The Marketing Directors Role In Business Planning And Corporate Governance
Download The Marketing Directors Role In Business Planning And Corporate Governance full books in PDF, epub, and Kindle. Read online free The Marketing Directors Role In Business Planning And Corporate Governance ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Gerald Michaluk |
Publisher | : John Wiley & Sons |
Total Pages | : 312 |
Release | : 2008-07-31 |
Genre | : Business & Economics |
ISBN | : 0470986654 |
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
Author | : Sheila Wright |
Publisher | : Routledge |
Total Pages | : 329 |
Release | : 2014-07-10 |
Genre | : Business & Economics |
ISBN | : 1317980956 |
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Author | : Bruce F. Dravis |
Publisher | : |
Total Pages | : 258 |
Release | : 2016-12-01 |
Genre | : Business & Economics |
ISBN | : 9781634251419 |
Updated and expanded, this second edition provides directors--and attorneys advising directors--with information on the policies and underlying issues that shape director fiduciary duties and the other corporate governance requirements. It describes the legal and economic context in which these governance requirements arise, and also outlines the implementation details that can affect specific governance related decisions. It also includes sample summary materials in the form of PowerPoint presentations to use as starting points to prepare training or explanatory sessions before a board or management.
Author | : Richard Stutely |
Publisher | : FT Press |
Total Pages | : 350 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780273659211 |
"The Definitive Business Plan" delivers fast-track advice, aimed at competent business people who want to get beyond the basics and produce definitive, cogent and intelligent plans.
Author | : Dinh Tran Ngoc Hien |
Publisher | : Partridge Publishing Singapore |
Total Pages | : 321 |
Release | : 2014-04-28 |
Genre | : Business & Economics |
ISBN | : 1482896516 |
Management is a major function in most of companies and a core subject in most economic and business releveant schools in the world, whereas corporate governance is on the way to become one of foundation subjects in management field in many schools in the world, as well as one of core functions at the head quarters in many public, private, non profit, global and local companies and banks. The book aims to provide top management team, board, business consultant, officer and relevant shareholders in both public and private companies, profit and non-profit firms, academic, social firms and businesses with updated knowledge of corporate governance system after financial crisis. With limited and solid contents and three (3) sessions covering some American, European, Asian and African regions, it also tries to support academic people, including but not limited to, professors and university students, esp. last year undergraduates, Master/MBA students or researchers, and administrative staff from low to upper-intermediate levels with around-the-world corporate governance systems and practical matters through cases studies and comparative analysis. Additionally, it aims to put questions on the table of international organization and people who is responsible for making policies for a sound code of corporate governance.
Author | : Jonas Gabrielsson |
Publisher | : Edward Elgar Publishing |
Total Pages | : 489 |
Release | : 2019 |
Genre | : Business & Economics |
ISBN | : 1786439751 |
Boards of directors are complex systems, and it is imperative to understand what the contextual forces are that shape the direction and make-up of boards. This Research Handbook provides inspiration for researchers and practitioners interested in the manifold dimensions and facets of context surrounding boards of directors.
Author | : |
Publisher | : YouGuide Ltd |
Total Pages | : 227 |
Release | : 2024-10-26 |
Genre | : |
ISBN | : 1836797109 |
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author | : Brenda Hannigan |
Publisher | : Oxford University Press, USA |
Total Pages | : 833 |
Release | : 2018 |
Genre | : Law |
ISBN | : 0198787707 |
Company Law provides adept, comprehensive coverage of the law for the student reader. Hannigan captures the dynamism of the subject, engaging with corporate structures, governance, finance, and liquidation.
Author | : Ilan Alon |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 295 |
Release | : 2003-02-28 |
Genre | : Business & Economics |
ISBN | : 0313053650 |
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplines and countries, including China, Hong Kong, Taiwan, France, Australia, New Zealand, Canada, the United Kingdom, and the United States. More than merely a compendium of how-to-do-business-in-China tips, this book examines the influence of culture—specifically, Confucian values and Chinese traditions—on foreign direct investment, joint ventures, management styles and theories, and organizational behavior. Alon and his contributors demonstrate that significant differences still exist between Chinese and Western cultures, and that these differences require an adaptation on both sides. Chinese firms will need to adapt to the way Western organizations do busines, as well as to currents in Western management theory; meanwhile, Western firms will need to take Chinese cultural influences into account when formulating strategy. Both sides can benefit from the insights contained in this volume, which is relevant for scholars of international business, cross-cultural management, and organizational behavior.
Author | : |
Publisher | : Pearson South Africa |
Total Pages | : 436 |
Release | : 2005 |
Genre | : Business |
ISBN | : 9781868912865 |