvable incongruities that elicit other emotions than exhilaration have been lacking so far. To gain more insights into the linguistic differences between humor and horror and the cognitive real-time processing of both, a main concern of this book is to discuss the transferability of linguistic humor theories to a systematic horror investigation and directly compare self-paced reading times (SPR), facial actions (FACS), and event-related brain potentials (ERP) of normed minimal quadruplets with frightening and humorous incongruities as well as (in)coherent stimuli. The results suggest that humor and horror share cognitive resources to detect and resolve incongruities. To better distinguish humor from neighboring phenomena, this book refines current humor theories by incorporating humor and horror in a cognitive incongruity processing model.