The Marketing Edge for Filmmakers

The Marketing Edge for Filmmakers
Author: Russell Schwartz
Publisher: American Film Market Presents
Total Pages: 302
Release: 2019
Genre: Motion picture industry
ISBN: 9781138088917
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Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release
Author: Russell Schwartz
Publisher: Routledge
Total Pages: 308
Release: 2019-08-08
Genre: Art
ISBN: 1351613448
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Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

Creating Blockbusters!

Creating Blockbusters!
Author: Gene Del Vecchio
Publisher: Pelican Publishing Company, Inc.
Total Pages: 308
Release: 2012-03-08
Genre: Business & Economics
ISBN: 9781455615292
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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Think Outside the Box Office

Think Outside the Box Office
Author: Jon Reiss
Publisher: Hybrid Cinema
Total Pages: 354
Release: 2010-01-01
Genre: Business & Economics
ISBN: 9780982576205
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As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.

Transmedia Marketing

Transmedia Marketing
Author: Anne Zeiser
Publisher: CRC Press
Total Pages: 582
Release: 2015-06-19
Genre: Art
ISBN: 1134746296
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Refocus

Refocus
Author: Ron Dawson
Publisher: Peachpit Press
Total Pages: 449
Release: 2009-09-25
Genre: Computers
ISBN: 0321679547
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Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films

Guerrilla Film Marketing

Guerrilla Film Marketing
Author: Robert G. Barnwell
Publisher: Taylor & Francis
Total Pages: 390
Release: 2018-07-11
Genre: Performing Arts
ISBN: 1351018051
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Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Postcards From the Edge

Postcards From the Edge
Author: Carrie Fisher
Publisher: Simon and Schuster
Total Pages: 235
Release: 2011-11-10
Genre: Fiction
ISBN: 1849833656
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** THE NEW YORK TIMES-BESTSELLING CULT CLASSIC NOVEL ** ** In a new edition introduced by Stephen Fry ** ‘I don’t think you can even call this a drug. This is just a response to the conditions we live in.’ Suzanne Vale, formerly acclaimed actress, is in rehab, feeling like ‘something on the bottom of someone’s shoe, and not even someone interesting’. Immersed in the sometimes harrowing, often hilarious goings-on of the drug hospital and wondering how she’ll cope – and find work – back on the outside, she meets new patient Alex. Ambitious, good-looking in a Heathcliffish way and in the grip of a monumental addiction, he makes Suzanne realize that, however eccentric her life might seem, there’s always someone who’s even closer to the edge of reason. Carrie Fisher’s bestselling debut novel is an uproarious commentary on Hollywood – the home of success, sex and insecurity – and has become a beloved cult classic. ‘This novel, with its energy, bounce and generous delivery of a loud laugh on almost every page, stands as a declaration of war on two fronts: on normal and on unhappy’ STEPHEN FRY ‘A single woman’s answer to Nora Ephron’s Heartburn . . . the smart successor to Joan Didion’s Play It as It Lays’ Los Angeles Times ‘A cult classic . . . A wonderfully funny, brash and biting novel’ Washington Post 'A wickedly shrewd black-humor riff on the horrors of rehab and the hollows of Hollywood life' People 'Searingly funny' Vogue

Horror Film

Horror Film
Author:
Publisher: Univ. Press of Mississippi
Total Pages: 280
Release: 2004
Genre: Performing Arts
ISBN: 9781617034114
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Essays on the rise of the horror film and on how moviemakers package and promote fright

The Cheerful Subversive's Guide to Independent Filmmaking

The Cheerful Subversive's Guide to Independent Filmmaking
Author: Dan Mirvish
Publisher: Routledge
Total Pages: 293
Release: 2021-07-05
Genre: Art
ISBN: 1000403084
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In this fully updated second edition, award-winning film director and Slamdance Film Festival co-founder Dan Mirvish gives you soup-to-nuts, cradle-to-grave advice on every aspect of the filmmaking lifestyle and craft. He drops advice on playing the Hollywood game, and shows you how to finance, cast, shoot and show your indie feature, documentary, episodic series, short film, student film, web video or big-budget blockbuster. Once labeled a "cheerful subversive" by The New York Times, Mirvish shares lessons he's learned personally from film luminaries Robert Altman, Christopher Nolan, Emma Thomas, Steven Soderbergh, Rian Johnson, Whit Stillman, Harold Ramis, Lynn Shelton, John Carpenter, Ava DuVernay, the Russo Brothers, Bong Joon-ho, Sean Baker and more. This revised edition includes brand new chapters on filming during a global pandemic finding investors and crowdfunding backers whether and where to go to film school how to get a big Hollywood agent self-distributing your film, even to airlines casting an Oscar®-winner as your lead actor and turning your garage into a 1980s New York subway Visit the extensive companion website at www.DanMirvish.com for in-depth supplemental videos, behind-the-scenes footage from Dan's films and bonus materials.