The Marketing Yellow Pages
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Getting the Most from Your Yellow Pages Advertising
Author | : Barry Maher |
Publisher | : Barry Maher |
Total Pages | : 299 |
Release | : 2006-07-25 |
Genre | : Business & Economics |
ISBN | : 0978732111 |
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
The yellow pages in marketing and advertising
Author | : American Telephone and Telegraph Company |
Publisher | : |
Total Pages | : 50 |
Release | : 1970 |
Genre | : Advertising, Classified |
ISBN | : |
The ... Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association
Author | : American Marketing Association |
Publisher | : |
Total Pages | : 496 |
Release | : 1994 |
Genre | : Direct marketing |
ISBN | : |
The 1994 Marketing News
Author | : American Marketing Association |
Publisher | : |
Total Pages | : 397 |
Release | : 1993 |
Genre | : Marketing |
ISBN | : |
The Lawyer's Guide to Effective Yellow Pages Advertising
Author | : Kerry Randall |
Publisher | : American Bar Association |
Total Pages | : 228 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781590316214 |
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
The ... Marketing News International Directory of the American Marketing Association and the Marketing Yellow Pages
Author | : American Marketing Association |
Publisher | : |
Total Pages | : 550 |
Release | : 1993 |
Genre | : Marketing |
ISBN | : |
Grassroots Marketing
Author | : Shel Horowitz |
Publisher | : Chelsea Green Publishing Company |
Total Pages | : 324 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9781890132682 |
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Trademark Law
Author | : Adam Brookman |
Publisher | : Wolters Kluwer |
Total Pages | : 1130 |
Release | : 2014-06-13 |
Genre | : Law |
ISBN | : 1454848693 |
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more