The Mobile Revolution
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| Author | : Dan Steinbock |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 324 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780749448509 |
In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.
| Author | : Tim Hayden |
| Publisher | : Pearson Education |
| Total Pages | : 201 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 0789751542 |
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
| Author | : Aguado, Juan Miguel |
| Publisher | : IGI Global |
| Total Pages | : 467 |
| Release | : 2015-09-21 |
| Genre | : Technology & Engineering |
| ISBN | : 1466688394 |
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
| Author | : Vivien Foster |
| Publisher | : World Bank Publications |
| Total Pages | : 311 |
| Release | : 2011-06-23 |
| Genre | : Technology & Engineering |
| ISBN | : 0821384546 |
Africa's ICT Infrastructure reviews how the investment in the sector has been financed and how the structure of the market has changed since the liberalization process started. It looks at the role of both private and public institutions as sources of financing for the sector and charts the emergence of investors from developing countries in leading the expansion of the sector across the region. --
| Author | : Olaf Swantee |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 216 |
| Release | : 2016-08-03 |
| Genre | : Business & Economics |
| ISBN | : 074947940X |
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
| Author | : Sankar Krishnan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 192 |
| Release | : 2014-05-19 |
| Genre | : Business & Economics |
| ISBN | : 1118914244 |
Today's tech-savvy consumers are demanding a more personal customer experience from their banks, and banks are discovering that mobile services deliver individualized, tailored experiences better than any other technology. The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. Written by Sankar Krishnan—a career banker and noted financial services industry thought leader—The Power of Mobile Banking includes strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets. Krishnan also shows how bankers can make their products and services relevant to a new generation of digital natives. Krishnan explores the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce, which holds the potential for new and profitable ways for banks to engage with consumers. The Power of Mobile Banking outlines the practical aspects of adapting to a mobile banking strategy and shows how to put the right players in place to ensure the technology works seamlessly. Once in place, a great mobile system delivers excellent service and benefits to users, as well as real value and unique features that cement customer loyalty. The book also offers advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market. Krishnan includes a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. The time for retail banking to prepare for the new paradigm is now and The Power of Mobile Banking is the guide for professionals who want to adapt, evolve, and succeed in this new mobile-driven world.
| Author | : Michael J. Saylor |
| Publisher | : Hachette+ORM |
| Total Pages | : 225 |
| Release | : 2013-05-28 |
| Genre | : Technology & Engineering |
| ISBN | : 0306822989 |
In the tradition of international bestsellers, Future Shock and Megatrends, Michael J. Saylor, CEO of MicroStrategy, brings TheMobile Wave, a ground-breaking analysis of the impact of mobile intelligence -- the fifth wave of computer technology. The Mobile Waveargues that the changes brought by mobile computing are so big and widespread that it's impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life. With the perspective of a historian, the precision of a technologist, and the pragmatism of a CEO, Saylor provides a panoramic view of the future mobile world. He describes how: A Harvard education will be available to anyone with the touch of a screen. Cash will become virtual software and crime proof. Cars, homes, fruit, animals, and more will be tagged so they can tell you about themselves. Buying an item will be as easy as pointing our mobile device to scan and pay.Land and capital will become more of a liability than an asset. Social mobile media will push all businesses to think and act like software companies. Employment will shift as more service-oriented jobs are automated by mobile software. Products, businesses, industries, economies, and even society will be altered forever as the Mobile wave washes over us and changes the landscape. With so much change, The Mobile Wave is a guidebook for individuals, business leaders, and public figures who must navigate the new terrain as mobile intelligence changes everything.
| Author | : Anindya Ghose |
| Publisher | : MIT Press |
| Total Pages | : 242 |
| Release | : 2017-04-14 |
| Genre | : Business & Economics |
| ISBN | : 0262340410 |
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
| Author | : Rosa Wang |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 217 |
| Release | : 2022-02-01 |
| Genre | : Social Science |
| ISBN | : 1632994836 |
Rosa Wang’s remarkable book takes readers to the last frontier of the mobile/digital revolution. While much has been written about breakthrough technologies and early adopters who live where roads are good and smart phones are affordable, this book explores the largely undocumented journey of how digital technologies are entering the lives of those in extreme poverty—people, often women, often illiterate—who live without electricity or running water. With powerful stories, Wang brings you to the front lines of the revolution—to join meetings with small-holder farmers in raucous town halls in remote parts of Tanzania, and to sit on dirt floors alongside non-literate women in rural India. The book chronicles the exponential trajectory of the mobile phone through the arc of the author’s own journey, an Asian-American woman from Mississippi navigating male-dominated environments and cultures, while changing the digital world without a background in technology. Readers will learn of the challenges that come with life on less than two dollars a day, and in that world, the transformative power of digital technologies: to give identity, improve finances, and to bring some degree of empowerment. Along the way, the author introduces memorable individuals and guides them on their journey across the digital divide to join the mobile generation. These people, poor in monetary resources and literacy, are rich in social connections, warmth, and wisdom. Their day-to-day lives seem implausibly hard, and their resilience humbles at every turn. This book is about them. At its heart, this is their story.
| Author | : Klaus Schwab |
| Publisher | : Crown Currency |
| Total Pages | : 194 |
| Release | : 2017-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1524758876 |
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
